Currently not having one active account on LinkedIn, means giving up various professional and business opportunities in the online environment. Since, this platform is the most famous of all for get in touch with brands and companies looking for labor synergies.
That is why, for many people, now it is essential to have in this professional social network, in order to be able to interact and relate to other workers in their sector. In such a way, LinkedIn allows you to search for suppliers, improve your personal brand, network, gain visibility and attract traffic to your websites or blogs.
But, to obtain all these benefits from the social network, it is relevant to put into practice certain tips to stand out from other members. One of these tips, lies in post constantly and that is why, here we will explain how to share an article from the online text editor of the platform.
What are the advantages of publishing articles with your professional network on LinkedIn?
Just as this social network is of great help to Search for a job and get the attention of interviewers to win a position in the company of your dreams, too It is ideal for developing a networking strategy easily and for free. Bearing in mind that one of the best advantages of LinkedIn for this, It is based on the publications that allows sharing through any profile.
Therefore, LinkedIn publications are one of the best advantages that this professional social network brings to its users. But unfortunately, many people are unaware of this and miss out on such an opportunity.
Therefore, it is worth considering What are the main benefits of publishing articles with your professional network on this website? and, consequently, choose to make publications that allow you to capture the attention of your potential audience.
Next, we mention the most interesting pros in this regard:
- the same social network has a blogging platform known as “LinkedIn Pulse” and gives you the chance to write your own articles in order to get the most out of the social network.
- East text editor has the basic tools needed to get quality resultsas well as in WordPress, for instance. Considering that, allows you to publish up to 125,000 charactersuse bold or italics, underline the text, add a headline, place a cover photo or video, use lists or links, etc.
- The use of LinkedIn Pulseis a perfect complement to gain greater visibility and increase your reach within the platform. Since, the publications can appear in the feed from users who are not directly connected to you.
- It is an ideal functionality for grow your community on LinkedInsince it allows you to increase the number of contacts in the social network. This, thanks to the fact that those people who are not even part of your first level contacts will be able to view your articles and until you add them to your network.
- As well as increase your visibility, allows you to have a larger community, it is also a key factor to increase your influence on the platform and thus, become a benchmark in your sector. Since, due to the great reach that they can take, they will have a greater resonance among the public every time you share new articles.
- Thanks to the fact that these publications promote the growth of your community and are essential to become a benchmark in your sector, They will help you improve the confidence that your brand inspires among the other members of the social network. Thus obtaining followers faithful to your values.
- Yes, even though you own one Web page and you don’t have a blog yet, you can take advantage of this LinkedIn feature to turn it into it. In this way, you will attract the attention of other users to drive traffic to your final web pageso that they can delve deeper into the content you share.
Is it better to use the LinkedIn editor or an external one?
Now, around the use of a External editor to publish articles on LinkedIninstead of using its own editor; a great dilemma is born on the part of the users. Who do not know if it is best to use LinkedIn Pulse Y take advantage of all your tools or, by default, use an external editor for simple habit and comfort.
Given this, we point out that the fact of using the editor that LinkedIn provides, allows you to take advantage of certain benefits that, with an external editor, it is impossible to achieve so easily. One of those benefits is that the articles created through LinkedIn Pulse, they become part of your profile automatically. Whereas, each new update will be seen directly in the section “Articles and activity” from your profile.
In addition, from that same section, the article published may be commented on, shared or recommended by all users who enter your profile on the platform. Which, apart from this, will be able to access all the texts that you have shared before, just click on the link “See all articles”. Additionally, these publications will also be shared in the feeds of your contacts and followers, having a greater reach by issuing notifications every time you share content.
Thus, unlike common updates, the visibility of these articles it will not depend on the action you play on the timeline. As if that were not enough, another distinguishing factor of using the LinkedIn editor instead of using external tools is based on the fact that can help you rank on Googlethanks to has the ability to show you outside of LinkedIn search engines.
In this way, the texts published under this condition will be quickly indexed to take part in external searches, as long as you have your profile configured to be “visible to the whole world”. With all this, the online text editor belonging to LinkedIn It will allow you to enjoy advantages of great importance.
Which we will see below:
- differentiate yourselfcompletely, of others professionals in your sector.
- Expose your professional value, showing your work experience and all your knowledge.
- Capture the attention of potential clients or employers, through what you show.
- grant him greater attractiveness, value and notoriety to your profile on the social network.
- Gain visibility before you network of contacts and audience in generalwithout an abominable effort.
- empower your personal brand to achieve your professional goals, from new opportunities.
- To have your own blog within the platform, so add value to your content.
- Acquire better positioning inside and outside the professional social network and especially in Google.
Learn step by step how to publish an article from LinkedIn’s online text editor
Fortunately, Publishing articles on LinkedIn Pulse is easy. Taking into account that, before proceeding, it will be necessary change the language of your account to activate this functionality, in case you have not used it before.
So, below, we explain the step by step to follow:
- Initially, Log in into your account in the professional social network and at the top of the panel, Click on the “Me” icon to select the “Language” optionspecifically in the section on Bill.
- Following that, a new platform tab will open and from there, from proceed to change language to english from the drop down menu, Available in the “LinkedIn Language” section.
- Now, once said change is made, refresh the website and Click the “Home” tab at the top of the window. There, locate yourself in the bar “Start a post” Y Click on the option “Write an article on LinkedIn”.
- Once the above is done, you will be redirected to a new window of the platform and from there, you can start crafting your new item. Taking into account that, this editor allows you to write with normal, bold, italic or underlined text, add links, write lists, add multimedia content, use quotes in paragraphs or sentences, place a cover photo, etc.
Tips for publishing articles on LinkedIn and strengthening your personal brand
In another order of ideas, not only is it enough to post content on LinkedIn through articles from its official editor to gain visibility and boost your personal brand, as it is necessary take into account certain tips to achieve a positive effect through these publications.
In that sense, here we present several tips that will help you strengthen your profile in the professional social network and optimize your personal brand:
Get the most out of editing tools
In order to format your article to make it look much better, it is essential to use the editing tools that it offers you. LinkedIn Pulse. Either, accentuating the most important phrases of the content by means of bold, underlining the subheadings to better explain the information or applying italics those main ideas.
Additionally, it is also important justify text and add links from your websites, in order to attract more traffic and achieve better positioning. Also lean on the bullet option to include lists that facilitate the reading comprehension of other users. You can even choose enrich your articles through images, videos or this type of multimedia content.
Use keywords in the title
It is important write the title in the countryside “Headlineand within it, use at least two keywords to achieve positioning your articles in the search results internal and external to LinkedIn. Taking into account that it is essential that said words are completely related to your field of work or niche and are relevant to your professional goals.
It should be noted that the keywords or keywords are classified as all those special terms with which It is possible to position yourself online, at the level of SEO and SEM. That is to say, in order to locate oneself in the first positions within the search engines Internet.
Contribute valuable content
Another of the distinguishing factors of the articles published on this site, is based on sharing content of great value to your community. Which means that, beyond providing new posts to your contacts, it is important that you focus on contribute valuable content. In this way, you will provide greater visibility to your profile and you can consolidate yourself as a benchmark in your sector.
In that sense, study your target audience and focus on facilitating topics with which you manage to satisfy said users, in addition to exhibiting or promoting your labor and professional knowledge. Also, it is essential that you are constant and post regularly to Make a Difference.
Develop the content of your article like a professional
Just as it is valuable to enrich your articles through the tools provided by the editor of the…
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