If what you are looking for is to promote your channel To make it grow, you must learn the step by step to sponsor in the Google ad network. This guide can be found in the following paragraphs.
But this is not all that you will be able to know, We will also show you the step by step that you must carry out if you want to promote of the platform By other means.
For you to become an expert in Youtube and achieve the greatest visibility of your channel in a short time, you will have to read this post until the end. Check out.
Learn step by step how to promote your YouTube channel on the Google ad network
Google Adwords is a set of tools offered by the Internet giant so that any user can hire ads on the pages associated with Google. For example in Youtube and in Blogger. In this way, you will be able to promote your channel on the streaming platform through keywords and through the bidding method.
this tool It does not have a minimum budget and you will pay every time users look at your ads. In addition, you will have analytical reports that will allow you to know the results in real time.
So, if you want to benefit from the Google ad network and promote your YouTube channel, you will have to follow these steps:
set your goal
The first thing you will have to do is a marketing plan that allows you to know what is the goal you want to reach. For this, it will be necessary for you to analyze, in detail, what are your products or services that you can offer to your audience.. In addition, you will have to study the characteristics and behaviors of your potential customers. You should not forget that you will have to know at this stage the amount of money you are willing to spend to make your channel known. Youtube in the market.
Know your competition
It is necessary that you compare yourself with the competitors that you will have among the buyer personas. To achieve this you will have to know who your competitors are, what tasks they perform and why they are successful at what they do. You should also consider those YouTube channels that are not yet strong among the audiencebut that in in the near future they may become.
Study the keywords
When you already have a detailed analysis of the behavior of your audience, their tastes and the actions of your competitors, you need to do keyword research to find out what words are being bid on. This will help you include the terms that people search for the most in the video titles and in the description of each one.
Enter Google Adwords
With your browser you must enter the page Google Adsfor this you will have to write in the address bar URL “https://adwords.google.es”. Then go to the tab Bells and click on + Campaign. To finish this stage you will have to designate a name for your campaign.
Set the type of campaign
What you should do now is choose which types of customers you want to see your ads.
You will have three options to choose from:
- Only for the Search Network.
- Only for the display network.
- Search with display selectionwhich is a combination of the first two.
Then you must choose if you want it to appear on Google or you want to include other search engines. Finished this, You must choose if you want your campaign to be visible on all devices.
Perform geographic segmentation
At this time you will have to choose the audience through geographic segmentation.
You can choose:
- All the types and territories.
- Spain.
- I want to select them myself. In this option you will have a advanced search in which you can include a country, a city or a postal code.
You must not forget that You must also choose the type of language at this stage.
Choose the platforms
This is one of the most difficult stages in this process to make a good decisiondue to the large number of social networks, websites and other platforms in which you can show your .
You will have the answer to this thanks to the correct analysis that you carried out in the first steps of this guide, since you will know what your objectives are and what the people who make up your audience prefer. Therefore, you will have to consider the most important social networks and platforms that relate to the buyer personas that will see your channel of Youtube.
Create a bidding strategy
You will have to select below Which is the method that you will pay according to the interaction and your users perform.
Incorporate the best ad
It’s time for you to create the best advertisement. Based on what you have chosen as the platform to display your ad and how you will bid on itit is necessary that you make an ad that really captures the attention of visitors. You should consider your main objectives to define what type of information you will show to grow your channel on YouTube. You will be able to create one or more ads, since a campaign in Google allows this last possibility.
Click on the Save option
To finish your task you will have to click on Save and load all the data of the means of payment.
Steps to promote your YouTube channel without Google advertising
you can also promote your youtube channel without accessing the advertisements that offers Google. We will show you below the most efficient techniques that you can use for this task.
Pay attention and choose the one that best suits your needs:
Collaborate with other users
It is very common that entrepreneurs like you, collaborate mutually with others. By this we mean that a good idea for promoting your channel is seeking commercial agreements with other YouTube users that help you advertise your content to increase visibility.
In return, you must reference them or add content that interests them in your channel of the streaming platform. To achieve this you must take into account the first steps of the announcements stage in Google. That is, you will have to know your products and audience precisely, you must also take into account the analysis of those competitors that have products or services complementary to yours. For this reason, you can contact them privately to access a formal proposal.
influencer marketing
Influencers are very useful people who can increase the visibility of your YouTube channel in a short time.. To achieve this you will have to choose the right people and that are related to your products or services that you offer. Then, you will have to reach a commercial agreement with these influencers so that they recommend your channel. Youtube to your audience and followers.
Advertising on other platforms
One of the most effective techniques that exists is to show your brand on different social networks. For this reason, publishing your YouTube channel on other platforms is a good idea because the audience in each one have different tastes and interact in a particular way.
This will help you increase visibility and to reach more people so that they know your channel and thus you can benefit in a short time. You can achieve this by knowing the type of user that exists on each platform, the times they are most active and what would motivate them from your channel.
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