You send an email a week ago, you are still waiting for the answer and you do not know if it reached its final destinationstayed in the or they just didn’t pay attention to the notification you made. The truth is that you need a confirmation, but it seems that it will never come.
In the direct and private chats, you immediately know if a person saw your message because a notification is displayed, just like in many social networks. Well in which it is also possible to carry out this configuration and obtain a read confirmation.
In this grade you will learn about the tracking tool applied to emails sent in Outlook and why it has become so fashionable, what you must do to activate it to your messages and the best tools available to carry out these operations successfully.
What is email tracking in Outlook?
Email tracking refers to the monitoring of a sent message to find out when a recipient has read or opened it. For this, a pixel is added that tracks the actions that are executed by the target account, receiving notifications in real time.
It must be taken into account that it is possible that by having some tools enabled in the mail that is received, the tracking could not work optimally. After the mail is sent, you can perform a statistical tracking of the clicks that were made on the files attachments, including the exact date and time the actions were performed.
Learn step by step how to track all your Outlook emails
The option to track emails It is useful to know the effectiveness of the messages that are being sent, if they are interesting for the audience and make changes in the strategies, especially if it is used for commercial purposes. There are two things you can do to activate the tracking of your emails, it is enable acknowledgment and use additional tools that are effective to fulfill this mission.
Let’s detail both aspects a bit:
Enable acknowledgment
Enabling the return receipt feature in Outlook is an easy way to be notified that your email has been read. And although its use is more frequent in business spaces, it can also be used on a personal level. The acknowledgment is available at the 2013, 2016, and 2019 versions of Outlook. If it is done at the web level, the function must be enabled before sending each of the emails. In this case you can activate both the reading confirmation and the receipt confirmation.
The way to do it is as described below:
- In the drop-down menu, select “Mail” and then “Tracing”.
- In this window, you must check the two options that are displayed, which are “Confirmation that the message was delivered to the recipient’s email server” Y “Read confirmation that the recipient saw the message.”
- Once you check the options, click on “To accept” for the email confirmation function to be enabled.
- After configurecompose a new email.
- go to “Options”, select the tracking functions, write the information and click on “Send”.
- Once you are in the inbox, look in the three dots “Show message options”.
- When the menu opens, select the checkbox “Request a read confirmation”.
- Finally, you press “Okay” and you will have activated the function for that message.
Use Mailtrack
An effective way to track sent emails is using an external application that provides us with the monitoring data. One of the most used is Mailtrack, a extension mainly available for Gmail, both in the web and mobile versions. Therefore, to use it in Outlook we must enter using the using a feature called Gmailify.
Here we will explain the steps you must take to configure the extension:
- Install the Mailtrack extension from the Chrome app store.
- Log in to your Gmail accountif you don’t have it, create it for free.
- In “Settings” click on “View all settings” and then in “Accounts and information”.
- Now, click on “Verify mail from other accounts” and then go to “Add an email account”.
- enter the address of your Outlook account and select “Link accounts with Gmailify”.
- click in “Following” and login.
- Now, Outlook emails will arrive in Gmail inbox and you will be able to use the tracking tool for the messages you send.
The best email tracking tools for Outlook
In addition to Mailtrack, There are many software and tools on the market that allow complete email tracking.sending reports with precise data of the actions that have been carried out.
We have selected five of them and specified their usefulness:
LeadBoxer.com
this platform performs complete tracking of online activities. Among other things, it tells you who read the email and identifies anonymous visitors to your website, generating a comprehensive map of your audience. Among other platforms, is compatible with Outlook, which will help to give better attention to current clients and also to potential ones. It must be added that it is a paid service.
hubspot.com
It is an extension that gives reports on which of the emails were opened or not. One outstanding aspect is that it sends an alert when an action is performed on the message by the recipient. It’s compatible with Outlook and it is key to note that it works for free up to a maximum of 200 follow-ups. From then on you must hire a payment plan or no statistics will be available.
SalesHandy.com
Those looking for a free application without many complications, here is the ideal one. Track emails, schedule delivery times, create automatic follow-ups and save the created templates. Much of its features are free, although there are some that can only be used if a plan is cancelled. It’s compatible with Outlook and other mail service companies.
yesware.com
The main service offered by this tool is the email follow up, not only manually but some processes are automated. You can also schedule specific dates and times, apart from saving the templates. To use Yesware you have to buy a planHowever, it has a free trial version in which you can see its functions before purchasing it.
SalesLoft.com
The email tracking of this extension allows analyze the behavior of each user, on opening attachments and clicking on information. This helps to improve marketing and communication strategies. It is compatible with Outlook and to use it you need to buy a subscription.
For it you must enter their website to know the current plans. With each of these tools, you can track timely and have on hand if the message sent was read by the recipient.
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