The live videos are one of the most used resources today to connect with audiences. One of the main advantages of this type of material is that they tend to be much more natural, spontaneous and interactive.
One of the most used platforms in the world for this is . The reason is that it gathers a large number of properties in your favor. Among the most valued in the field of marketing, is the role of external featured links.
Thanks to them, the user is directed towards another direction to make a purchase or contract. Here we will teach you How to create external featured links from your live broadcast on Facebook Live?.
What are external featured links in a Facebook Live broadcast?
As the name implies, external featured links they are URLs that are shown in a fixed way during the live with the aim of directing user traffic to a particular website. This resource is used to direct the public to information that is of importance.
For example, if your Live is about the launch of a brand or service, you can establish a prominent link that takes users to the website where they can hire or buy. Also, once the transmission starts, it is possible to control exactly when the link will be displayed highlighted to viewers. It is worth mentioning that this element must be configured before starting the “Live” and cannot be edited once you start the stream.
What are the benefits of using featured links on FB live?
As we already explained, the use of external featured links on FB live is an excellent idea for increase sales of a product or service. However, this is roughly the main benefit. Out of that, there are other advantages that are worth mentioning.
Next, we share a list:
- Generate greater visibility of your brand: since it makes people who are interested in knowing more about your brand click on the link and visit your buying or hiring website.
- Improve user experience: Nobody likes to feel like they are being aggressively sold a product or service. To avoid that, it is an excellent idea to do a live on a topic related to your brand and, at the end of the broadcast, remember that there is a prominent link for those who want to know more.
- Allows you to reach your target audience: This happens because it encourages those who are really interested to enter the link.
- Increase engagement: you deliver an image of credibility and transparency to users, allowing them to be encouraged to commit to your brand.
- Redirect traffic to your website: If you set a link as featured, you redirect traffic from Facebook Live to your website.
- Identify the interest of consumers: A good way to find out how many people are interested in your launch is through the featured link on Facebook Live. This is because it allows you to track traffic or the actions people took with that link.
- Increase the conversion rate: Establishing a link to a service or product that you offer transmits trust and closeness. Both aspects are fundamental pillars to lead the public to make a purchase.
Learn step by step how to create external featured links during your broadcasts on Facebook Live
The use of featured links is recommended for draw the attention of users or to redirect them to information that is of interest or adds value. For example, if you are broadcasting a new product launch, having the website where you can buy it as a featured link is ideal.
To be able to add external featured links during your broadcasts, follow the step-by-step guide:
- enter in the tab featured link inside Live Producer.
- Write a description and a link to the website.
- press in Save.
- transmission begins.
- when i startclick on the option To show located in the left column. This will display the link to the public.
For Finalize, remember use this resource wisely. This means that you must set a featured link that is really of interest to your target audience. In this way, you increase the reliability in.
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