There is no doubt that this social network has become one of the The best alternatives for all types of businesswhere the main key is to have a clear and concise strategy of everything you want to achieve. That is why this platform It has analytics that will allow you to monitor the impact of each of your publications.
Being able to know each of these statistics is extremely important for any as this will let you know the performance of each of the actions you perform in the application. From these data it can be create that they are adjusted in the strongest points that have been discovered through the analysis of data.
Taking into account the importance of this function, here we are going to show you how you can start to use Instagram analytics and thus start monitor each of the posts you upload to your account. To do this, follow in detail everything that we will teach you below.
Functions and tools of Instagram analytics. What can we know with it?
One of the advantages of using a business account on Instagramis that you are going to have the opportunity to have a Integrated access to all platform statistics. In this way, the social network offers its users the opportunity to obtain a little more information about each one of them. his and publications, allowing you to have better control at all times.
In this way you will have the opportunity to get statistics of all your publicationsas well as knowing how many people have seen your images and videos uploaded to your account, you can also measure the scope of each of them, the comments, the likes, the , among many others.
You will also have the opportunity to know the behavior and growth of your profile, as well as know how many people have followed and unfollowed you, if it’s about men or women, the age of the people, the number of followers of the last hours, among many other statistics that you can study thanks to this excellent tool.
Learn step by step how to interpret and get the most out of the Instagram analytics tool
To get the most out of this tool you need to learn to interpret it correctly.
To do this, we are going to show you each of the most relevant metrics that you must take into account at all times and thus be able to measure the effectiveness of your profile:
Know the statistics of your publications
One of the main advantages offered by this analytics tool is that it will let you know all the statistics of each of the images and videos that you upload to the platform. For this you simply must access your profile and open the publication you want to seeat the bottom you will see the option to “See stats”, You simply have to click on the option to know the likes, the comments, if they have saved or shared it.
In this way you can begin to see what reach each of them has had. your content uploaded to the app, as well as the number of interactions. In case you decide promote content with the function of “Instagram Ads” you can see so much the statistics of the original publication as well as that of the one that was promoted. A function that will allow you to clarify all these figures easily.
Statistics of your followers
Another important aspect that you will be able to take into account is the behavior of your followers, In this case, you will have the opportunity to monitor which people follow you daily and who unfollow you. you can also get relevant data such as age, gender and location of these followersall this will allow you to know if you are really reaching the audience you are targeting.
In this way, you will have the opportunity to take into account different parameterssuch as knowing how much you should publish to try to reach more people as well as knowing if you should better adjust or not your digital strategythis in case you are not getting new followers.
In addition, all this will allow you to know what are the best times to publish, keep in mind that the number of online content that exists is very large, so your ads can easily go unnoticed. Therefore, the best thing is to be able to identify when the followers are on-linein this way you can measure your regularity and achieve the desired success.
Measure your engagement
Thanks to application analytics you will have the opportunity to know what the interaction is through the likes, shares or clicks in each of your posts. All this you can take as a indicative of the quality of your work on the social networkand the course of your brand will depend a lot on it.
Keep in mind that all this analysis must be done separately, that is, you must analyze videos, images, among others all separately, like the promotional content of each of the publications. In this way you will have the opportunity to determine what type of content impacts the public the most.
Monitor the hashtags
As you already know, the hashtags They only have one objective and that is to increase the range of each one of them. the publications that are carried out in the social networkso making use of them in each of your contents will help you to improve visibility. Therefore, the best you can do is combine the hashtags of your brand, products/service, promotion and event, So you can increase the scope of your account.
In this way, you must monitor each of the hashtags in order to measure the impacts of each one of them, this will allow you to know what they are. the most used by your competitorslike those who more benefits they bring to your strategy.
Best day and time to post
Another of the benefits that you will get with scan tool of the platform is that it will allow you know all the statistics necessary to determine When is your audience most active?which will allow you to perform all your posts in that time.
However, this point cannot be optimized if you have to connect several times to Make different posts throughout the day. For these cases, the most feasible is to use a program “”, This will allow you to establish which days and at what time you want automatically upload content to your account.
5 Tools to enhance Instagram analytics that every Community Manager should know
Considering all the benefits What does it bring you to use? the analytics of this social network, then you should also know What are the best tools that allow you to enhance all this?.
In this way, here we show you the 5 best tools that will allow you to have a greater and much more professional analysis:
metricool.com
metricool is considered one of the best analytical tools of todaywhich will help you improve your online marketing strategy. It is also responsible for offering you Advanced Instagram analyticswhich will give you the possibility of integrate all your tools in onealso being able combine your Google AD, Facebook and website accounts directly with instagram.
That is how metricool it will help you measure all the necessary data that allows you to know the effectiveness of each of your actionsas is the detailed account activity, hashtag monitoring, Stories analytics, among many other statistics available there.
Pro.Iconosquare.com
Iconsquare is considered one of the most popular and advanced tools for what it is the development of strategy in social networks like Instagram. And it is that thanks to this platform you will have the opportunity to manage your entire account, knowing each of the statistics of the most relevant functions.
In this way, you will have the opportunity to know advanced statistics that allows you measure all the actions you carry out within your accountas well as knowing their evolution. In this way, you will have a system that will allow you to improve communication with your audience at the time of integrate all messages that you receive from each of your followers.
squarelovin.com
squarelovin is characterized by being a platform that offers two types of services one of them free that will allow you to carry out a complete analysis of your social networks and a payment service that is focused on ecommerce for what is the improvement of the diffusion of the content. In this way, you will have the opportunity to get analytical data with which you can measure each of the metrics available in the social network, like what They are the followers, the scope of the publications, likes, among others.
Therefore, this tool has become a visually appealing shape to be able to carry out a complete analysis of the behavior of your account, what will let you know What are the strongest and weakest points? at the time of apply digital marketing to your brand.
Minder.io
minder It is a tool that is completely specialized in what it is Instagram social network, which is based solely on the hashtags, but that with the passage of time has been adding new services. All this has led her to become one of the the most complete statistical analysis tools for this social network.
Thanks to all this, minder It has become a very good alternative for everyone businesses that need to know advanced data to carry out an analysis of the different actions they are carrying out.
This is how this tool will be able to provide you with information on the following points:
- He offers you the best videos according to the filter applied.
- The best photos according to the filter applied.
- Detailed activities of each of the followers of your account.
- A exclusive section for the hashtags.
SproutSocial.com
Finally, we present the account of Sprout Socialwhich is in charge of combine analytics with content creation and management tools, thus allowing you to have a greater control in everything you do from your account. In addition, it has a editorial calendar that has all the functions available, either for schedule new content across multiple platforms.
Also, this online program has become one of the best options for what are the largest organizationswhich have a centralized media library to manage built-in editing tools.
In this way, you will have the opportunity to make a complete analysis of the behavior of each of your followersas well as knowing the scope that each one of them has had. your content published on the social network. An excellent alternative to start wearing a control of the analysis of your account at all times.
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