It is common for people to communicate with companies through instant messaging. Because of this, WhatsApp recently launched the WhatsApp Business app on the marketwhich is a version oriented to small and medium organizations.
With this tool, SMEs can improve the position of their brand through marketing strategies. and have better interaction with customers. This can be done by simply downloading the app.
If you want to know how you can get the most out of WhatsApp Businesscontinue reading because you will find the best tips that will help you with this task.
What is WhatsApp Business and what is this tool for?
WhatsApp Business is a free instant messaging platform. It is characterized by offering special functions that are aimed at small and medium-sized companies. It has a graphical interface similar to that of WhatsApp Messenger and among its most important advantages is the possibility of Include the address, an email and the website of the company.
In addition, it allows you to consult statistics to know the messages that were sent and which could be read, with the option of and automatically respond to customers one of the most prominent features. Most important of all, both business and personal messaging are supported, so one device can have installed these two apps at the same time. It is freely available for Android and iOS mobiles and has a web service that allows you to work from the computer.
What functions and features does Whatsapp Business offer for companies?
WhatsApp Messenger is characterized by end-to-end encryption, so that the security in the communications is one of the best that exists among the instant messaging available. The same thing happens with WhatsApp Businessso that Every time you want to communicate with your clients, you can rest easy, since the conversations will always be private. Other features that WhatsApp Business offers is that messages can be scheduled to be sent to customers.
This way you have the option to send an automatic message every time you receive a recent chat. Or, choose a specific time to send new messages. You must not forget that with this whatsapp app you can show additional information regarding the version Messenger. That is, you will have the possibility of publishing an email, the address of your company, the opening hours and a link to the url from the corporate website.
Benefits Why should you include WhatsApp Business in your advertising strategy?
Among the most outstanding benefits that you will obtain when you include WhatsApp Business in your advertising strategy, are the following:
- you will have a factor of differentiation with respect to the competition. That is, when you include W.B. within the strategic tools, it is likely that your audience recognizes in you greater authority with respect to your competitors.
- With WhatsApp Business you create more communication channels. Being one of the most used instant messaging, having a business account increase the options so that your clients can communicate with you quickly. In this way they will feel more confident, since they will be able to approach your doubts or inconveniences in a more efficient way.
- Increase customer loyalty. By having the possibility of generating automatic messages, you will be able to set up some chatbot so that you can guide the client on particular issues. Therefore, the perception that your audience will have regarding the service you provide will be valued as positive.
- You will be able to have control over your employees. When there is the option to examine the statistics of sending and receiving messages, you will obtain a more direct access to the procedures carried out by your employees who are in charge of customer service.
Tips and tricks to get the most out of WhatsApp Business for your commercial brand
We will show you below different tricks and tips that you can use to get the most out of WhatsApp:
Create a welcome message
WhatsApp Business It allows you to establish a predefined welcome message in which all the information related to the company is found.
To achieve this you will need to go to the Menu and then continue with these steps:
- Choose settings.
- go to company settings and click on the option Welcome message.
- Then click send welcome message.
- Click on the message so you can edit it and write what you need.
- When you find yourself in the recipient list You will have to choose if you want to send a message to everyone, to those who are not in your contact list or to some.
- When you have finished you must click on Save.
Work with quick responses
With this business application you can send predefined responses with one click. This will help you to demonstrate to the client that you have received the message and that you cannot reply at the moment.
You must follow this guide to use this trick:
- Choose Menu and then tap on settings.
- Look for the option company settings and click on Quickly answers.
- then choose add (+).
- Enter the message you want to default automatically, and then click Save.
Once you have the message ready and you want to use it, you must open the chat and in the text box click on “/” and then select the quick reply you want to send. Finally, click on Send.
Use tags in messages
When you receive a large number of messages on your account WhatsApp Business you can label them according to the client or with the category you want. This tool will help you to be able to find a chat faster, not waste time and dedicate yourself to all matters without forgetting anything.
To do this, you will have to follow this step by step:
- Once you get the message hold it down until a popup window appears.
- Choose the tags option and choose the category that suits you bestyou can also create a new one in the same step.
When you want to find a tagged content You will have to go to the chat list and choose More options. Next, you must click on tags and then choose the label you want.
Creates a mailing list based on tags
WhatsApp Business will allow you to create a broadcast list so that you can send messages by default according to a category or customer tag.
If you want to benefit from this trick, you should do the following:
- Click on More options and then choose the tool tags.
- Choose the label for which you want create a delivery list.
- In the menu that will be displayed you will have to choose More options.
- Then select the option Send messages to customers.
- In the lower right part of your mobile you will find a green button with which you can write the message. Click on it, enter what you want and then click on Send.
Use the statistics system
If what you are looking for is that grow your brand, you will need to know the impact of your actions. For this, you can have the WB stats, which will help you to know precisely information related to your messages. In this way you will know the ones that have been sent, have been delivered and how many have been read.
You can do it by following these steps:
- Select the tool More optionsrepresented by 3 vertical points.
- Choose the option Company adjustments.
- Then click on Statistics.
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