It is one of the most important platforms todayand it is that The influence that this portal has does not go unnoticed, since it has become one of the fundamental pillars of information and entertainmentthanks to the thousands of channels that work here, both for large corporations and for individuals or YouTubers.
However, these youtubers need financial resources so that their channels can be maintained over timeand in the same way create quality content for all its users, for this reason, sponsors play a very important role in making this happen, since they with their contributions they help the media to have an optimal developmentand at the height of the growing number of followers.
In the following article, you will know what a YouTube sponsor is and how they workthe benefits of having a sponsor for your channel, you will also see everything related to the BrandConnect, what are the tips to get sponsors on YouTube, and the best brands with sponsorship programs.
What is a sponsor on YouTube?
It is from a business model carried out by YouTube and that works on a single platform, it is a donation that users or brands make to their favorite youtubers for a small amount of money, tools or with a few clicks, so that they can create better contentof higher quality and for a longer period of time.
In this sense, it is advisable to find out everything related to sponsorship on YouTube, so that in this way you can enjoy this modality, generating income that will be very important for the operation of the channeland in this way have a greater reach within the page.
How do sponsorships work on YouTube?
Before getting sponsorships on this platform, you must create a solid base of followers and this is achieved by creating quality contenthaving all the necessary tools to achieve it, once you have a considerable number of users on your channel, you will receive comments that will be reflected in your subscription email.
Once these rules are completed, You must send letters to possible sponsors, showing that your channel can be profitable, explaining the number of followers you have, the daily visits you receive, and the reasons why you want them to be the ideal sponsors for your channel.once this process is approved, the brand in question will become part of the structure that you must use in the publication and content of the videos.
Benefits of having sponsors on YouTube
Having sponsorship on your YouTube channel is very important since this allows your channel to have optimal development, having the necessary resources to achieve this end. In this way, if your channel deals with the theme of fashion or makeup, the sponsor can provide you with all the supplies you need to carry out tutorials or brief reviews of a product manufactured by them.
That is just a sample of what sponsorship can achieveTherefore, the importance that this factor can have for your YouTube channel to have a better reach and reach more followers.
The benefits of having sponsors on YouTube are:
- you receive permanent collaboration by brands and followers.
- Each user is free to donate the amount you want.
- you create a close bond with the community.
- Thanks to your resources and donations you can create higher quality content.
- there is no limit set of sponsors for the channel.
BrandConnect The YouTube Influencer Marketing Platform!
It is a monetization service whose purpose is to allow content creators to connect directly with different brands, and thus carry out campaigns together through the YouTube channel.. In the same way, you can receive payments thanks to the inclusion of advertisers, in addition, it allows you to have creative control of the work to be done.
BrandConnect It has a new element that is based on all the information collected, producing better access to all the content of the brand. On the other hand, Youtube makes available together with this service other measurement elements such as Brand Interest, Lift and Influencer Lift, which allow you to see the results of the campaigns carried out instantlyhaving key management in everything that refers to digital advertising made on this platform.
To enjoy the benefits offered by this service, interested YouTube channel owners must meet the following eligibility requirements:
- Be older than 18 years-old.
- Being part of the program YouTube partners.
- Have residence in Canada, United States or United Kingdom.
- Not having breached with the guidelines established by the platform.
Tips to get sponsors for your YouTube channel
To have sponsors on your YouTube channel is to have a plus that it will make you level up in terms of production quality, work implements and the approach to various topics, since you will have all the tools required to carry out an impeccable job. However, these brands tend to look at many factorsthat if you do not meet their standards, you will probably not get them to notice your videos, for this reason, there are certain guidelines that you must follow.
The tips to get sponsors for your YouTube channel are:
Create quality content
Before creating any type of content, You must be clear about what your channel is about, what will be the theme to be treated and the style you want to applyDefined this, you must create videos that can satisfy the demand of your audience, share with special guests, make question and answer sections, carry out live broadcasts and contests, among many other things.
An example of this are the gamer channels, these youtubers make transmissions where they are dedicated to passing a specific video gamededicating several hours to this task, a fact that attracts many users, and therefore sponsors of different types, who will be very interested in supporting this initiative.
Contact the brands
Use regular channels to communicate with brands, Send them an email explaining your project in detail, and how their patronage can be helpful, showing them that it can be a win-win union. You must be careful and think about the ways how you will arrive, use alternatives such as contact telephone numbers and website, among othersbeing clear and with the conviction that your channel is the best option for their sponsorship.
Search BrandConnect
This platform allows you to have direct contact with brands, in this sense, If your channel is dedicated to tourism, you can get travel agencies to sponsor your videos as financing of travel or with all the logistics that this requires. In the same way, it is a way to choose who you want to work with and organize the type of campaign you should apply so that you can have a greater reach and thus reach more people.
Find out what you can offer the brand
You must be clear about what type of proposal you are going to make, where in an explanation of reasons say, how much profit the brand will get by sponsoring on your channel, making use of resources with a lot of creativity to achieve their acceptance. On the other hand, it is necessary to make your part clear, and in this sense express to them What do you want with the YouTube channel to obtain in exchange for the sponsorship received?clearing up all kinds of doubts that may arise during a hypothetical negotiation.
Identify your audience
What type of audience your content is aimed at, the age, profile and style of the channel, all these are elements that you must have well defined when launching the channel, as well as the impact that all the videos can generate on the audience published. Taking all these elements into account, you will be able to follow which are the brands and the sector with which you have more possibilities of sponsorshipfully identifying who you want to reach and how you want to achieve it.
Top brands with sponsorship programs for YT
Everything will depend on the type of channel you have, and the theme you deal with, but these brands are present in many sponsorships as they represent prestige and enjoy great international recognition, which places them in the first places in the list of sponsors of all youtubers. These corporations have the common denominator of have technology as the main source of work, which makes them a very attractive element for all YouTube channels looking for collaboration.
The best sponsorship brands for YT are:
Opera GX
It is a browser created specifically for video game fans, with elements such as CPU, RAM, and networks that are essential to develop this type of activity on the web. Opera GX sponsors a large number of channels that are dedicated to gaming, providing them with equipment so that YouTubers can carry out live broadcasts and test the latest releases so that all their followers can enjoy it.
crypto.com
It is a platform from which you can buy and sell cryptocurrency, as well as make payments and carry out daily transactionshighly recommended by experts in this type of operations.
The cryptocurrency boom has aroused the interest of many people, who need to know more about this subject, for this reason the proliferation of YouTube channels on this topic has been growing exponentiallyand Crypto.com has seen the potential of this tool, sponsoring several youtubers to grow their channel, transmitting all the necessary knowledge to its users.
OneFootball.com
It is a football application where You will be able to see the news, statistics, lineups and the results of the main leagues in the world, in real time and in different languages. Many sports channels on YouTube and football talk shows have the support of One Soccerallowing them to carry out contests sponsored by this brand, predictions of results, among other benefits.
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