Instagram is one of the social networks with the most users. currently in the world. Well, only for the year 2018 it had a total of 800 million users actively daily, and to this day the number of people who join it continues to rise.
For this reason it becomes an excellent option to publicize your person, business, brand or any other activity that you want to carry out and show to the public. That’s why it is necessary to know the best tricks for this application and know in this way how to increase the reach of your publications and cover a larger audience. Interesting right?
In this tutorial that we have made for you, we are going to explain what tips and advice you can apply to your account to increase the influence of your publications and improve positioning.
What features make Instagram a unique social network?
Today Instagram is very close to Facebook and Twitter in terms of the number of active users on social networks. But this one has different characteristics that make it unique and attractive for experienced or new people.
Among these we can name the following:
- The dynamism: This social network is currently the favorite of millions of people, either for its catalogs of photo filters, frames and the option that allows you to broadcast what you are doing live.
- Connectivity: It has a very easy way to connect with other users, see, react and comment on their stories and posts. And even better, the use of the well-known hashtag (#) links you with people from anywhere in the world according to their interest. On the other hand, these help in the increase, reach and connectivity of the publications.
- interactive: allows its netizens to interact with a wide variety of content, be it short videos or images. In turn, you can also chat with others through direct messaging, and in the same way make video calls.
- It is accessible: You can access the interface from any mobile device or computer that allows connection to the network.
- The hashtags: It is one of the best features and the one that has helped its consumers to grow. Its operation is similar to that of Twitter, which allows other people interested in said subject to be able to observe your content without you directly sending it to them or following you previously. It is one of the best alternatives to reach new users and increase the reach of what you publish.
4 Facts about IG that you probably did not know about this platform
Instagram is a great platform and for this reason you probably don’t know different fun facts which can be very interesting. Here we will name some of them:
Social network most used by young people
According to Statista, by the year 2018 on Instagram, 31% of active users on the social network were in a age range between 18 to 24 years.
And already by the fall of the same year it managed to surpass Snapchat. This could be seen in a survey conducted by the incitement company Piper Jaffray. Which indicated that 85% of the adolescents surveyed have used it at least once. Unlike 84% who said they had used Snapchat at least once.
Although the difference is minimal, only 1%, it is a sample of the constant growth and acceptance it has had in young people. That day by day they are using this medium more.
Which means that the adolescent public represents a large percentage of netizens for the two platforms. Maybe this growth is due to the popularity it is getting, or also to the great facility that it has to connect different people and achieve greater popularity.
More used by women
According to data obtained in April 2016, women are the ones who use Instagram to a greater extent than men. ComScore, is a company that is in charge of measuring Internet traffic and calculated that the 42% of users were men. While 58% were women.
It should be noted that the predominance of women in this social network over men It has remained constant over the years.
why is this? There may be several reasons, but among the ones we can indicate are:
- Community: It has a wide network of users and it is mainly dedicated to liking and commenting on photos or videos. In addition to allowing you to meet people easily.
- Recognitions: It is undeniable that women have a higher rate of growth in social media than men assume. This in turn is mixed with the creation of quality content and creativity, which translates into obtaining great recognition from followers. Something in which this genre is an expert.
- Tips: We can indisputably say that women like to take care of certain details more than men. And Instagram is teeming with different accounts offering plenty of advice for a wide variety of content.
IGTV; 3rd most audited video platform on mobile
Instagram Tv is one of the latest innovations that the social network has brought to its users. It allows you to publish long-lasting videos, something very similar to YouTube but without so many drawbacks.
The intent of this functionality is to have more users on the same account you use and post to consume the content uploaded there. To date it seems that IGTV is increasing in the number of users who watch its audiovisual. So this may be due to the large number of people who use the network.
For this year (2019) the platform has approximately one billion users. This amount has been increasing over the years, and with its innovations it seems to promise even more. For the same reason, IGTV may soon become the most used video medium on the network.
Favorite social network of Social Media agencies
It is undeniable that this is the favorite and the most used by marketing agencies, but this has various reasons and reasons. Among them are:
- Connectivity: Just as it happens with users, brands use it to publish their content and promotions more effectively. Either by using the appropriate hashtags or by paying for advertising. The reach of the publications is greater when it comes to other media.
- Divulgation: Just like on Facebook or Twitter, users can easily share content from other accounts with their own followers. This helps content reach faster and more people easily.
- Creativity: Creativity is essential to position a brand and to attract the attention of future clients, so in this you can get inspiration from other publications. As well as you can have the opportunity to try new techniques that attract the attention of the public.
List of the best Instagram tricks to get the most out of it
There are different tricks or tips that you can use to improve your experience in this great social network, among them are:
save data
It is important to be able to save data if you are one of those users who is constantly connected from mobile data. To reduce consumption you just have to go to “Setting”, then choose “Account” > “Mobile data usage (cellular)” and enable the option “Use less data.”
Protect your Instagram account
If you are a popular user or in the same way you want to keep your account safe, it is important that you always have it protected. For this you can use the identification of two steps, which will send a security code to a mobile number or email that you have linked.
In this way, you can control that outsiders enter it without authorization from any other device. To do this, just go to “Settings” > “Two-Step Authentication” and active “Request security code”.
instagram lite
This is an official app that takes up little space and is ideal for those users who have this constant problem on their mobile devices. Instagram Lite is available directly on the Play Store. Although it is not enabled for all countries. If that happens to you, you can install the apk that is available on different websites.
Share Instagram stories directly to Facebook
Maybe something you didn’t know is that you can publish your stories directly on Facebook, In this way you can save some time in republishing your content on different social networks.
To do this you only have to do the following: Enter your profile “Settings” > “Stories settings”and then activate the function that says “Share stories on Facebook”.
Comment filter
This is an excellent option to keep clean up your community and post bad comments or to avoid creating a negative environment in them.
To activate it you must do the following: enter “Setting”, then choose “Privacy & Security”in this section you will look for the one that says “Comment Controls”. There you will write the words or phrases that you want to remove or block from comments.
The Hashtags(#)
The correct use of hashtags is very important, apart from the fact that they they should not be abused. Since the application can penalize you and mark your account as spam, which will reduce the views of your publications or make them null.
The amount of # you should use is 30, avoid passing this limit. Added to this, if you are a user who makes several daily publications, it is best that you use different ones to avoid taking your publications as spam.
So take some time to research which ones are useful for your account content and what kind of audience you want to reach.
You can use the # section that Instagram has in order to observe which are the most popular and find out which ones are useful for the type of content you make. Ideally, you should always use between 5 # and 15 # per post.
Interact with your followers
Interact with your community It will create a more social and friendly environment. and it will help them to share and be more attentive to your post.
Creating stories where you ask them simple questions, wishing them good morning or showing simple things from your daily life are quite useful to improve those ties.
Avoid at all costs the use of apps or bots to increase followers
This practice of using bots or apps that claim to increase the number of followers It is a very frowned upon practice in the community., apart from the fact that it is penalized by the company. The punishment is the closure or deactivation of your account. Even if you don’t receive a penalty over time you may lose followers as these fake accounts are removed.
Avoid using these types of rogue apps which will harm your image and will make your real followers doubt your products and your person.
Use filters or stickers
When uploading images or videos in your stories you can use filters, stickers or emojis to improve the display of your publications and make them more attractive to your users.
Try to use…
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