Today, social networks have become essential platforms for most people Worldwide. Especially, for those users who have a business or e-commerce, since These allow them to expose their business worldwide, increase its visibility, improve its credibility and even create a community around it..
As a result, the profiles in the different social networks function as a customer service channel, through which it is possible to advertise more easily and achieve a great boost in sales. Taking into account that this usually happens if you advertise on several platforms at the same time.
Nevertheless, it becomes complicated to manage your different profiles on such sites and for that, some tools have been created that allow you to manage them effectively, in order to keep each of your accounts monitored. That’s why, it is worth knowing what are the best solutions of that typenext.
What are the benefits of using profile managers for social networks?
Although it is true, a social network manager refers to a software or application that offers different functions with which it is easier to interact with social networks. Thus, mainly, they are characterized by approve the centralization of data from said platformsso they allow you to manage multiple profiles from a single tool.
That is why, for example, They offer the possibility of visualizing all the interactions from the same place or schedule new posts when indicated, as well as many other actions. Reason why, the fact of using profile managers for social networks, reveals notable advantages in terms of handling, performance and productivity.
Which are the following:
- Allow save time with respect to tasks aimed at effective management of various social networks of any business. Since they are considered “social media automators” and because of that, they have the ability to generate content more quickly and “by themselves”that is, with an indication of the user.
- As we indicated above, manage to centralize all social networks from the same platform. Therefore, you will be able to stay more active in each of the profiles, publish content and respond to your followers or clients, from the same place with less effort.
- Thanks to the fact that the different profiles of social networks can be managed from a single platform, brands or companies will reveal a better management of them. Which will translate into a better positioning, greater visibility and total gain of followers.
- Apart from supporting a saving of time and effort, they also reveal money savings. Because it will not be so necessary to hire the services of a Community Manager or a professional in this area of marketing who is in charge of the social networks of the business.
- These tools allow to guarantee that the brand is being represented consistently. Which, without a doubt, will be very helpful to gain much more confidence as a business and influence the perception that users have about your brand.
- By their nature, the tools to manage profiles of different social networks They offer the possibility of maximizing the performance of your content and the interaction on itregardless of what platform it is.
List of the best tools to manage profiles of different social networks
Luckily, currently, there are several tools that are effective for managing profiles of different social networks. But, among so many alternatives available, users do not know which one they should select to reveal good results in order to meet their goals. That is why it is really important to take into account What are the most optimal tools that there are, of that type?for the purpose of try them and use them in your .
Therefore, below, we present 12 solutions of interest to manage and monitor your profiles on social platforms:
hootsuite.com
This is one of the best known tools for manage, from a single place, different profiles on social networks and with a common dashboard. Which provides various plans and payment features and even, It has a completely free version.
Thus, it allows you to keep everything organized through desktops with columns created based on what you want to have at hand (mentions, inboxes, following a , etc.). Among its main characteristics, we find that allows you to manage up to three social profilesalso offers the possibility of scheduling messages and obtaining a basic analytics report.
Likewise, through this tool, it will be possible to schedule posts, upload updates, post photos, and follow conversations you’re engaged in from a single dashboard. It should be noted that its design is based on the famous Kanban-type interactive tables and with that interface, it has proven to be very successful. for being intuitive and dynamic.
buffer.com
It consists of a tool that, as well as allows manage content on your Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+ profiles, it also works as a content organizing agenda in a planned way (in the form of a queue). Whereas, it offers a free version with more restricted functionalities and another premium version that It has a cost of 15 euros per month (although it has other more advanced ones).
Regarding its free version, this allows you to make up to 10 scheduled posts on each social profilewhile the paid version has the ability to schedule a total of 100 posts for each social network. Added to that, it is a tool that provides statistics based on each of the managed accounts and, unlike hoot suiteyou should not manually schedule each publication, but rather You only have to choose the hours that you want to be published.
AgoraPulse.com
It is a simplified management tool for social networks that allows you to maximize the performance of your content and the interaction on it. Therefore, from there, it will be very simple publish, schedule and manage posts on social networks like Facebook, Instagram and Twitter (at the same time) and track all posts or keyword search, as well as get reports and statistics.
In this sense, all the publications and feeds of these three social networks will be combined in a kind of main inbox, from where it is easier to monitor all the content. Regarding its design, we affirm that it is simple and It is characterized by being an easy-to-use interface with careful graphics. But, it is not compatible with Google+ nor with pinterest.
kuku.io
It refers to a program that offers full integration with a good number of social networks, including Facebook, Twitter, LinkedIn, Pinterest and Tumblr. In this way, it exhibits a minimalist interface that focuses on writing or sharing a post quickly and dynamically in profiles belonging to said social networks and said post, gather in channels that provide an overview of all your activity.
Thus, it provides a free version and a paid version, considering that, the free version does not provide the analytics data collected in the interactive dashboard. However, that feature is available in the premium version that It only has a monthly cost of 10 euros And thus, it allows you to enjoy different analysis tools to improve your presence on networks. Unfortunately, Kuku does not have compatibility with Instagram or Google+.
Stacker.app
Through this tool, users have the possibility of manage your Facebook, Twitter, Pinterest and LinkedIn accounts effectively. This means that it allows you to publish on several social networks simultaneously, as well as schedule them specifically. Taking into account that it also works as a communication mechanism for write or mention other users directly on those platforms.
For its part, it has a very easy-to-use analysis tool that provides interesting statistics for Specify the reach of your publications. Therefore, it is also ideal for measuring the success of your brand on social networks. It is appropriate to highlight that, It has an attractive and intuitive design that divides the accounts into tabs accessible with a click.
metricool.com
Without a doubt, it is another of the best-known tools for plan your content and manage your publications on platforms such as Facebook, Instagram, Twitter, LinkedIn and others with full recognition. Added to that, it offers the possibility of monitoring the general situation of the content you publish, in real timein order to follow the evolution in your networks.
You can deliver information about your posts made on blogs or websites, so provide data based on helpful web analytics. Therefore, metricool has the ability to unify the information of your website, social networks and online advertising in order to make timely decisions and optimize your strategy with legitimate results.
SocialBakers.com
Without much effort, this tool gives you the possibility to manage all your channels from a single place, in order to scale your social media strategy more easily. through a kind of collaborative calendar. In this way, you will be able to perfectly monitor all your profiles and until you offer your audience what they really want to see.
For its part, SocialBakers is an ideal service for measure and manage your social networks intelligently, since through the quality content that your brand generates, this tool will calculate its effectiveness. It should be noted that, it has an intuitive and collaborative design, allows you to save time and energy by accessing a calendar that contains all your planningit is also useful for execute a multi-channel strategy on Facebook, Instagram, Twitter, Pinterest and LinkedIn using a single interface.
SocialPilot.co
It is aimed at those companies or businesses that need to mix effective management of their social networks with CRM. Which means that it is a tool that works as a platform to save time, effort and money when designing or carrying out marketing strategies. Thus, allows you to schedule in advance the messages, tweets and updates you want to share.
In this sense, supports Twitter, Instagram, Facebook, Pinterest, LinkedIn and other social networks. Thus, it is characterized by being a program that integrates various functionalities and this makes it more complex than other alternatives to manage profiles on social networks. Assessing that, It has branding tools, a calendar function, analysis mechanisms, post programming, etc..
With respect to its free version, it only allows you to manage a maximum of three accounts and make 10 publications a day in each of them. But it offers various payment plans ranging from 5 to 15 euros per month Y…
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