While it is true, a refers to that professional who is in charge of build and manage the online community around one in the digital environment. This, through the creation and maintenance of lasting, stable and quality relationships with its clients or any user interested in the brand.
However, in order to carry out optimal business management, a Community Manager must have certain knowledge, skills, techniques and qualities. Since, he will be in charge of carrying out conversations with the company and followers, in addition to curating and producing content that adds value to the brand, as well as editing images and videos.
In this sense, it is essential that a professional of this type rely on tools that facilitate these processes and, in addition, provide high-quality results. The reason why, Next, we mention the best tools there are to create content.
List of the best online tools for images that every Community manager should know
It is no secret to anyone that images are completely essential elements in a marketing strategy and, especially if it is carried out through social networks. As, “A picture is worth a thousand words” and, therefore, making and sharing these visual elements allows increase engagement of any brand or company.
Thus, the main reason for this, lies in the fact that the human brain processes a photograph 60,000 times faster than a text and, of course, for users it will be easier and more attractive to assimilate or process information visually. Consequently, Community Managers have to opt for share quality images on social platforms.
But, for this, it is important that use certain online tools that have the ability to provide fully optimized images.
Therefore, below, we proceed to point out five alternatives of interest for that:
canva.com
If you do not have extensive knowledge of design and have not acquired this skill, canvas it may be the most ideal application for you. Since it is a platform that allows you to carry out excellent image editing processes and obtain professional-level results, without much effort. Considering also that, it is very easy to use, completely intuitive and free.
Added to that, has a library with more than a million images and elements that you can adapt to the types of photos you want to produce to share on social networks, blogs or web pages. This, thanks to allows you to easily customize the available templates and, apart from that, it is a collaborative tool that gives you the possibility to share your designs with other users.
pixabay.com
This is a free distribution image and video bank that It has more than 1.7 million elements, which manage to fit the tastes and/or requirements of all its users. So, thanks to the fact that they are photographs and videos in high resolutionsis estimated as an ideal tool to download such elements and display them on your websites, blogs or social networks in order to capture the attention of the audience.
Luckily, registering on this online platform it’s completely free. Whereas furthermore, this is a dynamic community of creatives who share their artwork without copyright, therefore you can use them without asking permission or giving credit to the artist. Even regardless of whether you will disseminate said elements for commercial purposes for your marketing strategy.
gimp.org
It consists of a free online image editor that It has numerous utilities that can be compared to those of professional tools.What photoshop, for instance. Taking into account that, even, it has a similar operation to said program, in view of the fact that allows the management of capable and in that way, it is much easier to edit or customize your photos.
On the other hand, among its most notable advantages, we find that Gimp offers the possibility to upload images in various formats (JPG, PNG, GIF, etc.) and also allows you to upload photos of any size. Additionally, it has multiple graphic design elements and supports the creation of exclusive illustrations. Also, It has a software to use through the computer.
piktochart.com
It is a platform very similar to Canvasbecause It has a remarkable amount of resources to simplify and optimize the editing process of any image.. Therefore, it contains icons, illustrations, backgrounds, forms of titles, etc. Additionally, it allows create infographics, presentations and prints (posters, reports, flyers, etc.).
Among other features, Piktochart is distinguished by provide a library with more than 800 available templates. So, it will allow you to select the one that best suits your type of image, and then customize the design in question. with graphics and icons, edit fonts or change colors. You can then share your creation in the virtual world and even encrypt it for added security.
easy.com
This is another of the best image editing tools that exist in the online world. Since, it has numerous options and functions that will help you create compelling visual content for social media, especially. A) Yes, offers thousands of high-quality professional templates from which you can optimize your design.
For his part, lets you customize colors, fonts, and more with which you will be able to streamline the creation process to add value to your brand through optimal photographs. It is even a tool that offers the possibility of make quality videos. Among other details, it allows creations in GIF format, remove background from any image quickly and collaborate with other users on a certain project.
The best free and paid tools to edit videos for social networks
while a Community Manager works with your brand in the environment of social networks, its main objectives lie in achieve good engagement with the public, acquire a greater number of followers and make all possible sales, fundamentally. For which, it is essential to carry out certain actions in order to capture the attention of the audience and one of them is based on sharing videos.
Because videos are ideal audiovisual elements for creating promotional content, transmitting your brand values and generating the long-awaited “Stopping Point”, which means getting users to stop to see what your content is about. However, to produce quality clips, It is important to rely on tools that facilitate editing.
Therefore, below, we show you five interesting solutions:
InVideo.io
Online, this video editor gives you the necessary tools to create clips optimized for social networks, such as: Facebook, Instagram and YouTube (since, it has the exact measurements for that). Taking into account that, in addition to allowing you to create your videos from scratch, it also offers you a function with which you can work with said content through templatesin order to simplify the process and invest less effort.
Added to that, before starting the production or customization process, this platform allows you to choose between different categories that match the results you are looking forThese sections are: Brand Fundamentals (intros, for example), advertisements (as presentations) and trends (invitations). Also, you can choose between starting with pre-made templates, using a blank template or a video article.
Quik
It is a mobile application that It has the functionalities required to create professional-level videos with just a few touches.. In this way, it allows you to add transitions and effects, as well as synchronize the movement to the rhythm of the music to ensure the highest possible quality. In addition, it allows you to add photos to your videos, from the mobile gallery or through GoPro Plus, Dropbox, Google Photos, etc..
Additional to that, you can choose between around 23 video styles (with beautifully designed transitions and graphics), adjust the font, graphics, and filters for any clip, and even customize your creation. Whether it’s easily cropping or rotating photos, adding overlay texts, adding emojis or stickers. Likewise, it is possible to speed up the video or play it in slow motion and save it in HD 1080p or 720peven in 60fps.
powtoon.com
This is an online application that allows create thoroughly engaging, captivating and entertaining presentations and videos. Since, its main functionality is based on creating animated clips that are played as a kind of cartoon showing dialog boxes that the user has previously written. So that, It is an effective tool to teach an idea or situation.
Apart from that, powton favors the editing of videos for social networks and, in case you want to share them on Youtube specifically, It has a direct export option for said platform. On the other hand, it presents the possibility of include your own voice in the video, from an MP3 file or with the same recorder that has the tool. It should be distinguished that is free and supports many environments (marketing, business, agency, education, communication, etc.).
VideoToolBox.com
Consists in a free online video editor which basically provides the ability to import videos from other sites to customize them directly from the platform. A) Yes, has the ability to process files up to 1,500 MB and even allows you to record from a webcam dynamically, to get your videos quickly within the same platform. Now, to personalize your creations, allows you to add watermarks, drop captions, and do basic cropping.
Among other details, this online tool It has a format converter that supports the most popular (3GP, AMV, ASF, AVI, FLV, MKV, MOV, M4V, MP4, MPEG, MPG, RM, VOB, WMV). Thus having the possibility of select conversion mode (simple or advanced). Also, you can combine multiple files to get a single video as a result and create thumbnails of your clips easily. To do all this, it will be necessary to register on the web and create an account.
clips
It refers to a mobile app exclusively compatible with iOS deviceswhich is free and is based on a tool with which you can create funny videos to share on social networks. You can create these videos in real time with simple controls available in the application (no timeline or advanced editing tools) or also, you can add your clips directly from the library.
For its part, it gives you the possibility to adjust the duration of the videos and easily order them, as well as apply artistic filters and add emojis with which you can customize much more your…
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