If you are starting a online or physical businessone of the best alternatives that you can use to attract customers is to manage it through social networks or app of instant messaging.
That is how Thanks to technological advances, being able to promote a business is much easier than before, and one way to do this is by
According to this, here we are going to show you what they are features and benefits that this app offers you so you can start using it as a means of communication for your company.
What are the main functions and features of WhatsApp Business?
As it is a business tool, it will clearly offer you Additional functions that in the normal messaging app you will not get.
That is why we will show you the main functions and characteristics of this business app below:
company profile
One of its main functions is that it allows users to be able to create your own company or business profilein it they will be able to add different types of data such as the description of the company, the telephone number, the opening hours to the public, the address of the website or social networks if you have, email, among other information. In this way, customers will be able to have access to all the information of your business instantly.
create a catalog
Depending on the business you have, you will be able to include a catalog If it suits you, this clearly allows you to show your products or services to all your customers instantly, which clearly becomes a great advantage for businesses that sell merchandise or restaurants.
Absence message
It also allows you create automatic configuration messages for when customers write to you outside of business hours, This will allow you to welcome them or, in this case, indicate when you can attend them.
Welcome message
Many times welcome messages they are the main key to attracting a client, so you can activate this function and so every time someone writes to you for the first time that person will be able to receive a welcome message for de side of the company.
tags
This is another of the most outstanding functions of WhatsApp Businesswhich allows you to organize chats and clients.
Quickly answers
You can create a list with the messages that you send the most or with the responses of frequently asked questions, This will allow you to use it whenever you need them in a much faster way, so you won’t have to be writing.
List of the main benefits and advantages of using WhatsApp Business in your business
be able to use WhatsApp Business in your business, without a doubt, it will offer you certain benefits and advantages for your business, especially in relation to the communication of your clients.
That is why here we show you some of the advantages that all this offers you:
A large number of users
One of the main advantages of using this messaging application it is the large number of users who make use of it, which clearly benefits yousince all your clients surely also have WhatsApp installed on their mobiles. This increases the possibility that you can have a much easier contact with your customers or suppliers. In addition, it is easier to attract customers through your phone number than through your email, taking into account that communication is much more fluid.
Run targeted campaigns using tags
The app allows you to combine what are the so it becomes an excellent way to launch targeted campaigns, where it is possible to send specific messages to a particular group of clients. The labels They allow you to separate people either to launch promotions or campaigns, so you can optimize the use of this function.
A direct method for communication
The conversations through WhatsApp Business they are much more direct to contact customers than email, since it allows you to have a conversation in real time, as well as share photographs, videos or catalogs of your products. It can be said that with this the best option will always be instant messaging, so you can offer instant attention to your audience.
A better way to manage your sales
You can manage your sales in a much faster and easier way, all this thanks to the direct contact you have with your clients to be able to specify sales or negotiations. This allows consumers to make reservations in the case of restaurants, put away products or simply find out if your business has what they need to purchase it later.
Other advantages
- It gives you the possibility to create absence messages with up to 200 characters so that your clients do not run out of answers while you are not in office hours.
- you can create a Welcome message for each time a user writes to you for the first time.
- You may edit your business profileas well as create a schedule of attention to the public.
Tips to get the most out of WhatsApp Business and make your business successful
If you have the instant messaging application installed on your smartphone, then it is important that you know some tips that will allow you make the most of it possible to the application.
To do this, follow in detail everything that we will teach you below:
Create a product catalog
The best thing you can do is create your own catalog of products or services in your business profilewhich will appear below your basic business information. So it is a very useful function since consumers will not have to enter a website or social network to see all the products you sell.
Taking advantage of this functionality will help you get more sales prospects and customerssince they will have all the information at hand, you will also save time since you will not have to send your catalog of products or services.
Personalize your profile
Not only do you have the opportunity to add a username and phone number, but you can also add other details that will help your consumers to better identify your business. For this you can add what is company description, hours, physical address, email addressamong some other details present there.
Schedule automatic responses
WhatsApp Business offers an automated message function that allows you to schedule welcome messages or absent messages, this is ideal to improve your image before the public. These messages are sent immediately when a person writes to you for the first time, allowing you to improve customer service.
You also have the possibility ofe create quick answers to common questions people ask you about your businessso you won’t have to write to each other all the time, you can even create messages with multimedia formats, which allows you to optimize the shopping experience.
Tag and classify your customers
One of the best options that you can take advantage of to improve the experience of the application is to create labels and classify your clients, for this you only have to use the option of chat labels and thus you can organize them according to their locationpayment status, orders, actions and behavior, customers who have paid, upcoming orders, among others.
Connect your account with Facebook Business Manager
When creating message targeting ad campaigns, then the administrator of and allows you to join your account WhatsApp Business, which means that if a person clicks inside the ad, then they will automatically be sent to the chat through the application with your account.
This allows you connect your telephone line with your social networks and thus be able to expedite the interaction between the user and the company, which allows you to quickly transform a prospect into a customer. In addition, the process to synchronize this information is quite easy, so you can take full advantage of instant messaging.
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