audience is a tool that allows us to manage and obtain better results of our profiles on social networks. Nowadays, the use of this is considered, as part of the strategies to optimize social marketing.
If you are new to Twitterbut you need create a great impact on this social network, to promote your brand, it is best to go against time, and this tool is recommended for this. Yeah, you don’t dare to use it for not knowing what it is and how it behavesin this post we will explain it to you.
Although our work is optimized, it does not mean that we are not going to do anything to enhance our profile, which is why it is recommended Follow the advice we left in the last section of this article.
What is Audiense and what is this social marketing tool for?
audience is the most advanced tool, based on artificial intelligencewhich allows the organization and detailed information displaywith the aim of promoting a social marketing strategy.
It is always updated in real time, depending on the application number that is given to our company network. Marketing, it becomes every day more important for the industrial sector because it amplifies its consumers.
This artificial intelligence allows us to optimize our efforts, providing us with a large number of benefits, which helps us improve interaction with our audience. Your information is based on segmented statistics according to the item to be evaluated.
Although also, the results can be appreciated in a personalized way, allowing us to carry out a more precise and effective study. Its management system influences not only the development and evolution of our brand with the client, but also allows us to provide more advanced solutions for our company.
East smart algorithmhas as its first objective help us create an active community, since these are our consumers, and thanks to them, we increase our level and scale in such a competitive world.
What are the benefits of using Audiense on Twitter?
Know the benefits it offers us audience for our , is key to get get the most out of this wonderful tool of artificial intelligence.
Next, we will show you the benefits we get from using this powerful application:
Demographic data information
Know where our customers come from, is the key point to create solid campaigns and with greater impact. Audience, allow us parse in chunk form where the largest interactions come from, determining it by Countryand expressing them in a dynamic graph easy to understand
Management of followers and activities
With all the functions and forms in that we can visualize the statistics, audienceallows us to study in a more precise way the impacts and results obtained after each campaign.
If we do not make the necessary study of our audience and activity, We will not know which are the casualties that did not allow us to perform full adpreventing us from meeting all the objectives.
Know the audience
Knowing who our audience is, and knowing interests is really important when offering services and products.. This, makes the difference between an evolved brand or one that only settles for a small reach.
If we take full advantage of these advantages, surely our business will be as successful as we expect.
Audiense Tools What are all that we can use?
audience is a comprehensive tool that allows us to manage our social networks in an effective way. It is divided into two tools whose objectives vary according to the established target.
For this we explain them below:
Audience Insights
With audience insightswe can see and analyze in a dynamic way all our from what interacteven those who simply observe the organic tweets.
Understand our audience, with this tool is really simple. Among the different functionalities that we find; we can identify our audience without much effort, allowing us to save time and work.
in the dashboard Insights we can see how all the information obtained by the users.
Such as:
- demographic location
- Behaviour
- Interests
- Frequent activities.
Audience Connect
Audience Connectis the complementary tool for our marketing on Twitterallowing us to integrate functionalities and bots to strengthen communication with our audience.
This tool offers us, with the aim of improving our engagementa chatbot of direct messages in Twitter. Thanks to him, we can schedule our quick responses to serve all our customers as quickly as possible.
Audiense interface elements What are they and what is each one for?
Next, we will explain what are the elements that we can find in the Interface of audienceand how we can use them, to our professional development and the growth of our brand.
Let’s look at several items below:
Best menu
This menu is located on the bar topand that is where they are located all major optionswho perform the functions within audience.
filters
The filters we can find them in the search sidebar. This is kept present when entering the Wall of the community, and its function is offer us different types of filtersto facilitate the search for users on the screen.
bottom bar
This element allows us, order users and access the different modes of community administration. The clients can be ordered according to the criteria that we establish through the options bar.
user cards
user cards allow us to view the basic information of the selected consumerand there are two types of cards: detailed and standard. In other words, this element is the user identifierletting us manage all the information collected from them.
side bars
in the sidebars we can find all kinds of informationalthough ok, this varies depending on the platform or social network where we are accessing.
However, the data found consists of the following:
- user details: This element shows us, all the saved customer informationincluding from your profile on Twitteremail, even the different tweets where we mention.
- last interactions: There, is where we will find the interactions from our audienceand to specify it more precisely, use is made of the user cardswith the objective of studying a specific person.
Widgets
The panels show us the necessary and detailed information to perform proper monitoring and analysis of data and results. These widget They can be expressed in different ways.
Let’s see what they are below:
- line graphs
- Bar graphic
- pie charts
- area charts
- maps
- tag clouds
- tables
- heat maps
- assembly diagram
- spider graph
- Polar area charts
- tree maps
- information panels
- listings
Tabs
Each information is found sectorized and grouped by tabsand clicking on one opens by separate. is a competent organizer data to measure statistically our followers.
drop down menus
Like all drop down menus are distinguished by a title, which when clicked these appear. In the case of listen is distinguished by having an icon in the form of a small arrow to the right.
When selected, the following options are displayed:
- Tags: They are the labels that can be applied by the users.
- Buttons: Clicking on them activates specific functionsin order to provide solutions to their users.
- Radio buttons: They are identified by being small selectable circleswhich allow us a set of one or more options.
- Icons: are those little images that identify a button or option. Clicking on them activates a descriptive text indicating the purpose of the function.
- sliders: These controls, move horizontally on our screenused to select a range or objects.
Tips and tricks to get the most out of the Audiense tool
Now that you know everything about audienceso that you have a better result on your Twitter profile, It is better that you apply a series of tips.
Which we will show you below, with the aim of getting the most out of each activity, no matter how small:
Let’s personalize our profile
The first thing we must understand is that our profileit’s ours representative before a world that cannot physically see us. In other words, if we don’t have a profile that adequately represents our brandno one will want to follow us.
As advice, we recommend that you write within the description from your profile, the main objective of your products or services. For the most part this is attract people’s attentionIn addition, you allow them to know the greatness and the projections of your brand.
We create lists to group and organize
if we want check at every moment all changes that happen to our competition, the first thing is to follow them, and then organize our following list, in order to locate them quickly every day.
With a good organization, the study of profiles that offer similar products or servicesit can be faster, and like everything, in the digital world time is an extremely valuable resource.
Unique and quality content
For attract followerswe should always have a high activity on our accountbut this must be taken professionally, if we want to represent a business or service.
We must always offer our followers, content that can only be found on our profile and that it is relevant for them, as well as for us.
Let’s add images and videos to our tweets
But we add images to our tweetsthese will be boring and will not generate the expected impact, since the public always expect more animated or illustrated content than in the form of text, in addition to the fact that more information is transmitted with an animation or image.
Let’s schedule the publication of our content
If we already know what hour is where there is the greatest influence or activity in our community of Twitterwe must take advantage of those time intervals, to publish our contentsince it will generate incredible results.
For this reason, we recommend that you prepare your content, upload it to the social network, and then schedule the time for it to be publishedand thus do not go unnoticed.
Let’s participate in Twitter discussions and trainings
There are people who offer us small conferencesinstructing us with tips and recommendations to perform skills within Twitter. These methods were previously implemented by the person conducting the training and who they have worked.
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