For the creators of advertising campaigns, through the It is fatal that frequently your messages end up retained in the spam folder. When there is no effectiveness in the emails, the task becomes a nightmare and causes a lot of worry.
It is there where the investigation process begins to see what are the possible causes for which an email is not seen. And to tell the truth, there is no magic solution to this problem nor is there a specific manual tell you what configuration you must apply to .
What exists are measures that can be taken to try to prevent a blockade. And in this course that we started, you will learn how important it is to prevent emails from ending up in the spam tray and you will learn specific tips that you must do so that email messages are successful and fulfill their mission.
What are the factors that determine if an email is SPAM or not?
Many studies reveal that email offers motivate users to purchase a product and a high percentage of them are influenced to make a final decision. However, it is estimated that a 20% of the messages sent through campaigns, they don’t end up in the inbox.
Some of the reasons that prevent it are described below:
many attachments
The system interprets that it could be malware or abusive use of advertising to fill the recipient’s inboxes, compromising their privacy and security. If the messages you send contain many images, videos or text files, you need to rethink the strategy and use a method that is less suspicious.
IP address is blacklisted
This penalty occurs when a marketing service is used to create campaigns. If the address was ever used to send spam mail, it’s very likely that it’s already marked with a predefined filter. Another cause is that is shared and other users use it for different purposes. There the provider can make his deduction that you also send spam emails.
Misconfigured email
All important account information should be well set up, which includes having a correct corporate identity. This will help build trust with customers and potential buyers that they will view the address reliably. If there is incomplete data, this can affect the credibility of the information, leading to Outlook blocks it and never shows up in the inbox.
inappropriate words
With intelligent detection performed by the filters, these They are configured to automatically determine the quality of an email. Some expressions like “click” or “watch this promotion” they may already be blacklisted. Perhaps the intention is to tell a friend that through a certain link he can get an offer on any product, but the provider does not see it that way and immediately blocks him.
questionable links
After writing an email, we may want to include a link to a web page to complement the information we are providing. The problem is that if the site is insecure or does not have sufficient security levels, Outlook considers it suspicious and blocks it. In one of these links can include a which is immediately detected. Before placing a link, you must be sure that the information does not represent any risk to another person.
Why is it important to avoid the SPAM tray?
Not necessarily all emails that end up in the spam folder are. And if you work on an emailing campaign, when a message is classified as spam, you are throwing that money awaysince it will not be seen in the inbox, so it will never achieve the objective of promoting and informing the selected recipients.
On the other hand, the reputation of your brand will be affected, giving a very bad perception among the contacts and generating mistrust. And finally, Acceptance levels will dropwhich will decrease your database and the metric statistics will drop, decreasing the chances of capturing new leads.
What are the protocols and services that influence the sending of emails?
The tools below They are an essential part in the development of email marketing campaignstechnologies that help emails to be sent successfully.
Let’s see:
Email Service Provider (ESP)
The acronym ESP translated into Spanish means “Email service provider” and it arose with the need to complement the email marketing work. They go beyond what traditional mailboxes offer, allowing the massive sending of messages.
One of the needs that it covers is that the free mailboxes have a limitation in terms of the amount that can be sent every 24 hoursApart from segmenting contacts, providing tools to make campaigns attractive with real follow-up.
Internet Service Provider (ISP)
The ISPs, for their part, are internet service providers. It is the company that offers assistance and to which you have to pay a fee depending on your plans. In the same country there may be several distributors that satisfy the demands of the market. Technologies used by ISPs include DSL, also known as broadband or GSM, to name just two. The variety of services is greater or less depending on the area and the advances in the installation of networks that each provider has.
Web Based Email Services (WES)
Finally, you have the WES which is a server that allows you to enter the email account and use it through a web browser. Among the main ones we name Outlook, Gmail or Yahoo. Normally free accounts are not the most suitable for commercial purposes due to the limitations they place. Through the browser, Once logged in, you can read and reply to messages from any computer have an internet connection no matter where you are.
Tips to prevent emails from your emailing campaigns from going to the SPAM folder
In the following paragraphs, you will find some Valuable tips and advice that will prevent the time invested in your campaigns from being wastedso that you can captivate your audience and expand your contact database.
Let’s see next:
Beware of abusing images
Carefully select the number of images that you are going to place in your emails. Many times, these are used to hide information and since their use is excessive, the server could interpret it as an alert signal. It is better to be punctual and precise. On the other hand, it is convenient be careful when using link shorteners. It is true that the link looks much simpler and more attractive, but behind some services there are hundreds of advertising and pages that lack security.
Use your own domain
At the beginning of a venture you can opt for a free, common and current email address. But as you grow older, The most sensible thing is to hire a paid service that identifies with your brand, that is related to your web domain and is personalized. This conveys confidence, seriousness, respect and raises the reputationApart from that it is much more professional. When a business name is followed by the ending Outlook.com or Gmail.com it generates suspicion and is blocked from the inbox.
Increase your lists with your own effort
When trying to reach a larger number of people, you can fall into the trap of buying email lists and that is a bad idea, since most of the contacts you will have at hand are probably neither waiting for your messages nor interested in your content, so a filter will be applied to the message.
Another risk you run is that messages are not even opened because they are considered suspicious. Finally, the databases that are purchased allow you to be easily identified as a spammer.
Write the email correctly
Spelling and grammar is extremely important. But here we also refer to the matter that you must include in the messages. It must be written with the appropriate letters, not only in capital letters because in written language like this, it translates into shouting.
Do not abuse the exclamation and question marks, only use the necessary ones. And say goodbye to words like sale, discount, buy now, guaranteed, free, or anything similar. These criteria will prevent your readers from qualifying you as spam if you reach the inbox.
Includes contact details
It is important to create a contact card or signature for sent emails. Recipients need to know who is writing to them and what your intentions are. Invite them to respond to you and also include you in the contact list. Deleting comments is a suspicious attitude. It is advisable do not start mass email campaigns with newly created emails Not even with free accounts.
You also shouldn’t send to addresses that don’t exist just to expand your contact list. The best is be honest with yourself and with the audience you are starting to create. The above are five basic tips to take into account to avoid going directly to the spam tray, without even having the opportunity for your contacts to review your message. They are techniques that by using them you will perfect them and you will do it every day in a more professional way.
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