Using chatbots is a good idea when you want to automate your in . For this reason, it is convenient that you know what are the benefits that chatbots provide and why you should choose them.
This information can be found in detail in the following paragraphs. But this is not all, we will also talk about the steps you must follow to create your own bot quickly and safely.
Do not miss anything because we will tell you what they are the best external tools to Facebook that you can use to have a chatbot like big companies use.
What are the main benefits of using Bots for Facebook Messenger?
As you may have already noticed, your reality as an entrepreneur is that you cannot be connected 24 hours a day to . So if a potential customer texts you right at the moment you’re going offline Who will answer your query? The truth is that The longer you take to respond, the more chances there are that the customer will lose interest in your product or service.
Well, with chatbots this possibility is eliminated forever, since at use them the response is immediate. Also, you can customize them according to the needs of your service or company. You can choose to redirect the person who writes to you to your website. Or maybe put her in contact with a human or tell you the price of a certain product. With the technological advances made in bots there are many functions that you can apply to make their use simpler and more varied at the same time.
So another advantage is its ease of adaptation to your strategy. On the other hand, every time you employ task automation you also save time, effort and personnel who have to attend the mail or the switchboard. Lastly, when you incorporate a bot you will have the certainty that the parameters of customer service are met 100%. This guarantees that customer orientation is in place and is not affected by human action.
Learn step by step how to create a bot to automate your marketing campaigns on Facebook Messenger
Next, we will tell you the step by step that you must do to create a bot to professionalize your marketing campaigns on FB Messenger:
Create a page on FB
The first thing you should do is have a Facebook page. For this reason, you will have to do these steps:
- If you have not created it yet, you can go to the official website facebook.com, and login. Then you will have to go to the option “Pages”.
- Next, you will have to select the tool “Create page”.
- configure the same. To do this, you must enter the name (of your personal brand or company), the buttons and your first publication.
- After that invite your first followers and ready.
Download the Facebook Messenger app
Search the App Store or the Play Store for the app Facebook Messenger.
After After this, continue with this process:
- Once you have found the app, you will have to click on “Install” or in “Discharge”.
- Wait a few seconds for it to be installed correctly on your mobile. Then click on the button “Open”.
- Enter your username and password to sync with your account.
The truth is that you can use this integrated tool through the platform on the computer. Nevertheless, using it on mobile allows you to have better control of what happens in conversations. Especially if the goal is for the bot to direct customers to your personal messaging.
Choose an external application
In the market there are dozens of platforms that facilitate the creation of Chatbots for FB. Most of these are free and easy to use. A second step, after is to choose one of these. Later you will know three alternatives to choose from, whichever you choose the procedure is very similar. for now look how to continue with one of the most famous, ManyChat.
Start with ManyChat
Once you complete the steps above, go to the ManyChat.com website and continue like this:
- look for the button “Get Star Free” to get a free account.
- Done this, you must login with your fb account and give access to the necessary permissions.
- youyou will have to insert some general data like what is your business sector, how big is the company and other such things.
- Then you have to select the page where the chatbot will go you want, if you have more than one.
- Also, you need to add data such as the type of business of your Fan Page.
- Finally, choose FB Messenger among the options in which you will use the robot.
Set the welcome message
It is time to prepare the external tool to perfect your marketing campaign and surprise your audience, the steps you will have to do are:
- One time inside the ManyChat panel and with your linked account choose the option “Settings” in the left menu.
- Within this section select the tool “Custom Fields” to set the welcome message.
- fill in the box “Greeting Text” with the first message your potential client will see.
Remember that once the person clicks “Send Message” you will need to authorize the process to continue the conversation. For this, you will have to configure the button “Begin”. Thus the bot will start the chat within FB in a few seconds. Because of this, the first message should be attractive and natural. For example, “Hi, how I can help you?”.
Create a sequence of messages
Set the time between messages:
- in option Messengerwithin the same configurations, you can make more advanced message sequences.
- You have to choose between three alternatives “Default Reply” (the first message after starting), “Welcome message” (welcome message) or “Main Menu” (Option menu).
- In this point You must select the messaging strategy that best suits your type of service or product.
Do not forget to manage other important points such as the language, the menu and the administrators who will have access. Remember that the complexity of the chatbot depends on how far you want to go. A recommendation is to use a maximum of two or three answer alternatives. This will allow you to route your follower to where you want them to go. With this in mind you will not complicate your strategy, but it will work for .
The answers to each of the paths must be concise and have a reasonable time for them to appear on the client’s screen. For the latter, it is recommended that the response is not instantaneous.but it takes a few seconds (the same as it would take a person to type the message). Do not forget to do your tests once you finish this point. Finally, remember to add the link on your page “Send Message”. See how to integrate this button in the easiest way.
Integrate “Send message” as the main button
An important point is that the client has access to the button “Send Message” in the main tab of the fan page.
For this reason, you should keep this process in mind:
- To choose the button you must open your page and select the tool “Edit page”.
- After this choose the option “Buttons” in the edit menu and click on it.
- Check which is the main action button, if it is to send email, use app or reserve. If you see that you should modify it, please correct it.
- Click on the center button What do you want to replace?
- For Finalize, click function “Choose another button”. you have to choose “Send Message” among the alternatives of “Get in touch”.
List of the best external tools to create chatbots on Facebook Messenger that you should know
We will show you below the best non-Facebook tools that you can use to create your own chat bot for Messenger:
manychat.com
Why is ManyChat one of the best options to automate your responses? Because it’s easy to use, you only need to link your Facebook account and, above all, it’s free. In addition, it has many configuration and message customization options, from sending button galleries, inserting links or whatever you want for your leads. In fact, response editing is as intuitive as working with a web builder.
It is perfect for those initiated into the digital world. Of course, the more complex the conversation, the more attention you should give to the administration. Among other advantages, ManyChat has very useful promotional and analytical tools. One point to consider is that despite being free at first then you will have to upgrade to a pro version. This only in case your portfolio of clients or followers increases. Nevertheless, it is a good attempt at the beginning.
Reply.Ai
On the other hand, if you have a company that is continually growing, one solution is Reply.Al. Here you will have a conversational robot with artificial intelligence. Big companies like Samsung and Coca Cola use this bot, so you can get an idea of its effectiveness. Also has a “drag and drop” creator, which makes it an easy robot to manipulate.
StreamChat.live
The last, but not the least useful, you have to StreamChat, Although it is quite basic, it is ideal for quick solutions. It is an app for messages such as “In a short time we will contact you”. On the other hand, you can link them with other management platforms so that, if you are interested, go to the website and choose the button Choose now!. In fact, this was designed for the purpose of power.
From here it is just as easy to direct the user to a human. You should keep in mind that this tool is a paid proposal, so you can choose other free alternatives such as Botsociety or even Botsify, which gives you a 14-day free trial. While it is true that a developer can help you make a bot from scratch, but it will take more time and spend more money, so Have you already chosen how to create bots for Facebook Messenger?
Facebook Comments
Disqus