Facebook has become a large front door for commercial operations and to be able to contact more directly with our customers and with anyone who is interested in our products or services.
It is a key factor to take into account the approach that we have to have with the client. Namely, we have to provide all the tools that are within our reach so that the commercial strategy is really effective.
Incorporating a chat bot on our Facebook Fanpage is a very efficient marketing strategy and at the same time used by many, so we will have to design a program that can differentiate us from our competitors. Next, we will teach you everything related to a chatbot for Facebook.
What are the benefits of creating a chatbot on Facebook?
When we create a profile on Facebook and decide to turn it into a Fanpage, what we are looking for is to have an economic profit for this action.
Within the different points of digital marketing, it is the importance of attracting organic traffic to our page, Thus, it is necessary to create all those commercial tools that can generate customer loyalty.
One of these tools is the chatbot that we can add to our Facebook page. It consists of software that is programmed so that you can instantly have a conversation with the different users of our site.
Every time a person requests something from us, they have the possibility to do it electronically through our bot.
It is because of all this that we can state what the benefits are what are we going to get when we have a program that answers questions or gives directions for us:
- Customer responses will be immediateso it will not take time for the customer to clear up their doubts.
- Also we can generate sales with this system, since the “moment of truth”as it is known in marketing, is that instant of dialogue.
- we will have a significant savings in labor cost because we will not need a person who performs customer service.
- Being structured, our margin of error is practically zero, so we will always provide the client with the correct information.
- We will gain more and more customer loyalty, because this It is a service that increases customer satisfaction. and it also exceeds the psychological expectations that each of them have.
What aspects should I take into account before creating my bot on FB?
There are different factors or aspects that we have to take into account before introducing a chatbot on our Facebook Fanpage.
Some considerations that we have to keep in mind are:
- The real possibility of implementationIn other words, when our commercial activity is complex, for example, if we sell chemical products, it will be very difficult to implement this tool, since the complexity of the questions that we have to ask the client will be very varied. Therefore, it is not highly recommended for this situation to have a Chat Bot.
- Having studied the market, we have to keep in mind what are the questions that clients will generally ask us, therefore, It is necessary to be very clear about each one of them to be able to add them to our bot.
- We have to create a climate of trust, since many people are hesitant when such software appears. So the interface, as well as the closeness with which we develop each of the questions and answers, they have to be as pleasant as possible.
- It has to be considered idiom in which it will be handled.
- The place where the dialog box will appear on our page It’s very important, so we have to make this kind of decision very well.
What are the most important requirements to create an automatic autoresponder on Facebook?
Among the most important requirements we can name:
- be functionalthat is, do not waste the time of the person who is asking the questions.
- That there are no programming errorssince the existence of this kind of errors can cause great damage to our company.
- If prices are going to be included, which is not highly recommended since the texts always have to be Evergreen, they have to be updated.
- Have a backup plan for when a specific question cannot be answeredIn other words, there must be the possibility for the client to communicate directly with a sales advisor or with someone who can answer their questions.
- Has to generate added value to our commercial activity so that we can thus retain customers.
Steps to create a chatbot for your FB Fanpage easy and fast
We will choose the ChatFuel websitewhere we can find all the necessary tools without the need for advanced knowledge in programming of these types of programs.
Once we enter we will have to write our name and password. In addition, it will be necessary to grant all permissions so that the website can contact our Facebook page.
When we have entered, our goal is to create blocksbut before continuing it will be necessary to clarify a bit about the format of this site in order to configure it in a few steps.
The structure is formed in this order:
- Block: It is the central part that will have the name “Welcome message” Y “Default answer”.
- Card: It is the place where we will have to write what we need to appear in the automatic message, for example: “Hello! Thank you for contacting us…”. These can be one or several that belong to the same block.
- commands or buttons: We can add a block, a URL or a phone. It is made up of other blocks with their respective cards.
Returning to our task, we will have to do is create blocks. The first one that is already predetermined is the one that is located on the left side Welcome message.
This will help us so that every time a client sends us a chat message through our Fanpage, we will answer through the chatbot, according to what we write in this option.
Later we will have another block called Default answerhere we will have to configure the answer that will be given automatically. We can include the name of the person in all the blocks that we choose, for this it is necessary to carry out the command “{}”.
Once we have entered these two options, we can add the response time, for this we have the possibility to go to the option Typingwhere we can choose between 0 and 20 seconds to send our answers.
When we already have this configured, we have the option to choose add a block to it to the message, which will tell us which one you want to redirect it to. There is also the option of inserting a “URL” to divert us to a website and finally we can have “phone” to be able to add the phone number (these options are the buttons we talked about earlier).
When we have established all this, we need to give the options so that the customer can choose. In order to do this, we will have to go to “Add sequence or group”where we will be writing each of the answers and linking them with the block we need.
All this will happen chronologically, so we can move or drag each of the configurations with our mouse, that is, we can put an answer with the different options and add the time it will take for that chat conversation answer to come out and later add another question. and another answer.
Every time we finish, we’ll squeeze “Save”when we need to see how our work is to be able to correct it or move forward with it, we select “View on Messenger”. In this way we will have designed our chatbot for Facebook.
5 examples of successful chatbots that are breaking it on Facebook
Chatbots on Facebook are a widely used tool, but not many are as successful as the 5 examples that we will indicate below:
hootsuite.com
It is ideal for our Fanpage where we have to put an automated dialogue box with our users. When we need to take into account all the requests of the users through the actions that they have, this bot can group the synonyms that people use and write it naturally through simple phrases.
Through the tools it has, each person who interacts with this robot will be able to feel comfortable and also clear all their doubts.
It stands out mainly for:
- We can have flexible conversations and it will also allow us to have answers to topics in a general way.
- By having the ability to collect synonyms under the same classification of questions, we can have a database that includes all the problems that each of the users raises in their conversations.
- When we are in the conversation we will not notice that this chatbot can restate the answers through a certain scheme.
botsify.com
It has a very intuitive interface that has two large blocks, which are development and design. The first manages to transform the messages into different interactions that the user communicates to us.while the second allows us to create texts in which we can add, in addition to the welcome, personalized greetings with patterns and buttons for the different messages.
It allows us to see how our work is going, thanks to the preview link it has. If we need to upload images, or relate them to our activity, we can do it with simple steps.
The user will have, with this tool, a very good approach with us.
manychat.com
It is one of the most successful platforms that exist today. To do this, we will have to register with our Facebook account to be able to manage the page that we are going to manage.
It has a very easy interface that will allow us to create texts, keywords and schedule publications. Many experts say that this platform stands out because:
- It is ideal to bring the client closer to our company, because having attractive dialogues does not allow it to have a high level of bounce.
- It gives us the possibility that our publications can be programmed according to the different marketing strategies.
- Analyze the type of conversation and establish the keywords depending on each user.
botsociety.io
This tool will allow us to program all the responses of the conversations with the users in a simple way, because through images and buttons, we can add different possibilities or alternatives that the user will choose for each of their comments.
It has a free version with which we can include some links so that the bot can be previewed, while with the Premium version we can include different Gifs and even a video.
Main features are:
- We have the option of being able to enable links, Gifs and even videos.
- It is very prominent when you need to upload images, because the process is simple.
- The conversations…
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