The instant messaging it is something very personal for the users. This makes it a great avenue if you want to connect with themshow interest in their needs and improve your brand.
For any company, Customer service is essential to achieve customer loyalty. Consequently, it is convenient to offer a quality service in this area. That’s why, offers a better communication experience through various functionalities.
One of the most interesting is the possibility of create your own chatbot. If you want incorporate WhatsApp Business to contact your customerswe will teach you How to create a chatbot to answer messages automatically?
What are the benefits of creating your own WhatsApp Business Chatbot?
in a simple way, bots are computer programs that are used to simulate the actions of people. They are the perfect ally when you want to automate repetitive tasks. In this sense, there are bots for a wide number of purposes. In the case of chatbots, act as sales consultants or service executives. They allow you to automate responses, which reduces customer service time and improves the user experience.
On this occasion, we want to talk to you about the benefits of creating your own WhatsApp Business Chatbot:
- Cost reduction: because it is not necessary to hire a person who is in charge of answering customer messages.
- Work optimization: You can dedicate yourself to attending to other areas of the business, since it is not necessary to be on WhatsApp answering messages manually.
- Closeness to the user: Thanks to the chatbot, users can always be helped with their concerns, problems, etc.
- Streamline the purchasing process: This happens because it responds almost automatically, which translates into less attention time. Thus, a sale can be made in a few minutes.
- Improve marketing strategy planning: With the chatbot, you will be able to have valuable information regarding the most frequent questions, response time, and other data that helps you plan a marketing strategy.
What kind of tasks can be automated with a WhatsApp Business bot?
Bots can be considered as an assistant, as they allow users to automate tasks that are often repetitive. Thanks to that, they speed up many processes and reduce costs. There are different types of bots that can be crafted, and each one of them fulfills specific functions.
However, this time we will talk about the main tasks that you will be able to automate with the help of this WhatsApp Business tool:
- Support to customers and suppliers.
- Answer to user questions.
- hold dialogues complete.
- offer information customers about your products or services.
- Manage incidents that your clients can present.
Learn step by step how to create a Chatbot for WhatsApp Business from scratch like an expert
There are different ways of create a chatbotbut to be able to do it, you have to register in WhatsApp API. Once that is done, you can use any external tool like . Thanks to them, you can make the bot according to your needs.
If you want to learn how to do it, follow the procedure indicated in the following step-by-step guide on how to create a Chatbot from scratch like an expert:
With WhatsApp API
- Download WhatsApp Business API.
- Select Become a customer or solution provider.
- Add company namewebsite URL, company representative name and information.
- Wait for your application to be approved.
- Once you have been approvedyou can download apps like Chatcompose to create your own chatbot.
With Chatcompose
- Download the app beta called Whatsapp Business API.
- Complete the requested information such as your company name, website and other required information. Later, send the request to the Whatsapp team Business and awaits your approval.
- Once it has been approved, download chatcomposeopen the app and create your account.
- Enter Chatcompose and accept access permissions.
- Then from there go to General configuration and adjust the aspects related to your chatbot such as the name, initial messages, etc.
- You can customize the style of the chatbot to fit your company. Go into Configuration/ Personalization.
- Train your chatbot to answer questions that fit a particular topic. head towards Database/Answers and configure the messages that will be sent to your customers.
- Also, you can upload templates in the section of CSV import so as not to configure each question and answer individually.
- put it to the test on ChatBot/Test URL.
- Make sure that it does not have errors in its operation.
With AutoResponder for Wa
- Download the Whatsapp Auto Responder app.
- Enter the application to create automated responses.
- press on Notification settings.
- You will be asked if you want the app to have access to WhatsApp. Click on Allow.
- Then select on To accept.
- Locate the plus symbol (+) at the bottom right of the screen to add the bots you want.
- Enter the conversation rules menuwhere you will see different boxes to formulate the answers to your liking.
- Inside the window Message received, you must assign the keywords that the bot will use to detect the messages. You can choose the level of precision.
- In Reply messagewrite one or more messages, with your own individual settings.
- press on To accept.
Tips to create a good WhatsApp Chatbot that your customers feel like a real person
The next step after having your WhatsApp chat assistant, is to plan very well the type of communication that you are going to maintain with your clients.
Ideally, they feel that they are contacting a real person, because that way the conversation will be more comfortable:
say hello and welcome
Every conversation should start with the rules of courtesy, that is, greet and welcome your customers. A very good idea is create an introductory message, so that the person knows who they are communicating with. The bot, however robotic it may be, should be as friendly as possible and start off on the right foot.
Ask simple questions
The shorter and simpler the questions, the less chance of misinterpreting the messages. That’s why, the questions you are going to ask have to be direct. You can create templates or multiple versions of questions.
Use friendly language
This advice is paramount. The idea is to make people feel confident when writing in your company, so the use of friendly language it is essential. Always show interest in helping and clarifying your customers’ doubts, and you will see that the conversations will be more effective.
Use questions with options to get more information
This last suggestion is often overlooked, but it is usually quite comfortable for the user. If you want to limit the questions a person has to type in, you can create options where they just click to respond to their requests. A good idea is start with a general question and, as the user selects from the options, they are directed to much more specific ones.
List of the best external applications to create a Chatbot for your WhatsApp Business account
When creating a chatbot for your WhatsApp Business account, you will have to resort to external tools designed for it.
Previously we told you about two quite powerful ones (Chatcompose and AutoResponder), but if you want to try others, you can take a look at the following options:
gupshup.io
This is a very interesting tool, through which your company can maintain constant communication with all those who write to you. It was popularized for its functionality script bot. You will be able to establish automatic responses, customize the chat assistant, etc.
aivo.co
Using a good chatbot can make a difference and even help you improve your conversions. In this sense, Aivo.co will help you to automate communication processes thanks to the implementation of Artificial Intelligence. In addition, it is a small group of Script with which you can translate languages, be complemented withetc.
planetchatbot.com
This is another good idea if you want to improve your company’s customer service. Within its website, you will have at hand complete tutorials on how to create chatbots Focused on WhatsApp and according to your requirements. In this way, you will add value to your company.
Amazon Lex
In case you are looking for a chat that possesses the ability to contain deep learning,, this company will be an excellent idea and will fit your needs. Its benefits focus on WhatsApp, and implements different interfaces for the types of conversation that may arise. It is applied both in text and voice format.
yalochat.com
Finally, if you want to maintain a solid interaction with your customers, you will love this application. By leveraging AI, It has a deep learning system, so communication is efficient. It is even said that it is capable of automating up to 90% of the conversations.
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