The influence of social networks and instant messaging services in all aspects of life is somewhat overwhelming, so much so that the average person finds it very difficult to spend a whole day without, say, opening your WhatsApp to check your messages, even once.
This fact, in certain aspects, has facilitated the life of many sectors of the population; among them, and in a very prominent way, to the economic and business sector, and it is that you can see advertisements, promotions and links to sales pages of stores, both well-known and emerging companies, just by opening any partner networkhe.
Now that you have this information, Do you think you can use it to optimize or even create a sales funnel for your own company? Do you think you can use a tool like WhatsApp Business to boost your business? If so, congratulations, if not, continue reading and discover how.
What is a funnel or sales funnel and what is it for?
A sales funnel It is a process through which people who, in one way or another, come into contact with a publication of your company go through until they end up buying a product. This post can range from a flyer you’ve posted on the street to a paid advertisement on social media. This stage can be considered as the wide part of the funnel: the beginning of the process of attracting contacts, and it is at this stage that the objective is summed up in one word: diffusion.
The ideal application of a sales funnel in its early stages is based on displaying in as many places and as many platforms as possible the means to contact your companycall it a sales site, a Facebook page or, as is increasingly the case, a WhatsApp contact number.
Later the nutrition phase would comein which valuable content is given to the audience, to finally move to the last phase; the conversion, which is when you finally get the user to do a specific action which can be a sale, subscribe to your channel or share your content.
Now, said application of this strategy can occur both voluntarily and involuntarily. When a sales funnel is applied voluntarily, there is always a previous investigation, a market study and a segmentation in which a sector of the population is selected that is ideal for acquiring the services that your company offers.
For example, suppose your company focuses on the distribution of makeup and beauty products. the bulk of your target audience is made up of women between the ages of 16 and 42, this information collected should be used of so that your company’s advertising reaches as many people as possible within those parametersthus achieving that, of 100 people who received your advertising with the WhatsApp business contact, 50 contact you and 25 consume your product.
What are the benefits of using WhatsApp in your sales funnel?
With how ingrained it is the use of WhatsApp in the majority of the world population, using it as a method to promote and facilitate sales has become a very common practice in most companies, especially digital companies. Regardless of the common use that is given to WhatsApp, anyone who uses it will agree that he is an extremely person mediumhe.
It is not a platform through which we would like any stranger to write to us promoting products that do not interest us. But this is precisely where its usefulness lies. If your sales funnel was correctly applied and your publications were written correctly, there will be no need for you to write to anyone, your potential clients will contact you.
If your advertising reaches the right audience, The possibility is very high that one of these people who need your services will send you a message asking for themthat is where your work begins as seller. Suppose your company sells hammers, and someone contacts you. If this happens, it is because that person needs a hammer, and your duty as a seller is to convince him to buy it from you.
Here lies the utility of WhatsApp Business since, when contacted, this person already gave you a space in an aspect that he considers very personal, so trust is planted, and it makes it easier for you to make it grow until the client tells you “I buy it”. The great advantage that a contact gives you as a means of business communication is, in short, the potential to develop trust and familiarity with our potential clients.
In which area of my sales funnel should I locate the use of WhatsApp Business?
As mentioned a little above, WhatsApp is a tremendously personal means of communication and honestly nobody enjoys receiving promotional content. from a company they don’t know in their chat tray, and we also highlight the benefits of waiting for customers to come to you.
We can imagine a sales funnel just like that: a funnel in which the entry part, the widest, are the people who come into contact with your broadcast platforms, and the exit part, the narrowest, are your new customers. The Your company’s WhatsApp contact should always be on your dissemination platforms, soContinuing the funnel analogy, would be located in the middle and lower part of this.
In the area where strangers become contacts, And this is the part of the process where the human touch of an empathetic salesperson must come into action.. After being contacted by the prospect, your job as a salesperson is to convince them that your company is the best option, and make sure a sale is closed or, in case this is not the case, to have you as the first option and come back
Learn step by step how to create a sales funnel and integrate WhatsApp Business into it to get more conversions
We have talked a lot about What is a sales funnel and what does it have to do with WhatsApp?but if you are a new entrepreneur looking to create your sales model, you need to learn how to create a sales funnel for yourself applicable to your new digital company.
Go for it:
Choose an exhibition platform
Your exposure platform translates as the entrance of the funnel, the means by which you are going to spread your brand to your target audience as broadly as your reach in networks allows it. Choosing a means of dissemination can be a task a little more complex than one might imagine, since it depends to a large extent on the type of company you run and the type of content with which you want to promote yourself.
If your company focuses on the sale of a product, the ideal would be to use platforms that focus on images, so that the product you offer is highly visible, captures the interest of your potential customers and, once this is achieved, they themselves will enter your profile to contact you, and the predominant platforms in terms of image exposure are and .
If, on the other hand, your company focuses on providing a service, a landing page in Platforms like WordPress, or its humblest option Blogger, would be the ideal solution.since they allow you to provide an engaging and detailed description of your services and how you can add value to your clients, all this accompanied by the option of including the number of images that you think is prudent in order to be descriptive.
Integrate WhatsApp Business to improve customer service
That your company’s WhatsApp contact is clear and visible on your dissemination platform It is a key aspect, and once the client has succumbed to the need and contacts you, the process of, for lack of a better word, begins. “seduce” The ideal at this stage is to be empathetic and graphic, and this last attribute is achieved by using all the multimedia tools available to WhatsApp.
But you are going to need more tools and that is where the business alternative of WhatsApp with its applications section Business. The ideal option to place in the center of your sales funnel and optimize the service to your customers is WhatsApp Business Why, you ask? Due to the fact that despite the fact that in its most basic functions it does not have much difference with its regular version.
WhatsApp Business offers three options that the regular version does not have, and that make a world of difference when it comes to dealing with customers: catalogues, automated messages and quick responses. These tools are only available for WhatsApp Business and allow you to increase efficiency when dealing with your customers.
While the option of automated messages allows you to select welcome messages and absence messages, this translates into a pleasant first customer interaction with your company and saves time for them, by letting them know that you are temporarily unavailable, but that you will answer all their questions shortly. Doubts.
The quick replies option becomes more and more useful as your WhatsApp Business usage time and customer base increases. Over time, some customers will begin to ask questions of any kind: regarding the service, prices, alternative means of contact, etc.
So, as you answer these questions to your clients, WB gives you the option of taking those answers and assigning them as quick answers that will be sent automatically to new clients who have a similar question. It is the most outstanding attribute of WB and the reason why it is so well known and popular among small business owners..
It consists of creating a section with a small photo gallery and the description of your products or services. It is basically a summary of what you can offer your potential clients, presented in a colorful, descriptive and accessible wayplus it’s as easy to spread as it is to hit the share catalog button and send it to your target customers.
Integrate WB to capture leads
First thing’s first What is a lead? A lead is a potential client of which you will always want to have a large number, and keep them organized in a database. Of the information that you require from the leads, it is mainly focused on their WhatsApp contact number or their email. Now the proper way to use WhatsApp Business to capture leads It is segmented into a few aspects.
The first is the creation of advertisements. On pages like Facebook where you must pay to access the ad options, you can create a post offering your product or service and attaching the WhatsApp link with a personalized message, so that users who see the ad have the option of directly accessing your business WhatsApp.
The other option, one that doesn’t cost you money, is open social networks of your company (Facebook, Instagram, Landing Page in WordPress, etc.) and make regular posts that include a link to your WhatsApp. Unlike post ads, these have a lower reach, but if you’ve built a base of…
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