Is social network It is considered one of the most important and popular of all, this is how it has a large number of registered users on your platform. it offers constantly updates with the purpose that all your members can enjoy completely new tools. This is how you can currently find what is Facebook TV.
Is new section of the social network has been launched on the market with the aim of reaching compete directly with other platforms such as YouTube and Netflix, although it is important to mention that he still has a long way to go to be able to level of these web portals.
so far this new section of Facebook It is limited to being the meeting point between all the videos that are uploaded to said platform. However, so that you can understand all this a little more, here we are going to teach you what this new tool means and how you can start to get the most out of it, for this, follow everything that we will teach you in the post in detail.
What is Facebook TV and what is this function of the largest social network for?
Facebook has added a new update to your platform called Facebook Watch. This new platform of the social network It is responsible for storing all the content that be produced by the networkas well as all the people who are associated with the platform, with the aim that they can discover content from new creators. Therefore, this new section of the portal takes care of collect all videos that are Produced exclusively by Facebook.
In this way, it takes care of offer content of all kindseither from entertainment, history, sports, among many other topics. There you will have the opportunity to Get pre-recorded videos and live streams. In order to make use of this new tool of the web portal, all you have to do is access tab and click on the play button that appears on the top row of the screen.
Furthermore, each of platform members have the opportunity to customize content sources. When this is done the user will have the opportunity to see the pages and users you followas well as the possibility to see that other accounts have these services and that you can add to your list. In addition, each user will be able to get content that has been filtering through your profile data, that is, it will mostly get videos of topics that are of interest to you.
However, in the event that you do not get a reproduction like the one you are looking forcan you do use of the video search engineif you press the search bar you are going to realize that here you have the possibility to get only the videos that interest you. Finally, in each of the videos that you see you will see that at the bottom appears a series of videos through which you can navigate.
What do I need to be able to upload videos and monetize them on Facebook TV?
In order to make use of this Facebook section You just have to enter the icon on the screen that appears with the play buttonlocated in the part top right of your screen. He himself is together to the button contacts, search and your profile page.
When you have entered there it will appear section pagethere you can see a list with the channels you follow and a wide variety of featured videos that are available to you. As already mentioned, all these videos that appear there have been selected Facebook previously taking into account count your tastes. You can too see the video search engine on top.
You can also access this tab from your Android, iOS mobile device. You can also enter from the option “Plus”, as well as from a console Xbox or Smart TV device. Here the user will have the opportunity to find new experiences with each reproduction. In addition, you will be able to upload content from any of these devices. In addition, it should be mentioned that this social network lets share your link of video in others platforms like YouTube.
But upload it directly to Facebook you will find it a lot most beneficial for your marketing strategy. This is because this platform tends to reward what is original content in order to prevent you from uploading it on other web pages. This means that if you upload a video directly to Facebook this will surely reach more users than it post on YouTube or another website.
Finally, it should be mentioned that each time a video to facebook this one appears automatically on the wallso the chances that the users access it are older. The user will prefer to continue watching the playback than to be seeing a static image there.
Facebook TV vs YouTube Where do you earn more money uploading videos?
It is not a secret to anyone that the YouTube platform is the number one choice world level at the moment of wanting watch videos onlinethat’s how it is currently has millions of users and expanding groups of creators. Nevertheless, Facebook has launched officially and internationally what is its new section called Facebook Watch. This new platform of the social network It’s over a year since it was Officially released in the United Stateswhich was for exclusive use.
But the same can be found in other countries as in Spain and Mexico. This is how this new social network tool has begun to threaten the youtube stabilitysince it intends to carry streaming to a new level.
Since the launch of this new facebook section it has been known that more and more users are spend clips on said portalso it is expected that for In 2021, this site will be among the first places. It is also important to mention that what will determine which of the two sites is better will be money.
In the case of Facebook awards $264 for every million views received, This means that the videos monetized in the social network offers managed around 15 euro cents per displayed ad, even if it reaches the 20 seconds of playback. While in the case of YouTube being able to monetize is much easierthe creator in this case reaches the dollar per adfigure that can increase depending on the visits.
Taking all this into account, here we leave you four fundamental aspects to determine which of the two platforms is better:
total viewers
If the viewers of each website are taken into account, it should be mentioned that at this point youtube is bettersince it has a better audience and number of visits, as well as the number of channels and videos stored is much higher.
Also, this streaming platform has billion users so the visits to your portal multiply at every moment. Despite this, it should be mentioned that Facebook is currently following YT’s footsteps very closely, so a pitched battle between both web platforms is expected.
play time
It is important to highlight that in There are two types of viewers in the world.those who they view the reproductions only for a few seconds and move on to another, or those who actually see the content in its entirety. This means that the objective of these websites is to retain users, and in this YouTube rules.
In the case of the FB social network, the videos there are very successful when they do not exceed 40 secondsMeanwhile in YouTube this number can reach 3 minutes. In the case of Facebook with only 3 seconds of playback can be counted as a viewed clipswhile the views on this other platform is calculated by the percentage of reproduction.
The potential to get conversions
Being able to say which of the two websites is the most convenient is not easy, since both web portals have their advantages. Youtube is the referent when helping consumers to make their purchasing decisionsjust like him Google preferential positioning and the tendency of people to use said platform. All these are aspects that play in favor of this industry.
In the case of Facebook, this site does not rely primarily on video for get Transactions, something that plays in its favor, since it in turn offers links and ads that help to increase all this income.
shared content
At this point both sites are very similar, in the case of Youtube a reproduction requires a previous search, this means that the person must have the intention of viewing said content. While in the case of Facebook playback is automatic Y viewing of the content were not necessarily initiated by the person.
It should also be mentioned that segmentation is very helpful for all the content offered on Facebook, since it directly transmits to the users the content that they want to see. In the case of Youtube, has the Youtubers, who have become the stars of the 21st century and have achieved attract a large number of young audiences to the website. Therefore, it attracts more and more people willing to use this platform.
Facebook TV for companies How to use this function to boost your brand?
Without a doubt, this new function of the social network It will help you strengthen your brand and make it reach much more users. It’s like everyone your videos uploaded to this new section will reach your followers directly, which will make it easier for them to your customers have access to all your latest content.
At this point it doesn’t matter what the category of your companyall people close to your brand will be able to see and discover each of your publicationsas well as being able to react to them. In addition, it is important to mention that each of the users will be able to enjoy views that are directly related to the topics that interest you
In the same way, power uploading content to this new section of Facebook will help you create a much closer bond with each of your customers, which will allow you to enhance your brand. Therefore, you can use this new functionality of Facebook to start share videos of your products or services in order to attract new customers, as well as offer a much more attractive and reliable image.
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