Internet advertising has been the main alternative to conventional advertising that we all hate on TV for years. This happens because it has obvious advantages, among which stand out above the others its low cost and enormous range.
Google Ads is undoubtedly the largest advertising company on the Internet at the moment, since it offers a huge number of tools to its users so that they can grow their business thanks to their ads. Not forgetting that it also gives them full control over their campaigns..
That is why if you are here, it is because you want to learn more about this way of advertising online. In this article we are going to teach you how to create a Google ad campaign that takes your business to the next level thanks to our advice.
What is Google Ads and what is this digital advertising service for?
Google Ads is an Internet advertising service that allows you to create, customize, and organize your own ads and campaigns. To have access to this you must create a Google account and go to the Adwords toolwhere you will find a whole new world for you to advertise on the Internet.
When you use Google Ads, you can advertise on the web portals with the largest audience on the Internet, as well as in the search results of the largest search engine on the web. That without forgetting that you will be able to direct your campaign perfectly and create your own strategies.
The cost of this platform basically depends on the reach you want your ads to have, Being able to start with a budget of less than €10 what more can you ask of life? If advertising is what your business needs to grow, then don’t miss the opportunity that Google ads give you to do so.
What are the advantages of digital advertising Google Ads instead of conventional?
As we have mentioned to you before, Internet advertising far exceeds the conventional media advertising that we all know so far. It’s no wonder the potential of the Internet is much greater than that of radio, television and the written press. In fact, for several years now, people have spent much more time browsing the web than watching TV.
So, by starting an advertising campaign for your business, you are taking advantage of a large number of advantages and benefits that you can only get by advertising on the Internet.
To make it clearer than ever, we present the main advantages of the method:
adjustable budget
When you go to a business and ask people if they are interested in advertising it, the excuse they always give for not doing it is the high cost of it. Seeing the prices that are handled on TV or radio by an advertisement, It is normal for people to have the idea that a budget of hundreds or thousands of euros is necessary to advertise..
Google Ads sent that idea to the depths of the Challenger Deepin the Mariana Trench, when did you decide that the advertiser could set his budget based on the reach he wanted for his campaign. That is, depending on the number of people you want to reach, your ads will be more or less cheap, being able to create campaigns with a reach of 10,000 people for just over €10.
100% customizable campaign
Another advantage of advertising with Google Ads is that you have full control over your ad campaigns, and can tailor them based on your overall marketing strategy. This means that you can decide absolutely everything about your ads, from the number of people you want to see itto the country in which they will be seen and for how long they will be available, without forgetting their design.
Results statistics
When you pay for an advertisement on television, these they charge you for the times that it will be shown on the screen, but they do not offer you metrics how many people have seen it and, more importantly, who have actually interacted with it. You will never really know if your campaign has been successful or not beyond an increase in your sales. With Google Ads this is not the case.
On the Google Ads platform you have access to all the statistics of your adsbeing able to know things like how many people have seen it, how many have clicked on it and how many actually ended up with a conversion that generates profit for your business.
Greater reach
As we told you at the beginning, Currently, people spend more time on their mobiles checking their favorite website or their social networks.. So it is already well known that advertising on the Internet will give you a much greater reach.
In addition, this reach is not only limited to the number of people who see your ads, but to the place where they are from, since you can set the region or country where you want the ads to be displayed.
target segmentation
Another problem with advertising in conventional media is that they do not guarantee that your ad will be seen by people who are genuinely interested in your product or services.
During the transmission of a program thousands of people may be tuning in, but not all of them will be interested in your running shoe store, or your server management service. No, at that time there will be people with all kinds of interests.
With Google Ads you can solve this problem and indicate that you only want your ads to be viewed by people who are really interested in what you are advertising to them. This raises the efficiency of digital advertising to levels well above those of traditional advertising.
Types of Google Ads ads: What strategies can I apply on the platform formerly known as Google Ads?
Now that you know exactly what Google Ads is and what are the main advantages of using it to grow your business, it’s time for you to find out in depth what you can do with this tool. The first thing you should know is the different types of ads that you can create on it..
Of text
The most basic and cheapest of all are text ads, which are displayed in Google search results and in the interfaces of certain web portals. With them you can create a call to action only text, without being able to include images, having to use your copywriting skills to the maximum for you to be successful.
Of pictures
These are static or dynamic images that appear within the portals that are part of the Google Ads network. They are much more striking, and also slightly more expensive, but their effectiveness is quite high, being one of the ones that generate the most clicks within the platform. You can use both JPGE files, as well as animated images or .GIF, so that the ad is much more interactive.
Responsive
Responsive ads are those that adapt to the dimensions of any digital device, be it mobile, tablet or laptop. These usually combine images with text, although their display will depend on the computer from which it is viewed. If we are viewing it from a small screen, it will only be text, while if we have something largerthe text will be displayed with your companion image.
for applications
This is a new type of ads that is specially developed to get a mobile app downloaded more. It has its advantages since they are quite effectivebut these will only be compatible on devices where the application in question can be installed, so that on computers they cannot be seen.
Of video
These are ads from the Google Display network that are displayed on the web portals associated with the ad network, as well as on platforms such as YouTube. They can be as long as you want, but keep in mind that this will increase the cost of an ad which in itself is one of the most expensive in the entire Google Ads platform.
for products
If you have an ecommerce store and you want to advertise the products you have in it, this is the type of ad to do it. It allows you to add a description and photo of your product, accompanied by eye-catching text to entice people to buy it. Also, It has the advantage that it will be shown to people who regularly search for and buy similar or equal products to the one you sell..
This type of ads has a second modality that allows you to add a more precise description of your product, which has a higher cost but is considerably more effective.
for calls
Finally, there are these text ads in which you can add a phone number and a call to action for people to call this for more information about a product or service.
Types of campaigns in Google Ads How can I combine the different types of ads?
An in-platform campaign is a complex strategy where you can combine different types of ads to achieve a goal faster. Google is aware of this, which is why it offers you a wide variety of plans for its advertisers..
Search Network Campaigns
The search network is none other than ads that appear only in the search results of the Google.com SERP when someone makes a query on the platform. Campaigns on this type of network can be standard, which only allow you to run text adsor Full Featured, which allows you to create all types of ads except call and video.
Display network campaigns
The Display network is that made up of all the websites that monetize their content by advertising to Google customers, they are all those pages in which you have seen a Google Ads ad. This network has a much greater reach than the previous one, so its campaigns are also more expensive.
In this network you have much more creative margin than in the previous one, because you can pay for campaigns with practically all the existing types of ads, except those for applications. The plans of this type of campaigns allow you to create text ads, products for shopping and also videoalthough the latter with certain limitations.
Video network campaigns
There are also campaigns on the video network, which are all those that we can view from the YouTube platform, which was acquired a few years ago by Google. This is the most expensive network of all, although you can also start campaigns from €10 on it.
Google Shopping
Google Shopping campaigns allow you to create a complete strategy to sell your products or services more efficiently. You will have access to a large number of ad types to grow your business of sales in a huge way.
universal applications
Finally, there are campaigns aimed at promoting applications of all kinds, so that you get the downloads you want for your digital projects, spending just what is necessary without paying for traditional advertising. These campaigns allow you to advertise on platforms like Google Playall media networks, as well as within…
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