When you finish reading this post, where We will explain everything about the Google Images function of the search engineyou will realize that you have been missing something really useful to achieve many purposes.
That’s right, because it’s not just about spending time looking at images of different types on your device, but also the function is there to help you in your work in different ways.
Throughout the content, which we hope will be to your liking, You are going to know what Google Images is about, how it works, what it is for and our advice so that learn to use it in the best way.
What is Google Images and what is this online search engine for?
We are talking about the functionality offered by the Google search engine to find all kinds of images, such as photographs, infographics, drawings and other visual elements. We will see the search results returned in a similar way as when we search for something on different websites.
For a faster and more comfortable viewing, Google Images shows us a mosaic of them, with information that allows us to know the website where they were originally published. It is important to know that Google images only supports images in six specific formats, which are JPEG, GIF, , , PNG and WebP.
Accessing Google Images services is extremely easy, and can be done in the following ways:
- Writing directly google.images.es in the search bar of Google.
- selecting “images” in the options displayed above the results when you do an ordinary search for web pages.
Among other things, Google images It helps you search segmented as you needbeing able to do it selectively by color, size, date of publication, rights of use and even type of image according to its format.
How is Google Images different from Google Photos?
If you are still not clear, from here we tell you that you should not confuse the Google Images service with the application which is what we use to store our photos and videos of a personal naturewhich we can share with others privately.
Google images It has been designed for somewhat different purposes, since in its case we can take advantage of images of various types for an endless number of activities; being able to publish ours as well, that will be included in Google search results. But be careful, for that to be possible the images must be added to a websiteaccompanied by a description of it, since otherwise it will be impossible for these images to be indexed in search results.
How does SEO work in the Google image search engine?
As it happens with the texts that you have surely already published at some time, the on Google Images relies on different parameters so that yours gain visibilitywhich is the same as saying that they appear in the first search results.
To make such a thing possible, the Google Images algorithm will be taking into account aspects such as the originality and quality of the visual elements that are published using the functionality, which must be oriented to facilitate and make its consumption more user-friendly. All of this will be translating into the generation of more traffic towards the site or blog from where each of the published images originates.
Something to be thankful for has to do with the fact that, unlike text search results, users get up to 40 image suggestions when they use the image search engine, against only 10 in the case of textual content. In this way, it will be much easier for you to position your publications in the first results, since in this case the users they will not have to go through many pages to find your work.
You should also take note that, on many occasions, the images with which you accompany your textual works could be included in common search results. All of this is especially useful, especially if in your case you are dedicated to publishing tutorials or content on in-depth topics, for which the images help to facilitate the understanding of the subject by those who visit you.
Tips to get the most out of Google Images
As you can see, make use of the function Google imagesbrings with it a whole accumulation of advantages that should not be wasted. But to maintain them, it will always be necessary to be careful to follow some guidelines.
The following tips will help you in your first steps using your photos, drawings and other visual elements through this excellent tool put at your fingertips by Google:
Make your website multiplatform
Every time we set out to develop any The first thing we have to do is make sure we reach a larger number of users. In this sense, from the moment you decide to make use of Google images For the marketing of your brand, you must bear in mind that the number of users who make use of the platform using mobile devices is greater than those who do it by means of computers.
So the best thing is that you design your website always trying to make it compatible with devices of different characteristicsThis is in terms of size and other aspects of said devices.
That there is coherence between image and text
This has a lot to do with improve user experience. This makes it necessary that when choosing an image to accompany a text, you must make sure that in addition to being striking, it is consistent with the content.
In addition to that, always try to make sure that each of your images has original properties, since the Google Images search engine gives preponderance to the material that has that attribute. A good way to achieve this purpose is to go to the different banks of images for free use that are at hand on the Internet, to which You can make modifications to your liking and convenience.
Optimize the name of each file
The titles of the images help the user to find more quickly visual information of each web, being in fact one of the most interesting features of Google images. That being the case, it is recommended that you spend some time optimizing the names of your visual files.
You achieve this by using names that be both short and descriptive, avoiding using characters that could be confusing for the search engine. A good trick is to name each image with words related to your texts that you want to position, avoiding always name the images that you are going to publish within the same text.
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