Worldwide, is qualified as one of the largest and most important companies that exist. Since, for being the more used, It consists of one of the most basic aspects when talking about the Internet. Well, it refers to a business focused on the different technologies that interact in said environment.
However, beyond being the most relevant online search engine of all time, it also stands out for being a service that offers many features to Internet users with the aim of optimizing your user experience to the highest possible level. One of those features is known as “” which is defined as an ideal section for find photographs and any visual elements.
For its part, it stands out for being a section that returns searches effectively plus, allows you to segment the results by size, color, usage rights, image type, and publication date. But beyond that, currently In this functionality, organic images are evident that have attracted the attention of various people.. Therefore, here we will explain what they are about.
What are organic results in Google Images?
In general terms, the organic results in Google are defined as search results that show up in search engines naturally. This means that, under no payment, are influenced on the platform by an advertising element. Consequently, the organic results present in Google images refer to all those photos, infographics and visual elements that have achieved positioning natively.
For this reason, they are not based on paid advertisements and encompass a set of techniques through which It is expected that a web page will increase its positioning in Google, without spending money on advertising campaigns. Thus, by default, these organic results are classified based on its relevance to the search term in the individual algorithm of the search engines.
Taking into account that its main objective is to reach the top positions of the results of Google Images through keywords or with an image (for reverse search) without using advertising systems. Now, since the organic results come from all those websites that provide those images, its natural positioning offers greater growth to these platforms because they will also be found through this section.
In addition to appearing in the usual results. Likewise, increases the chances of appearing in the top positions of text searchesmanage to generate much more traffic to your website and optimize the content consumption experience by your potential audience.
Since when does advertising exist in Google image results?
Just as there are organic images on this platform of Google or, the organic results; also advertisements are evident among the results of Google images. Which, some time ago, was only typical of the text results provided by this famous search engine.
Consequently, there are many Internet users who ask How long has advertising existed in the results of Google Images?. Therefore, in this section of the post, we highlight that, since the end of 2016 advertisements were introduced or inventory ads (PLA) within the image search of Google.
Being this, a proposal that, although for many advertisers it was extremely useful; was criticized by many users. Because, it is a fact that it would provide the drop in organic traffic because with the entry of image ads, the search results in Google Images they would present only a total of 41% organic positioningcompared to 66% previously provided.
In this sense, it is worth noting that, today, it can be affirmed that advertising in Google image results is much more relevant than natural results. Considering that, by having extra information that may be attractive to Internet users, automatically, more clicks will subtract from organic results.
However, it is also considered a point in favor for the user experience. Since, in general, people who enter the image search engine are not looking for websites to visit, but prefer visualize images of products that can be compared for your future purchase, for instance. Reason why, it is a tool that has made a difference in the world of ecommerce, in a powerful way.
How are organic images different from ads?
While it is true, organic search results They are not paid ads. Which, basically, are elements that differ by the technique they use to be able to exhibit themselves in the top positions of the platform. Whereas, while organic images don’t have to pay anything to appear there, sponsorship blocks they have to pay a certain amount of money to Google to show up where they want.
Therefore, non-organic search results do not require any effort to be among the first places in the results. Instead, the organic results available in Google Images reveal a remarkable effort, perseverance and work on the part of the managers of the website in question to achieve it. For his part, time is another distinguishing factor between organic images and ads.
In view of the fact that while the advertising results they only need a minimum amount of time to appear thereorganic search results can take a long time to appear on Googleeven several months. In addition to this, since paid ads do not need to make any effort to appear on Google Images, they do not have to depend on the different factors that affect natural positioningdefault.
Taking into account that, on the other hand, the success of organic images will be determined by the following elements that influence their visibility:
- link structures internal and external.
- Participation in the main social networks (Facebook, Twitter, Pinterest, etc.).
- SEO positioning of the website through which they have been shared.
- The quality and structure of the content on which they are based.
- Various technical factors (loading time, quality, among others).
For all this, achieving optimization SEO to improve the positioning in organic searches of Google Images, Nowadays, it is considered an extremely complicated task. Well, apart from the increase in competition in the online environment, the introduction of paid advertisements in this Google has also downplayed the success of organic results from visuals..
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