the snippet is one of the most important parts when we want . There are several elements that you must optimize before you can obtain wonderful results in .
If you still don’t fully understand the importance of the snippet in the search results of then we recommend you read completely this articlebecause we will show you all the information related to this topic.
The optimization is essential to improve SEO, explanation that you will find throughout this article. We will show you the step by step and the recommendations that you must follow so that the Snippet of your tickets are properly optimized.
What is the Snippet of a Google search result and what is it for?
When we do a search on Google, and we see in the result a list of options that are identified with titles and description, we can call it Snippets. These are completely essential for SEO.
Good Snippets can be the motivator for the increase in clicks received in organic searches, so it is not only important for SEO, but also for attract people or audience to the web. These Snippets can contain the keywords that drive a better positioning in the Google indexes.
The trick is to integrate words that impact, and that it is related to the topic, with a CTA sufficient to attract an audience, but without exaggeration. It is these cuts, which summarize in a few characters, the client or , what you’ll find on our site, and why you can’t find it elsewhere. At this point it plays an important role, since, if we depend on organic searches, we must make good use of it.
Parts of the Snippet How is this element of the SERPs made up?
if you use and you use Yoast Seo, as a plugin to improve your SEO, you will be able to identify faster the parts of the Snippet.
If you still do not understand very well what these elements consist of, we will show them to you below:
Title
In any part of the world the appropriate title is essential to attract attention and identify best what we offer. These titles must contain between 55 to 70 characters, summarizing the theme of the content of the page or blog post. When Google launches its bots to index websites, the first thing it uses to order in its index is the title that we have determined.
slug
a slug, is the identifier of a URL, which is located after the domain name, divided with a slash (/). The function of this is to specify the content of our blog entry, since it is not the main page. These must be written precisely, so that the user can easily remember it. On the other hand, a large percentage also influences the search engine, since it is inserted into codes, ready for Google spiders interpret them.
meta description
Also known as short descriptions, whose purpose is to summarize the content that will be displayed on our pages. They do not always have to be visible, because it depends on Google. The most important thing is that the meta descriptions, are fully visible to bots Google, and use the words and phrases to locate us in their search results. The presence of this can help improve the SEO of our page by 99%.
Learn step by step how to optimize the Snippet of your posts for Google
If you wish learn how to optimize the snippet of your postsyou are in the perfect place to learn it properly.
Next, we will show you everything you must do so that your blog posts have a good position in the Google index, and you can get all the traffic you want:
optimize title
As we mentioned before, this is the most important element when establishing a Snippet, since it has greater relevance and visibility both for the audience and for Google. In the optimization process we must take several points into account, and among them and most importantly, is the number of characters to display in the search engine, since if we exceed the established limit, we will have a complement of ellipses instead of the title.
The number of characters for an SEO title must be 58 maximum, thus ensuring that no part of it will be clipped. Although, in the latest tests, it has been discovered that now Google’s algorithm counts the letters M and W as two or three charactersso we must be pay attention when we write titles that contain them.
Optimize Slug
If your page or blog is based on administration systems such as WordPress, Typo3, or Djangoyou probably should change your url settings. Normally our servers have configured to establish URLs of the type www./?p=8679. However, the Slug is not specific at all, and neither the audience nor the search engine will be able to understand how to position ourselves better.
For this reason we must configure our equipment and identify the URLs according to the theme of our entries. Our entries must have a correct configuration for slugs. However, it is true that the work does not stop there, since the URLs would be established with the title given to the entry, and on many occasions this It’s not the best option.
The important thing about a Slug is that it contains the right keywords, at this point the articles and connectors do not become important, so we must work our Slugs in the following way:
- www./crear-cuenta-correo-gmail/
We must modify it in such a way that it is shorter, the better the reading for the bot, we will have advantages compared to other sites:
- www./mail-gmail/
Typing only the keywords, we will have greater visibility. It is necessary to avoid establishing long and complicated URLs at all costs, not only because it discriminates against us in the results, but also because it is more difficult for our users to memorize our site, because believe it or not, there are still users like this, and they do not we must lose them.
Optimize Meta Description
To optimize our “Metadescription” we must make a complete summary and broad of what we are going to show.
Our meta description must be composed of a formula so that it is correctly optimized:
- Attention: Since bold cannot be added, they must be replaced with words or phrases in capital letters so that they can stand out and attract the attention that we are looking for.
- Interest: The use of the ellipsis is really important in this element, because it causes intrigue in what we want to show. It is recommended to include it when we are going to mention relevant but not complete information.
- Desire: Desire refers to showing the words that we know our users will click just by reading them.
- Action: Finally, the famous CTA (Call to Action), we must always include words that tempt the reader to access the page.
We cannot bypass the character limit, so we must not exceed 156 characters. If our intention is not to cut the information we show, never exceed the limit because we will have some magnificent ellipses at the end. Also, the use of keywords with their proper synonyms is recommendedso that it can appear in the different searches. Complying with all these steps you will surely get an impressive SEO!
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