Knowing will help you get the most out of it to this powerful streaming video tool offered by today’s most important social network.
For this reason we have prepared this article, in which you will be able to find not only the explanation of what this tool is for, but also what are the features and functions it has.
In addition, we will explain to you in an easy and fast way all the uses you can give to FB Live. Finally, we will teach you how to take the first steps in Live and become a true expert in live broadcasts. let’s get started
What is Facebook Live and what is this Facebook tool for?
Facebook Live is a publishing tool that has integrated FB in the year 2010. Its goal is that users can stream live video or audio in high quality and in the simplest way possible. Unlike other platforms, Facebook Live is completely free and transmissions can be made from the mobile, tablet, laptop or computer.
In addition, they can be uploaded to groups, profiles or It is even valid to promote or schedule them. Therefore, it also allows content creators to earn money through the inclusion of advertisements. To start using this function you just have to activate the Live button on your profile or page, which is not difficult, but it has some secrets that you should be aware of.
What are the features and functions of Facebook Live? What can be done from it?
Streaming starts when you press the button “Live”, this will make your followers receive a notification indicating that you have started a new live content. Once the broadcast starts, viewers can comment from an open chat which is enabled for all users, although you can also customize this option. In addition to being able to chat with you and other stream visitors, users can also post reactions like “I like it”, “Emoji” either “I’m lovin ‘it”.
From this arises one of the most outstanding features of FB Live. The interactions in the Live are much more than in other publications of the same or another social network, which makes Facebook Live a very accepted and efficient tool at the same time. This is because you can share screen, make private chats and monetize your content.
But this is not all, the Zuckerberg network has arranged that various platforms can be added to help streams. One of them is Live Producer, which increases the improvements you can make to your emissions. For example, you will be able to pair encoding software, adjust resolution and audio, schedule content, and so on. To enter this panel you need to be on a computer or laptop.
You also have creatorstudio, a tool developed by FB to manage pages. From here you can view metrics, messages, manage content, and post Lives, all in one place. It can be accessed from the browser through the URL https://business.facebook.com/creatorstudio/home or by installing the app on the smartphone. Facebook Live is a very useful resource for gamers and anyone who wants to grow their page.
Since it is possible that live broadcasts could be launched with high quality resolution, but if you prefer you can choose the 720p that is established by default. However, for the Facebook Gaming or Level Up partners it is possible to output up to FHD, 4K and more. You can link the console, make simultaneous transmissions or take out your mobile and start recording tournaments or online games of video games.
Uses and application of FB Live What can we use this streaming tool for?
The uses of streams on FB are very varied and they must be oriented to your main social media strategy. Through a live broadcast on Facebook you will be able to do interviews, do tutorials, show an event and give talks on topics related to your channel. Also, you can show your product, expose an inauguration of a new point of sale, teach an experiment and even teach online. Yes, there is room for any kind of streamer, whether you are a chef, adventurer, personal motivator, fitness, designer or gamer.
In fact, for gamers there is an extra platform called Facebook Gaming. These have exclusive. For example, can receive stars, place ads and encourage sponsorshipsamong other things. The Lives can be adapted very well to any need that is focused on the growth of a . Everything is in adding value to the followers so that growth increases.
Learn how to take your first steps on Facebook Live to get the most out of this tool
The first thing you need to do to use FB Live is check the upload speed of your internet connectionsince the minimum bandwidth is at least 5Mbps upload. This will allow you to maintain a stable and quality transmission, but if you have 3 or 2 Mbps you should know that in these conditions you will have to minimize the quality to prevent the flight of spectators.
If you want to take your stream to the maximum level of quality, you must configure, from a computer or laptop, some backup streaming software. These they are very usefulespecially for video games, the most common are obs studio (free) and XSplit (paid), both for PC. While streamlabs You can download it and use it from your computer, smartphone and tablet.
Remember that you can still broadcast from your mobile phone or tablet with your camera, in which case you are you the one who decides whether to use the stream programs or not. In any case, in the following paragraphs you will see how to do the complete procedure, with included encoding software.
Pay attention to the step by step you must do to get the most out of Facebook Live and become an expert in live broadcasts:
Login to Facebook
From the browser of your computer or laptop head over to facebook.com and login.
Then continue like this:
- Choose the place where you would like to publish the live broadcast, In your biography in one of your pagesonce you have chosen the section you will have to enter it.
Open the Producer tool
What you will have to do now is use the platform that will help you with editing and customization of the transmission.
To do this, you will have to do these steps:
- Click on the button located at the top of the screen, “Live video”. This will cause the tool to open automatically. Producer, if you are about to stream from your PC.
- Now you will have to choose if you will use the webcam, a stream key or the paired encoder.
- In this case select “Use stream key” in the left section of Live Producer. You will get a key that you will need to copy and use in the next steps.
Access the video editor
In this case we will use as an example obs studiowhich you can download entering with the link https://obsproject.com/es/download to your trusted browser.
Once you have logged in, continue like this:
- When you have opened another tab on the computer with the OBS Studio program you will have to create a new scene.
- In section “Window and Audio” you can enter to customize web cameras, external microphones among others.
- use the tab “Settings” when you need modify resolution, fps, video bitrate and else.
Connect with FB Live
What you will have to do now is synchronize Facebook Live with video editor.
For this you will need to use the key that you obtained before, the process that you will have to do is the following:
- When you’re in the option “Settings”, go to “Issue” and click on “Service”. This will allow you to choose from the dropdown options the tool “Facebook Live”.
- In the countryside “stream key” Paste the key you got on FB when you created the event.
- Choose the “Apply” button located in the lower left corner.
- Being in the main window of OBS click on “Start transmission”.
- Then head over to Facebook and go to the Live Producer panel to preview the video.
- Once connected select the tool “Stream” in the Producer panel to start streaming.
Do you want to do it from your mobile? then alone open your fb app and click on “live video”, which you can find in the publications menu at the beginning. From here you will have access to start the broadcast with your own camera. adjust the public, the labels and even in the option “Start with a friend”. Lastly, click “Start” Y clever!.
Perform a live audio stream
In case you want to transmit only one audio, you must do this step by step:
- Open your FB app or log in from the browser, if you are on your PC.
- locate yourself in your profile, on a page or in a group.
- Click on the option “Live” and touch the 3 points above, in the left corner.
- A menu will open at the bottom where you must select “Audio live”.
- choose a photo that will be used in the background during the broadcast.
- Now you are ready to click on “Start live audio.”
Broadcast your broadcasts
Within Facebook on PC click on the tool “Live” from your Fan Page or profile.
Then continue with this guide:
- when you press “Live” it will open automatically Live Producer.
- Now click “Schedule Live Broadcast”.
- Choose the time, date, title, description and privacy from the stream.
- Click on “Following”. This section is where you will place the photo that will be announced in the publication.
- when programming your event will appear at the beginning of your contacts and on your Fan Page.
- Also, your contacts will receive a notification when you are broadcasting.
Another way to broadcasting your content in real time before the broadcast is to publish an image with the stream schedule. In addition, you can make a direct invitation to your fans and contacts. Counting down on your blog or Fan Page also helps.
Another good idea is to promote your live through ads that must be real-time videos uploaded to a page. To do this, you will have to find your scheduled video and select the option “Promote Post”. Choose the public, the budget and other aspects. Done this, end with “Promote Post” again.
List of the best FB Live tricks to get the most out of this Facebook feature
If you want Become a real pro on Facebook Live broadcastsWe recommend that you continue reading. We will show you the best tricks of this powerful FB tool so that you can get the most out of it.
Let’s start:
ask for stars
For the content creators, Facebook created the star activation feature. Which consists of users who watch the live stream donate all the stars they want to the owner of the broadcast, as a sign of gratitude. Each star equals €0.01.
Of course, to activate them you have to be a managed member and…
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