If you are a fan of social networks You have probably already heard about Instagram, and it is that it has become one of the most successful platforms worldwide and which is one of the main trends together with . In this way, both platforms have become the most growth they have had in recent years.
instagram It is not only a social network, but it also has a mobile app available for both Android and iOS devices. In addition, it constantly offers updates on your platform which enables add new functions to improve the use of users.
It should also be mentioned that this mobile app has become one of the main digital strategy tools for any , so its use is essential to most people. Taking all this into account, here we are going to teach you a little more about what it is instagramWhat is it for and how does it work? To do this, follow in detail everything that we will teach you below.
What is Instagram and what is this social network for?
This social network is mainly focused on what it is uploading and editing imagesthat is to say, that each one of the users can upload only media content to . Currently the members of this platform can upload what are images, videos and in their profiles.
In the same way, it has a great number of tools that will allow them give a professional touch to each of your publications. This is how they will have photographic filters, retouching and other essential elements for the edition of multimedia content.
All material uploaded to the profile will be shared with all his followersthis works just like it does with Facebook, Twitter, Tumblr, among others. You also have the opportunity to have a public account or according to the requirements of the person. All this has led her to become one of the most visual and fun social networks, for what is used by millions of users worldwide.
Especially for a lot of public figures What athletes, film and soap opera actors, singers and especially today it is used by a large number of companies and brands for the financial field. Finally, it should be mentioned that all this has created a very loyal community, where its main use is carried out by the mobile applicationwhich is one of the most currently downloaded. Regarded as a fun, entertaining social network and above all that causes addiction among users.
Instagram Story Who created it and how did it become property of Facebook?
This mobile application has become a favorite all over the world, it was first developed in San Francisco and was created by Mike Krieger and Kevin Systrom, and launched in October 2010.. Both characters had planned power gather all your knowledge to create a mobile photography project, starting what would be Instagram social network. However, what many did not know is that Kevin Systrom I think a few months before the prototype of the appwhich was originally called “Burbon”.
After its launch in 2010 This project grew like wildfire, so much so that they joined jessica zollmann What community evangelist and Josh Riedel What community managerThis in the year 2011. At the beginning of that same year the app suffered an update where they helped users to be able discover new photos from other users that they shared with themes similar to theirs. That is, at that moment the hashtags are added.
in the middle of In 2012, Instagram released its version for Android devices, taking into account that in In 2010 it was only available on the App Store. All this would help the growth of the application was much greater and faster. That was how just during its launch it managed to get more than one million downloads in the first 24 hours. During that same year, specifically the April 9, the Instagram company was acquired by Facebook.
who bought this mobile application for a total of one billion dollars, so the path of this platform began to change. By December of that same year they arrive the first modifications in the privacy policies and conditions. In this way they let users know that Instagram owns all the images that are published on it, so they have everything the right to sell users’ photos without their prior authorization.
As expected, this news It was not very liked by its userswhat I carry that the social network lost a large number of members of its community. For the year 2013 they add what are the labels and marks in the publicationsan update that It was very well received by the members of the app. And it was like that year after year this platform added new updates and new functions, in this way they were adding the Directwhich allows sending direct and private messages.
For the year 2015 users could make use of an option that would allow them add advertising from the Facebook platformThis caused millions of brands to start making ads through it. For the year 2016 Instagram offers a total change in its designturning it into a much more attractive and colorful application.
then they were adding new functions such as Stories and with them new filters, icons, avatars, live streams, among many other functions added there. This is how it is to this day app continues to offer constant modifications with the aim of including new tools for its users. Coming to become one of the most used social networks in the world.
How does Instagram work? An image says more than a thousand words
Without a doubt, this application has become a true image library where daily its users They upload millions of photos, videos and Stories to their profiles. the same is a free app and what is available for Android and iOS operating systemwith which its members will have the opportunity to share a large number of media files. To do this, it offers tools Photo retouching.
It’s like these advanced photo retouching will allow you to give it a touch of professionalism to your imagesso you can give it a greater color, control its quality, warmth, increase or decrease brightness, contrast, add shadows, filters, among many other effects that you can get there.
All this allows each of the images uploaded to the social network are of very good quality, so users can share it with your platform friends and in case of a public profile will be available to any member of the platform. This application allows people to share any type of image with other users, either with known people or unknown. In addition, it should be mentioned that it has a number of important functions.
That is why here we will show you some of them:
- Image edition: The purpose instagram initial was to become a photo appwhich allows having a large number of elements necessary for image editing.
- Upload images: It allows you upload and publish photos that you have in the gallery of your smartphone. As well as sharing them on other social networks such as Facebook and Twitter.
- Stories: It has become one of the most attractive functions of the apphere your members can upload photos and videos what will they be available for 24 hours only. It also allows the download of the content for publish it on other social networks or save them in the mobile gallery.
- Post short plays: Due to all the boom that he has had he wanted go beyond just picturesso they can also be upload videos that you have stored in your terminal.
- save content: Like Facebook, It allows store posts from other users so you can access them whenever you want easily.
- Instagram Direct: Allows application members to message each other each other, as well as do video calls or send voice notes. They can also share photos and videos through chat.
- Instagram Live: You also have the possibility of broadcast live and share it with your followers, a method widely used by public figures to share with all their followers.
These are just some of the most interesting and used functions in this social network, which can also be add the hashtag, tags, filters, boomerangamong other.
Types of Instagram accounts How many profiles are there on the platform?
This application has been experiencing many changes since launch one could even go so far as to say that the app is not even a quarter of what it was at least 8 years ago. This is how it is today offers three types of accounts for its users, where alone personal account does not offer what they are detailed analytics and metrics.
But in order to understand all this a little better, here we show you each of the available accounts:
Personal account or personal profile
This account is used by everyone Instagram usersand it is that by default this is the type of profile that is create when registering in the App, It should be mentioned that the profile is a little limited if we compare it with the other two available profiles. the same It does not offer metrics or analysis on your activity so you will not be able to know how your account is working. It also doesn’t give you the chance to add buttons on your profile or bio.
Some of the most important functions you can perform on a personal profile include:
- Create content and Stories: If you have a personal profile you will have the opportunity to enjoy the functions of Stories, direct, upload post, but unfortunately you won’t be able to have one analytics of it. That is, you will not know what kind of reaction it generated.
- Add a link to your bio: It allows you add link to your biothis will be very useful if you have a personal website or blog.
- Link your account with Facebook: If you also have a Facebook profile, then you can personalthis will allow you to create ads but not boost posts and in turn you can coShare your post simultaneously on both platforms.
creator account
This type of account has been created mainly for public figures, artists, athletes, bloggers, among many others. In these types of profiles you can find different types of categories as they are clothing designers, footwear, teachers, politicians, entrepreneurs, literary publishersamong others.
In this way, this type of profile has worked to be able to separate what are influencer companiesin this case there are no followers limitations to access the profile. In the same way, you can get account analytics, response…
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