LinkedIn is a professional network with multiple interesting features for companies to publicize their services. Such is the case of the LinkedIn product pages. What are they, what are they for and how can you make the most of them? If you want to know, keep reading.
With the product pages, you make the presence of your business portal much more visible. In addition, your content gets a greater reach, with which you can reach a certain audience.
Through the extension, your customers will have easy access to the product or service What specifically interests them about your company?
What is a LinkedIn Product Page and what are they for?
In addition to being able to subscribe to a version and link your social media profiles, LinkedIn It also provides the ability to create product pages. What is a LinkedIn Product Page and what are they for? product pages are LinkedIn extensions that meet the objective of highlighting the services of a company. A Page admin uses the platform to highlight a business unit or an organization’s initiative to a specific audience.
They are designed to Build long-term customer relationships. You can use them to share updated content to members who follow the page. The extension has its own urlwhich you can publish on various social networks. Only the admin of a LinkedIn Home Page is allowed to create a Showcase Page. In total, you can create up to 10 pages of products from the same main page.
What are the benefits of having a Product Page on this social network?
Product pages allow you to differentiate your company’s product lines in different sections and in a personalized way. Nevertheless, What are the benefits of having a product page on this social network?
Let’s see next:
- Increased visibility: Both the line of business that you seek to promote and the company in general benefit from use product pages to highlight services.
- Greater range: Product Pages can appear multiple times in multiple groups, independent of your company’s home page. Therefore, you cover more digital terrain. In this way, you can receive more visits, both for the main page and for products.
- Segmentation: As mentioned above, you can segment your company’s business lines. So you can target your content to a specific audience, without overwhelming them with the information that is not of interest for that audience.
- Independent analysis: The analytics of a product page are totally independent of the performance of the main page of a company. So you can see with greater precision what interests you to your target audience.
- Features: Product pages offer interesting functionalities for the company.
Among these functionalities are:
- notifications about the activity on the page.
- updates with sponsorship.
- You may highlight groups of the community.
- You are allowed manage social media content.
- product pages appear in search results for business ads on LinkedIn.
- The community members can follow the page of products.
Learn step by step how to create a Product Page on LinkedIn
It is possible to make a product page from the home page of LinkedIn or from the main page of the platform.
Next, learn step by step how to create a product page on LinkedIn:
From the home page
- Enter the LinkedIn home page. Next, click on the icon “Worked”.
- In the next window, click on “Create a company page”. Then click on “Products page”.
- you are going to request to enter the mandatory information. All required fields are indicated with an asterisk.
- You should click on the confirmation box. By doing so, you accept the right to act as a representative of the company or organization to create a product page.
- Finally, click “Create page”.
From the main page
- Login to the administration center of the page that will be associated to the product page. You should log in.
- In the upper right corner of the screen, click on “Administrator Tools”.
- In the dropdown menu, select the option “Create product page”.
- You should enter a new name for the product page and the url from your company page.
- Finally, click on “Create page”. You will be redirected to the admin center screen what for edit the product page to your liking.
Grades
product page can only be associated with a LinkedIn Home Page. It is also not possible to migrate from a page of LinkedIn to a product page. The analyzes of both pages are worked independently on the platform. You can’t transfer followers either from a home page to a product page. Finally, members of the platform can follow as many product pages or main pages as they wish.
5 Examples of Successful LinkedIn Product Pages to Inspire You to Make Your Own
On LinkedIn, product pages are quite common, as large companies use them to stand out in a personalized way its lines of products and services.
If you’re still unsure about creating one, here are 5 examples of successful LinkedIn Product Pages to inspire you to make your own:
ThinkWithGoogle.com
It is a product page created by Google and offered from the LinkedIn platform. Nowadays, has more than 700,000 followers. It is a space that covers topics such as digital marketing, profitable practices, search trends, industrial intelligence and marketing knowledge. Also, Google It has multiple other product pages.
Pay.Amazon.es
Is a product page associated with the e-commerce giant. Notably Amazon has another 9 pages to its name. In this case, amazonpay is responsible for presenting information on the check-in and check-out of users of the platform e-commerce. Currently, the product page has more than 38,000 followers.
office.com
It was previously known as microsoftoffice,is now Microsoft 365. It is a product page referring to the services offered by the technology giant. It has around 200,000 followers.and share content about the most used applications and how to adapt them to your work environment to obtain greater productivity.
business.facebook.com
Facebook It is one of the most used social networks in the world. Of course, it also has a product page developed on the platform of LinkedIn. He has just over 100,000 followers.and handles topics on how to boost your business, tips and practices to achieve your business goals, and much more.
TBrandStudio.com
It is a product page associated with the media The New York Times. They take care of create and share marketing content and influential communication tools for a global audience. He currently has more than 7,500 followers.
Tips to get the most out of your Product Pages
If you’re thinking of create a product page for your companyyou must know how to make the most of its performance.
For this reason, we offer you a series of tips to get the most out of your product pages on LinkedIn:
Is a product page better than a company page?
product pages They are quite useful to publicize the company’s home page. You only include a brief description, your sector of work, the URL of your main page on LinkedIn and the company website. No need to overwhelm followers with additional information.
Product pages offer multiple advantages
Unlike a company home page, product pages allow you to segment communication with your followers. As a Showcase Page admin you have access to independent statisticsso you can further analyze the performance of each service separately.
Organize your management time
A product page is a new medium which also requires time. Necessary make frequent updates to gain more followers, and get users to feel interested in that specific product. If you go to create a product pageConsider if it’s worth it Develop a new segmentation of services of your company
Evaluate your type of company
Product pages are designed for businesses that need maintain efficient communication with target audiences interested in specific lines of business. For example, services that differ from one another, such as electricity and water. Also, it is designed for multinationals that manage different brands in the market.
How many pages are necessary?
LinkedIn allows you to create up to 10 product pages associated with a main company page. If your company has multiple lines of business, and you need a platform to make them stand out separately, it may suit you. use LinkedIn extensions.
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