Streaming has become for a few years one of the content formats most consumed by users on the Internet. Whether you like to play live for all your followers, offer exclusive content or simply interact with the community around your personal or business brand. The truth is that although they generally do not have so many viewers as views of a videothese are usually more valuable since whoever watches a “live” is undoubtedly more interested than who only consumes our content.
At IPAP we want you to make the most of the advantages and benefits of live streaming for your brandso we have prepared this training to teach you both how to create quality content for your live videos, and how to use the main platforms used to distribute this content.
Do not forget to bookmark this entry so that you can return to it to take any of the courses that make up this free online training that we have prepared for you.
List of all available free Live Streaming courses
Video has become the main form of content consumption on the Internet for some time now. Among its various versions, direct or live videos stand out in which an influencer or brand can interact in real time with their audience. Among the many platforms that exist for this, Twitch is one of the ones with the best reputation, especially in the gaming world.
Video streaming is possibly one of the most influential marketing strategies today, not only because of its potential to generate conversions, but also because of the ability to interact live with your audience to directly generate empathy. It’s like when you go to the stadium to see your favorite team and one of its players signs the ball for you and on top of that he gives you a: “Here, boy, this is special for you”, it’s impossible not to be their fan. You can also do this with Facebook Live Streaming, but from the screen of a device.
Remote contact is undoubtedly one of the most valuable skills that technology has given us. It is not surprising that the most used applications have functions such as instant messaging or video calls. One of those that has had emerging success is Zoom, which has occupied an important space in terms of video conferencing, teamwork and distance learning.
The business opportunities on YouTube are incredibly high and with great potential. More and more brands are starting a channel on this platform, since the tools it provides to communicate messages are tremendous. Not only as a social network, but also as a search engine, YouTube aims to be the leading digital platform for years to come.
Video calls have become much more than just a means of contact between friends and family. Today they are much more powerful and have begun to be used as a business and educational tool in an increasingly globalized world in which distances weigh less and less. That is why at IPAP we have prepared this Skype course, so that you can learn to use one of the most powerful video communication tools today.
Podcasting has become one of the most consumed forms of content today, coming to rival video formats as the most consumed content on the Internet. Entrepreneurs and professionals of all kinds must learn to master the production of this type of content, which is why we have created this online podcast course.
Courses What are you going to study in our free courses to do live streaming and Lives?
In our training you will learn every detail about the most popular streaming platforms today, as well as being able to create the best content for them, which in turn will translate into a considerable increase in your viewers at all times. For this we are going to teach you the following knowledge.
Create exclusive content
The key to making good live shows that generate a large audience is to offer them different content from what we usually offer, thus generating an image of exclusivity in them in the eyes of our viewers. We will teach you how to make a striking content plan for your live videos, with quality material and improving the interaction of your brand with your audience..
For this we are going to present a series of Ideal tools to improve the quality of your videosas well as to study the interests of your audience to create content that is more specific, attacking their needs.
Management of Streaming platforms
There are currently five Streaming platforms in which most of the world’s live video consumers are concentrated. At IPAP we are going to teach you to master each and every one of its tools to make better use of them, and take advantage of all the features they have to allow you to create better content and even distribute it to your audience in a more effective way.
content distribution
It is not enough to just have a large number of followers or subscribers to get your live videos to have many viewers at the time of their transmission, but also it is necessary to distribute it in the best possible way Since if nobody knows what you will do, nobody will feel motivated to see that content because they will not see or find out how useful it can be. That is why it is important that you know how to distribute each Streaming you do.
For this we are going to teach you about online marketing and all the strategies that the most important marketers in the world use so that the content of the brands has a greater reach and impact in the community that makes up their respective market niche.
monetize content
Finally, we will teach you how to monetize each and every one of your live videos, so that this also becomes a way to obtain extra money to finance your brand, or simply your main source of income since if it is done well you can get considerable amounts that will allow you to live from Live Streaming for a long time.
What are the platforms that we are going to use to carry out the IPAP Live Streaming courses?
As we mentioned above, there are currently five platforms where the majority of Internet users are found to consume videos via Streaming.
Below we mention what these platforms are and why you must have a presence in at least a couple of them to be successful.
Facebook Live
For almost a decade Facebook has developed as one of the most visited platforms in the world. A few years ago they added Facebook Live, which allows users and fanpages to make live videos to interact with their followers. Learning to use this platform is essential since it is not only one of the platforms with the highest and best quality of viewers, but it also pays considerable amounts of money for anyone who wants to make a living from it.
Facebook has also provided these videos with the same characteristics as most of the content that is shared on this page, and we can pay for our Streaming to be promoted and obtain a greater number of viewers in each session.
twitch
This is the social network par excellence for those who love gaming. It is a platform specially designed so that those talented players of today’s best online games can show their skills live for all their fans. Despite not being as old as Facebook, yes it has known how to penetrate better among the community and today it is one of the most important platforms for the gamer community.
Also, Twitch offers its content creators the possibility of receiving donationswhich makes it possible to get very large sums of money, being one of the best platforms to monetize your content.
YouTube Live
YouTube is the video platform par excellence and in the case of Streaming they have not been left behind. In fact, this is the meeting point with the largest number of registered and active users each month, so if what you bet is that your videos are seen by many people, this is the right place to start distributing it since Google, owners of the YT brand, has provided the tool with multiple functions that will make things easier for content creators.
google meet
This is a tool that is much more focused on professionals, since what it allows us is to make group video calls and live video conferences. This is of great value for B2B companies., since it allows to establish a better communication with your potential clients in order to sell them a service or product that they need from our brand. Although it is not the same as the previous platforms, it is a much more elaborate form of Streaming and that can be more useful for the development of a company that lives in the digital ecosystem.
Zoom
This is another tool for making live video calls and video conferences with multiple people at once. Its popularity has grown considerably in the last year, doubling both its value as a company and the number of users who use it.
This is mostly used to make calls with friends since their quality is very good, but also by companies that want to provide better customer service. In IPAP you will learn to use each of the special functions of this platform, so that you can get the most out of it..
FAQ: Frequently asked questions about the video and live streaming courses
Objectives What are you going to learn with the courses to learn about Live Streaming?
As in everything we do, our goal is teach you to completely master each of the Live Streaming platforms that exist and make the most of them for the benefit of your company or personal brand. This type of content will not only allow you to better sell your brand, but also to better interact with them to create a connection with your brand that makes them become loyal, one of the main objectives of any venture in the world.
In the same way, we will teach you how to create quality content on these platforms so that your live shows are more audited due to the exclusivity of the videos and the topics you discuss in them. For this you will learn with IPAP to use the most interesting tools that will make things easier for you when producing your videos to make it much more striking, dynamic and interesting.
Requirements Who are these online courses for creating Live Streaming videos for?
Our courses focus on giving you a learning from 0 to 100 of each of the topics of the indexes that make up each one of them. Without…
Facebook Comments
Disqus