The Internet changed the world in every way possible. You’ve probably heard this before, but that doesn’t stop it from being true. One of the things that has changed the most with its arrival is undoubtedly the distribution of content.especially the audiovisual.
Previously, the only way we had to watch series and movies was the cinema and television, outside of these media there was no other way. But with the Internet appeared platforms like YouTube, Vimeo, Netflix, HBO Go and the like that gave a twist to said scenario.
This is how OTT services are born. If you want to learn more about what they are and how they work, Continue reading to learn everything you need to know about it and so you know which platform to hire for you.
What is an OTT video and why is it better than traditional television?
OTT, On The Top or On Demand video platforms are known as those that allow you to watch streaming audiovisual content without it being distributed by traditional operators. This in turn allows users to see what they want when they want it.
The advantages of this audiovisual content distribution system over television are obvious. To begin with, the costs due to the lack of infrastructure are much lower, allowing you to contract services starting at €9/month. On the other hand, there is the fact that you can enjoy them whenever and wherever you want. But we will go into more detail about it in the next section..
How are On The Top video services better than traditional TV?
The reality is that OTT services have put television in check, and a clear example of this is that the main television channels and operators they are beginning to migrate their services to the Internet. This is due to the following advantages:
Personalization
On an On The Top video platform you can customize everything about the content you will consume, from your favorite genres to your favorite series. All this allows you to create a home page perfectly adjusted to your needs and demands as a user..
costs
An OTT platform does not require physical offices beyond those where its servers are hosted, which is considerably cheaper. In addition, as it is distributed over the Internet, nor does it need a radio spectrum. All this translates into a cost reduction that can go up to 90% in relation to conventional television.
access to content
With an OTT video platform you can access all the content you want whenever you want from any of your devices. So you won’t have to worry about being free at a certain time to see that premiere episode that you have been waiting for for weeks.
What are the OTT content models and how do they differ?
OTT video services have 3 well-designed business models that differ especially in the way they monetize, that is the real dilemma between each of them.
Below we present them all and show you their most important characteristics:
Avod
Advertising Video On Demand. In this OTT business model, the user does not have to pay anything to enjoy the content they consume, it is completely free and they can play it as many times as they want. The way they monetize is with advertising, so that between their videos and on the website itself there are ads everywhere.
These features fit perfectly with platforms like YouTube or Vimeo, which are considered the most important AVOD in the world. Only in advertising, between the two they generated more than 25,000 million dollars in 2018, a figure that is expected to exceed in the coming years.
Another feature of these platforms is that the same consumers can create their own space on the platform and share their own content, which will be protected by copyright and can be monetized.
SVOD
Subscription Video On Demand. This is the subscription OTT service, in which users must pay a monthly fee and will be able to access all the content they want as long as it is available on the platform. At present these have a price that rarely exceeds €10/monthbeing quite accessible for most users.
In this category are platforms such as Netflix or HBO Go, which have a huge number of series and movies available to their subscribers. YouTube recently opened its Premium version, which is subject to this monetization model as well.
The only disadvantage of this type of services is that in them Not all the series and movies that exist are available, but those to which the platform you are on has the right, being exclusive of this one. So on HBO Go you won’t see Netflix content and vice versa. But it has the advantage that you won’t see a single drop of advertising in them.
dvtv
Transactional Video On Demand. These are platforms that monetize you by specifically charging you for the content you watch. That is, if you only want to see a movie, then you will pay for the cost of it individually, and not for all the content on the platform.
This is an alternative to SVOD and many platforms offer both services, such as Hulu or Amazon Prime..
List of the best OTT services to watch TV via the Internet that I can currently contract
Now that you know the main models of OTT services, it is time to introduce you to each and every one of them. so that you decide to hire the one that best suits your needs as a user:
Netflix
Netflix is one of the best VOD platforms out there today. It could be said that it was the one that started all this OTT services, or at least the one that spread and popularized it to the point that we know today. In it we can see all kinds of content; from series, movies and novels, to animes and documentaries, Undoubtedly one of the best out there right now.
Its SVOD system offers three plans to the public; the basic (7.99 €/month), the standard (€10.99/month) and the Premium (€13.99/month). In addition to the aforementioned content, you will also have access to features such as being able to view everything on basically any device with a screen and an Internet connection such as a SmartTV, smartphone or computer.
HBO Spain
This is one of the main that there is currently. However, as far as content is concerned, it is not that varied, and it has a fairly limited number of series and movies. It’s basically like having HBO Chanel’s audiovisuals on the Internet, to access them whenever you like.
The main advantage of this is that you have access to possibly the only series that are not on Netflix, such as Game Of Thrones, as well as being cheaper with a single plan of €7.99/month.
Amazon Prime Video
Despite not having much time online so far, it is one of the ones that promises to give the Netflix giant the most competition, as they produce their own series (many of which have won Emmys and the like) and have rights to a huge amount of movies that you will not be able to see anywhere else.
In addition, it is considerably cheaper since you simply have to pay an annual subscription of €36.
Movistar +
This is an excellent SVOD website that has a large amount of audiovisual content thanks to its alliance with Netflix itself, which means that you can see several of its exclusive series and movies on it. In addition to strings, it provides an extensive offer of film premieres that you can enjoy on practically all the smart devices you have.
The only mole about this is that to have it you will have to pay a Fusion rate, which is nothing more than having a subscription to the Movistar satellite TV service, which makes it a much higher service, but if you already have this at home, it will also be a way to contract SVOD tarigas and even Netflix at a lower price.
Sky
Sky is one of the largest television networks in the entire United Kingdom, which over the years has spread to all of Europe. How could it be otherwise, it offers an excellent service SVOD that will allow you to access a huge amount of streaming audiovisual content from any of your smart devicesfor just over €7 per month.
It is not as varied as the giant Netflix, but it has the advantage that through it you can also watch exclusive content such as football from the main European leagues, which you do not have in all the OTTs on this list.
filming
Possibly the most unknown platform on this entire list. What you can find in it is British independent film content, as well as a large number of well-rated series and movies that will give you hours of guaranteed entertainment. It is a website that is just emerging, and there is speculation about the possibility of an agreement with other OTTs to expand its audiovisual catalog.
Their rates are quite accessible, with a basic plan of 7.99 euro for each month and another Plus subscription of 14.99 euros per monthwith which you will have access to certain exclusive content of the platform. Another extra that it offers is the possibility of being able to download all its material to be able to view it offline.
Rakuten TV – WUAKI
Rakuten is a Japanese ecommerce store that would be like the Asian Amazon. A few years ago they acquired Wuaki, one of the most popular streaming platforms in Spain, and turned it into their own OTT service, for which they also got the rights to several Disney movies and seriesso in it you will find a lot of content aimed at children and adolescents.
This is also one of the platforms that combines the SVOD and TVOD models, being able to pay a monthly subscription to see all the content within the platform, as well as the mode “Ticket office” that allows you to pay only for the series or movie you want to see. Not forgetting that you can obviously access it from any of your smart devices.
YouTube Movies
Well, by now you should know that YouTube is in practically everything related to audiovisual content. This time we are talking about one of its lesser-known platforms such as Movies, which allows you to rent or buy movies to watch them whenever you want.
Their catalog is quite extensive since they have commercial agreements with many international production companies.although it still has a long way to go to offer a complete OTT experience.
voddler
This is one of the websites that you will like the most on the list since it works under the AVOD business model, which means that it is completely free. This platform arrived in Spain in 2012, and since then it has only grown and grownconsiderably expanding its audiovisual catalog for its huge audience.
This offers you a complete OTT experience since it has more than 800 movies from major producers such as Disney or Paramound, so if you prefer commercial and funny movies, this is your place…
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