【Send Mass Emails in Outlook】Step by Step Guide ▷ 2022

More than a third of the world’s population uses email on a daily basis for different functions, the reason why digital marketing campaigns with your Outlook emailinstead of going into the background, they continue to be an effective way to attract new customers and attack potential markets.

This strategy known as mailing massive consists in send a precisely crafted message to a large group of subscribers to quickly publicize a news, novelty or offer that you need to spread in the shortest possible time.

Learning to use this strategy has many advantages for the growth of your brand and in this course you will see what you have to do to send them, how to prevent these messages from ending up in the Spam folder and what mailing services are available that can be easily integrate into your

Learn how to send mass emails from your Outlook account

The mailing You can use it either if you are part of a company’s marketing team or if you need to promote your own personal brand. It is very possible that at some point you have affiliated with a newsletter or advertising campaign and see that you frequently receive messages of this type in your email inbox. outlook. The frequency with which they arrive is in line with the strategy used in the campaign, which includes a study of the audience that is intended to be reached, as well as their tastes and priorities.

Next you will see two ways to send these mass emails from your email account:

To contact groups

If you have come this far it is because you have an Outlook account and you are interested in knowing how to send mass emails from your outbox. One of the advantages of this company is that the process is very easy and you can work with several contact groups at the same time.

Now, look at each of the steps that you must take using the Outlook application for desktops:

Enter the application and look for the option “People” with which you will enter the contact list.
select the contacts the ones you love send mass emails with Outlook.

Then click on the option “Mail Merge”.
In the window that appears, there are several things you need to configure. One of them is where it says “Document type”.
In the dropdown menu mark “Model letters”.
In the section “Combine”, indicates “Email” and in “Message subject line” Enter the subject that will be seen once the email is received.
When you have all this ready, press “To accept” and a new window will appear.

This time insert a greeting line for all the contacts you have selected.
When defining what will be included, check the option again “To accept”.
When you finish the customizationwrite the email and when everything is ready, click on the option “Finish and combine”.
A window opens where you must mark “Send emails.”
To finish, click “To accept” and you will send the message to all your contacts.

With an email service

There are specialized companies that They provide the service of sending mass emails in a professional way, is an option if you have a company and need to expand your database, to reach a greater number of people or send content frequently. So you can design a campaign with fewer limitations and more possibilities for growth. You may perform a test among the many services available and realize how it works before making the final decision.

The way to do it is as follows:

In this example you are going to use SendinBlue.com.

Create an account free on your website.
Enter the access data and click on “Let’s start”.
in the next window confirm first name, last name and enter a phone number.
One time created the accountthe first step is add contact listwhich you can import from your Outlook account or create them manually on the platform.

Search “Import contacts” and choose one of the three options to create your list.
In the dropdown menu that appears, select the option “Create new folder” followed by “Create new list”.
If you have not done so, the function will appear “Complete your profile” in which you must correctly place all the data requested.
Now, touch the creation of the campaign, for which you must make sure that the function “Bells” is activated.
head over to the left side menu and configure all the campaign datawhich must include name, subject, name and email of the sender.

Now you have two graphical tools to choose from, they are “Responsive Design” Y “WYSIWYG editor”.
then add the recipients to whom you will send the campaign.
And to finish select one of the shipping options if you do not want to send it immediatelyincluding the function of programming for an opportune moment.

How to prevent my campaign emails from going to the SPAM folder?

Yes the campaign you created ends up in the spam folder of your contacts, This will become a waste of time and of course money, especially if you have hired a professional service for which you must pay a monthly fee.

Therefore, it is important that you take note of the following tips so that your messages reach the place you want:

Use payment accounts: it is very possible that if you send mass messages from a free account they will end up marked as spam.
Complete all fields: especially the paragraph “Of”create a familiar name for contacts.
Write in lowercase: especially everything related to the subject should not be in capital letters.
Avoid certain expressions: words like free or money are rejected by anti spam filters.
Suitable images: abusing graphic resources is a bad idea, the proportion of text should be higher.
Request consent to send campaigns: If you send information to someone who has not requested it and they reject it, it could lead to your account being blocked.
Express yourself creatively: if the content is boring and unappealing, no one will be interested in it.
Check devices: it is convenient to be sure that the messages sent can be seen without problems in different operating systems, both mobile and desktop.

The best emailing services to send mass emails through Outlook

At some point you must leave your traditional mail account to give way to a serious and effective marketing strategy that goes in line with the growth that you are having.

There are five platforms of which in this course you will see their price, characteristics and advantages that they offer to include them in your mass message campaign:

Sendinblue.com

It is one of the most popular and easy-to-use emailing services, adapting to all types of companies. It has a free plan with which up to 300 emails are sent a day and the one that follows payment, allows you to send 40,000 for a cost of 25 euros per month. Besides, it has other rates that you can consult on its site.

Its automation functions are flexible, It has several templates and design tools to customize your campaigns and the technical service pays quick attention to solve any inconvenience. Users highlight that it is very easy to use due to its dynamism and integration.

hubspot.com

This software, created in 2006, has earned a good reputation that allows it to remain in the top places as far as digital marketing is concerned. It includes functions such as customer service, sales management, marketing funnels and integrations with other tools.

Also You have your free plan with the limitations of the case, but from there you can go to the start with a cost that goes from 50 euros per month, in which you have at hand the generation of leads, email marketing and monitoring of contact activity.

getresponse.com

On this server you have a free trial, but not a plan to work with. The primary rate is 45 euros per month with which you can create a database and send messages with personal characteristics. The following product has a cost of 79 euros, which they claim on their website helps in generating higher profits.

They have several years in the market offering a wide variety of templates to choose the one that suits you best, as well as automation options and segmentation features. Its main focus is to help small and medium-sized businesses by integrating basic features for e-commerce.

mailchimp.com

This company provides features that satisfy the most demanding customers and attract potential buyers. You can manage the subscribers as well as see the reflection of the click rate. There are plans that adapt to all budgets allowing the creation of effective campaigns, automation and optimization.

The free plan allows you to send a maximum of 10,000 emails per monththe essential one reaches 50,000 contacts in the same period for a cost of 9.99 euros per month, while in the standard the quota every 30 days is 1.2 million messages for a price of 14.99 euros.

moosend.com

Although many may not take it into account, its characteristics make it an active competitor in the world of digital marketing. To save time, many of the tasks can be automated Apart from allowing the design of campaigns based on the behavior of subscribers and their interests.

Allows you to create subscription forms, presents detailed reports on the behavior of the campaign and its interface is very simple and intuitive. It has a free trial and the professional plan starts at 9 euros. From then on you can request a personalized budget if it is your liking.