With the rise of various platforms, such as , streaming has gained unparalleled popularity around the world. Thanks to the fact that it was a great novelty by leaving aside the waiting time that users had to go through to download and be able to see or listen to the desired content.
As a consequence, nowadays, live transmissions through the digital space They represent an excellent opportunity to approach any type of public and for this reason, they are being implemented in digital marketing. Well, many experts point out that, to reinforce any brand, this cannot be missing due to the potential that the video format exhibits.
In that sense, It is recommended to use streaming videos on yourand in this post, we will let you know the reasons for this through the benefits it guarantees. Like, some of the most successful streaming campaigns of all to inspire you.
What are the benefits and advantages of using Streaming videos in your digital marketing strategy?
While it is true, just as promotional techniques have evolved over time, it has also changed remarkably. ways to approach users and/or potential customers. Therefore, in terms of digital marketing, many companies have had to reinvent themselves in order to meet their goals. That way, video marketing emerges as one of the most effective strategies for conversion.
Assessing that, by nature, the play button is the most convincing call to action that any strategy can take and that is why, every day there are more brands and companies that are committed to recording video in streaming. The advantage of using streaming videos in digital marketing campaigns is that the video is 50 times more likely to generate organic search results compared to plain text.
Added to that, having a video thumbnail in search results can double traffic and about 64% of buyers on social networks say that streaming helps make purchasing decisions quickly. In this sense, the benefits of including streaming in a digital marketing strategy, they are remarkable.
Therefore, to enhance your brand, you should not hesitate to use this type of format and here, we point out some reasons for it:
- achieve : Without a doubt, make use of streaming video in your online marketing strategy Improve the positioning of your company website considerably. Given that 65% of users choose to visit a website after watching a video; thus increasing the commitment of the viewer to enter the website of the .
- They provide much more engagement than you imagine: This means that, streaming manages to engage users more compared to other content. Well, since it combines images and sound, it can capture the attention of users and potential leads in a great magnitude. Also valuing that people process images 60,000 times faster than text.
- They tend to fit the needs of each person.: Generally, streaming videos look good on computers, mobile phones and tablets. Which promotes inclusion and helps you reach more people effectivelywithout having to make a greater effort.
- This content tends to go viral on social media.: By default, video is shared 20 times more on social networks than any other kind of content. That way, they can go viral more easily and enhance the recognition of your brand or company to add more value.
- Helps increase conversions: If you show your product or service through a streaming video, conversions can increase by 80% (or even more). Since, it allows you to teach it in great detail and, of course, it arouses more user attention.
- They are optimal for customer loyalty: Just as they easily capture people’s attention, these videos are able to unconsciously create a bond and complicity with the viewer and thus generate great confidence that ends up retaining people, as well as increasing the probability of conversions.
- Keeps users longer on pages: Thanks to the fact that streaming helps to better understand the information and thus retains users. Which, by spending more time on your website, extends the relevance of your brand with respect to its scope and thus, it acquires a much lower bounce rate.
Examples and ideas of successful streaming campaigns that big brands are using and from which you can draw inspiration for yours
Until now, There are many companies that have chosen to carry out streaming campaigns in terms of digital marketing in order to publicize your brand, improve communication with your customers and increase your conversion rate. Therefore, to optimize the visibility of your venture, you can take some examples of such strategies in order to inspire you and implement something similar.
Here are the best ideas about it:
The Boohoo contest on Facebook Live
Basically bohoo is a famous online fashion retailer aimed at people between the ages of 16 and 30 who is based in the UK. Which, to benefit from the benefits revealed by the use of streaming video, decided to create a campaign through Facebook Live which managed to acquire remarkable popularity.
In this sense, said digital marketing campaign was based on a contest from which Bohoo invited all its followers to participate to win different prizes, in case they will get the answers to certain specific questions right. Thus, simultaneously and with a countdown, many users competed with each other via streaming and with this, the brand was able to receive more than 300,000 comments and viewsextending its success remarkably.
Spotify used Periscope wisely
Property of , Periscope is an application used for streaming live video in real time. Which, was used by the renowned streaming music service, Spotify. This, specifically, to develop your digital marketing strategy in order to attract more users to your platform.
In such a way, Spotify makes use of for broadcast live and directCapturing the attention of your consumers. Taking into account that, during such transmissions, show exclusive performances by some famous musicians who are invited to the Spotify studio for advertising purposes.
Marc Jacobs uses Periscope and Snapchat for marketing
It is no secret to anyone that Marc Jacobs is a renowned fashion designer in the United States who owns a brand with the same name, which has more than 200 stores present in 80 countries. Now, in order to test the advantages that streaming guarantees in digital marketing, this renowned fashion firm He used Periscope in 2016 to make the official launch of his spring-summer collection.
Thanks to this, his clients and followers had the opportunity to see, exclusively, each and every one of the garments he designed for said collection. In addition to that, also they were able to ask questions live and direct, both to Marc Jacobs and to the other designers who participated. Therefore, given the success that this generated, some time later, they chose to use Snapchat to give your users some glimpses of your most important events.
Swisscom implemented streaming in a new way
The Swiss telecommunications, telephone and Internet service provider company had the original idea of hold a surprise contest for their fans in 2013 in order to reward them with a Samsung Galaxy 4 that was one of the newest mobiles on the market at that time. In this case, the challenge of was carried out specifically in a renowned shopping center in Zurichin person.
For its part, the contest designed by Swisscom consisted of each participant will be able to last 60 minutes in total watching a screen. Considering that, through said screen, they presented numerous distractions in video format in real time that increased the difficulty of the challenge. Nevertheless, if the contestant managed to endure that hour there, they would win the mobile phone.
“La route du frais” used Snapchat for its strategy
This refers to a supermarket of French origin that, among the main products by which it is distinguished, highlights its high quality fish. In this sense, to retain its consumers and attract more potential customers, “La route du frais” used Snapchat as a tool to demonstrate the freshness of his fish.
In this way, this supermarket exposed the entire process from when they find and fish the product until they display it in their facilities, through streaming video. Thus, its main objective was to bring these people closer to this whole process so that they could verify the quality of your product and prefer it over its competitors. For which, they recorded clips from the eyes of the fisherman and the port carrier to the fishmonger in charge at the final establishment.
Brawny Towels used streaming to build customer loyalty
Through a one-minute streaming video, the famous American toilet paper company, Brawny Towels; opted to carry out a digital marketing campaign with the aim of add value to your business by touching the hearts of mothers. Therefore, this strategy was endorsed by the motto “Once a mother, always a giant”.
Thus, from said campaign, he was able to highlight the work of mothers in the daily care of their children who, in many cases, is undervalued by other people. Since, showing a live and direct streaming in which he presents everything that mothers have to deal with in their day to day, he inspires his clients and manages to retain them by giving a more authentic touch to what your brand really is.
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