When you decide to use instagram as a means of dissemination of your company, you will need to convert in a business account. With this you will access benefits that you could not have with a personal account.
In a content marketing strategy it is very useful to use Instagram to reach people. This is because you can have very clear metrics to analyze.
For you to have guaranteed success, You are going to have to perfectly manage the functions that this social network offers you. If you want to know how it’s donepay attention and continue reading this post.
What are the benefits of having a business account on Instagram?
Have a business account on Instagram will generate important benefits that you can take advantage of it to increase your income or knowledge about your company. For example, the algorithm used by the digital platform favors those accounts that were verified as commercial.You will also have access to detailed statistics for each upload. In this way you will be able to know the number of clicks, data of the people who were interested in your stories and tips to publish better.
Also, you will have more functions to add links and information about your business to each story you upload. This will help you have a longer rangemore knowledge on the part of the people to whom your publication reaches and also have more attractive designs.
Finally, Instagram allows you to promote your posts by tagging the products or services you provide much more easily. With all this you will be able to make the organizational culture of your business venture known, quickly improve the metrics and better understand your target market.
Types of Instagram Business Accounts What are there and how are they different?
On Instagram you can open two types of business accounts, which we will explain below:
content creator account
when you open one account on Instagram you create it with a profile private person, but you can change it to a “content creator” or influencer account to achieve economic results in an easier way. You will have much more specific functions to obtain detailed information about your audience. For example, you will have the option to choose the tool “Hearing Now” and see the number of followers and unfollows that you had in a given period.
This will help you to analyze what are the things that the community likes the most. You will also have functions to indicate what your activity is in a much more precise way. That is, you can choose between a chef, a merchant or any other activity. But this is not all, you will have more filters that will help you decide whether or not you want to receive direct messages of your followers.
company account
The company account will be related to a Facebook profile that you have opened as an entrepreneur or as a website. In this way, the posts you make will be automatically synced across both platforms and they may include elements that will help users to know data and perform actions through links that you can include. The metrics that you will have to use will help you to study the analytical behavior of the reach that the stories had in relation to users.
Learn how to transform your personal Instagram account into a business one
The first thing you will have to do is as a personal user on Instagram. For this, you must open from your mobile the app and choose if you want to do it through your Facebook profile, through an email or phone number.
Once you have activated the account, you must follow these steps to convert it into a business profile:
- At the bottom right of your screen you will find a photo of your profile in miniature. Click on it to access your account.
- Next, go to the menu represented by three horizontal lines.
- Choose the option “Setting”.
- Search “Bill” and click on it.
- Select the option “Switch to professional account” and then choose if you want a company or content creator profile.
In case you need to have an account again that not be commercialyou must follow the same steps and choose the option “Switch to a personal account”.
Facebook Comments
Disqus