is a secondary application of , specially designed for small and medium-sized businesses. Through it, it is possible to maintain effective communication with customers.
Within her most notable featuresit can be mentioned that allows you to promote products and services, answer common questions to users automatically, etc.. Without a doubt, it is a good way to facilitate and optimize time when it comes to serving your customers.
However, there is a very recurring question related to this service. These are the prices of WhatsApp Business. In this post, we will show you How much does the business version cost? And which one is better according to your type of business.
Is the WhatsApp Business app free or do I have to pay for it?
First of all, it must be made clear that downloading the app as such is free, that is, any type of person has access to it. With its free version, you can enjoy a series of very interesting features. In this way, It is a good option for small and medium-sized businesses. They want to provide the best service to their customers. From a friendly environment, just like in WhatsApp Messenger, you can take advantage of the tools offered.
When a little more in depth is investigated about whether this app is paid or notit should be explained that it depends on certain factors. There are some services you must buySo it’s not entirely free. Prices vary according to the type of account you want to have, and the location where you are. So if you want to know much more in depth on the subject, continue reading.
Limitations of the free version of WhatsApp Business When do I have to pay for the app?
As we mentioned, although it is true that the download is free there are certain limitations regarding its use. For example, when you reply to business messages or inquiries within 24 hours, the service is free.
But, once that period passes, you need to pay a certain amount. Likewise, are the costs of sending transmissions to clients. The charges for this service will depend on your location. In summary, yes you have to pay for certain features inside the platform. Although they are not very expensive, it is necessary to pay a certain amount. In this sense, It should be noted that all this depends on the type of account you have contracted.
Types of WhatsApp Business accounts
For understand much better how payments work in WhatsApp Business, it is convenient to start by explaining that it will depend on the type of account you use. So, the account type is set according to the size and needs of your company.
So that you know more in depth, we explain each one of them:
WhatsApp Business
This is the main version to which you opt in when you download the app. Its launch took place in 2018and the goal was allow owners to separate messaging from personal usewith that of a much more professional use.
It is easily distinguished due to the fact that it has a different logo than WhatsApp Messenger. Among its functions, the quick response, use of labels to organize contacts or chats, automated messages, etc. stand out. It is the most used option, since you don’t have to pay for it to enjoy their services. Thanks to that, his popularity increased considerably. Also, can be downloaded on Android or iOS devices.
WhatsApp Business API
On the other hand, there is the WhatsApp Business API. has been the paid service of said application. Its main objective is to serve the needs of slightly larger companies. In this sense, these types of companies usually have clients all over the world, which is why they require slightly more powerful platforms that offer more efficient communication features. Starting from there, with the WhatsApp Business API you will be able to establish your profile with important data such as email address, website, etc.
Added to that, it provides messaging tools to assist customers, and another series of quite interesting resources. If you want to use this version, you have to know that it is not as quickly accessible as the previous option. Therefore, to use it you must have the approval of the entire WhatsApp team. Besides, a differentiating detail is that You must respond to messages within the first 24 hours. In case you don’t, your response will have a cost that is established according to your location.
WhatsApp Business API Limitations
Before explaining about the limitations that the WhatsApp Business API has, you must remember some aspects such as:
- Responses within the first 24 hours that you give to your customers are free. After that time, you have to pay a fixed price for each message sent.
- The cost of each message It is set according to the number of notifications you receive. In this case, WhatsApp considers market operations by looking at the country code of each recipient, rather than the sender.
- If you want to verify invoicesyou have to go to Business Manager and dial in “Payments”which is located below the settings icon.
Understanding this, we can already talk about some of the limitations of the API WhatsApp. Basically these limits are determined by how many clients you can send messages each day. That applies regardless of the conversation channel, new or existing.
Then, business API limits are placed within a tier system. By registering your company number, you are located at level 1. This allows you 1,000 unique customers every 24 hours. Level 2 gets you 10,000 customers, and level 3 gets you 100,000 customers every 24 hours. This implies that you can change the levels. In this way, there are different reasons why you might need to change levels.
Some examples are:
- classifications above average quality.
- Number of users that receive your messages weekly is high.
So if you want to check the quality rating of the API, you must visit your “Whatsapp Manager” and click on “Insights”, there are three different states differentiated by color:
- Bass (red).
- Medium (yellow).
- Tall (green).
In case of use the business API, it is essential to maintain maximum quality. That means messages should be personalized as much as possible, as well as follow messaging policies. Equally, if you want more informationvisit the following link: https://developers.facebook.com/docs/whatsapp.
WhatsApp Business prices and fees by country. How much do I have to pay in my case?
As we have already indicated, the prices and fees for this service in particular it has a small variation according to the location in which you are.
If you want to know what they are, keep reading:
Spain
- Following 250K: €0.0380.
- Following 750K: €0.0370.
- After 2M: €0.0355.
- Following 3M: €0.0335.
- After 4M: €0.0335.
- After 5M: €0.0335.
- After 10M: €0.0335.
USA
- Following 250K: €0.0085.
- Following 750K: €0.0083.
- After 2M: €0.0080.
- Following 3M: €0.0073.
- After 4M: €0.0065.
- After 5M: €0.0058.
- After 10M: €0.0058.
- Description: €0.0058.
France
- Following 250K: €0.0768.
- Following 750K: €0.0718.
- After 2M: €0.0643.
- Following 3M: €0.0544.
- After 4M: €0.0544.
- After 5M: €0.0544.
- After 10M: €0.0544.
- Description: €0.0544.
Germany
- Following 250K: €0.0858.
- Following 750K: €0.0845.
- After 2M: €0.0831.
- Following 3M: €0.0792.
- After 4M: €0.0753.
- After 5M: €0.0714.
- After 10M: €0.0714.
- Description: €0.0714.
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