the big brands They spend hundreds of thousands of euros on branding, on actions to make themselves known and to associate their image with a certain sensation, experience or values. But things don’t always turn out the way you want and as soon as the user discovers the weak point of the brand the result can be disastrous or hilarious, giving rise to a distortion full of honest slogans.
All this is what he must have thought, leading him to think about how to transform the image of the best-known brands into a humorous deconstruction through its honest slogans. Let’s see some that are not wasted.
The best examples of honest slogans
The food brands they are one of the most popular, we all knew what José Coronado meant by “Happy Barrigas” but in case anyone missed it, here they explain it to us.
And if food brands are prone to this type of joke, beverage brands are not far behind, could not miss the infinite battle of Coca Cola with Pepsi or the uses of Gatorade. One of my vintage, has anyone thought that the Aquarius is great when you have gone with the Activia?
Not because of their antiquity the marks of a lifetime are freed from honest slogans. That thing about “Bic orange writes fine, Bic crystal writes normal” seems to not go much with the thought of Clif Dickens and that is why he gives us a reflection: Have any of you really bought a Bic pen? Think carefully before answering.
Both they and they have a series of recurring themes, guess which ones? Humor related to everyday affairs never fails, and brands know a lot about that. Please someone tell Gillette Stop it! Today there are For everything, some of us are not even very clear why we have them or what we use them for, yes, the food photos on Pinterest I plan to continue looking at them every day. Some brands even dare to insinuate about our possible bad habitsbut what do they think?!
Honest Slogans, a Clif Dickens project
Since 2011 he has been wearing this American collecting and designing honest slogans from the best known brands. This is not some kind of smear campaign against these companies, but everything is treated in a humorous key. This project has been so successful since its launch that it has already been replicated on social networks: , e . If you want to know all the news you can even subscribe to their , surely it will be better than all the emails we receive with advertising every day. And if you become the most faithful fan you should know that supports collaborations!!
If you haven’t had enough, you can watch the complete collection of honest slogans on the .
And you? Do you miss any?
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