The great does not go unnoticed by anyone, including others who, seeking to match this appeal, include similar functions on their platforms. This has happened with the new Pinterest feed that now shows a unique pin within the “Following” tab which is where the profiles you follow on the social network are located.
The new Pinterest feed shows a unique pin
This new Pinterest feed is very reminiscent of the traditional Instagram feed: will be displayed one by one and in vertical format, the that the accounts are published chronologically, and they will have the option to save in your account by means of a button.
that “at the beginning of this year, we launched a tracking tab timeline dedicated entirely to the people and boards you follow. To continue responding to the comments of the “pinners” today we launched a unique, immersive pin format that makes it easy to quickly scan from idea to idea. And now with a single tap on a pin in the “following” tab you can go directly to the website to learn more about creators, driving traffic to , publishers and brands as well.”
In the following images you can see what the Pinterest feed was like so far and what the new format will look like. With this redesign you can focus attention on a single post instead of presenting all the ideas visually on a single page.
This option gives your users a different control, as until now you couldn’t toggle between chronological content and algorithmic content recommendations. Now, with the “following” tab you can choose if you want to display the main tab that will continue without modifications, or know the new publications of the accounts you follow.
Social networks copy functions to improve the experience of their users
The new Pinterest feed has several implications: firstly this format is especially suitable for mobile devices, where a single post is easier to see than several at the same time. In addition, Pinterest is much closer to the general format of traditional social networks, a format that, if it obtains the necessary one, will surely remain on the main page of its platform.
Third, the option navigate to the publisher’s website with a single touch will have a significant effect on referral traffic from Pinterest, as until now you had to first tap to focus on a single Pin and then tap again to navigate to the website.
Not to mention that the similarity of the new Pinterest feed will have benefits for users who are used to this formatand gradually all social platforms begin to look the same: , and even already have , so it is not a big news that they copy each other about what is innovative and attractive to users.
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