One of the weak points in fashion eCommerce that tends to create uncertainty in consumers is the fact that not being able to try on the garments before purchasing them, and then having to face the return process, which is not always easy. Aware of this, Amazon launched Prime Wardrobe in 2018, a service that allows users to try on garments before purchasing them and that Now it arrives in Spain and Italy, in a trial period for selected users.
How Prime Wardrobe works
Wardrobe is one of the services that Amazon Prime members enjoy, which they can choose up to eight items from the Amazon Fashion catalog, which includes clothing, shoes and accessories for children and adults with brands available such as Calvin Klein, Levi’s, Adidas and among other.
Once the garments have been selected, the box will arrive at the consumer’s home free of charge, with a trial period of up to seven days. You can then schedule a free pick-up or drop off the box, with your prepaid shipping label, at any nearby UPS center, and return the garments that are not desired to acquire. The customer will only pay for the items they keep. So, with no up-front charges or hidden costs, you can choose and pay only for the clothes and accessories that you really liked and return what you don’t like, totally free, as you can see in the following video:
The traditional purchase method applied to online
The advantages of integrating Prime Wardrobe into your sales system are many. The speed and simplicity of the Wardrobe system will eliminate the mistrust of purchasing garments that may not be to our full liking. Also, if you want to dress for a special occasion, you can choose from a wide variety of models and only pay for the one you really like. Time is also a great advantage, since they will be able to try on and return the garments without much complication.
With this new system, Amazon eliminates one of the strengths that still remain between offline and online shopping: being able to choose items and try them on before paying for themadding the benefits of shopping in an eCommerce such as buying without queues and from anywhere the user is.
In addition, for now not all the garments that are available on Amazon are included in the Prime Wardrobe service, but it does have a catalog with important brands such as Tommy Hilfiger, Adidas, Levi’s, Calvin Klein, Nine West and Fossil among others.
Personal Shopper, the evolution of Amazon Wardrobe
A year after the launch of Wardrobe, Amazon completed this service with the launch of To start using this new service, prime users will need to complete a survey, whose questions cover their most varied tastes in terms of fashion: preferred brands, style of clothing they like the most, budget and measurements. An approach in which we have already seen other eCommerce initiatives, such as that of .
After completing the survey, Amazon style specialists they will select the clothing and accessories recommended for each of the users, based on your preferences. As with Wardrobe, there will be up to eight garments that consumers will receive in their homes and They will have seven days of probation. Once the user has chosen those that he liked the most, he can pay for them and keep them, while those that have not been to his liking may be returnedjust like the Wardrobe service.
In the United States, each Personal Shopper shipment, which can be configured on a monthly, bi-monthly or quarterly basis, has a cost $4.99 (about 4.50 euros), and for now it is aimed at clothing and footwear.
“Personal Shopper is offering styling help for customers to purchase their favorite clothes from the catalogue, get styling tipshave someone who is your best friend in styling and who can shop on your behalf, giving you highly personalized recommendations through your preferences” assured , chief technology officer of Amazon Fashion at its launch. “With Prime Wardrobe, customers build their own experiences. Personal Shopper is taking that convenience to the next level.”
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