In an increasingly complex digital world, video has positioned itself as one of the favorite formats for all ages, but above all that they always experiment with new ways to produce and consume it. And precisely, one of the ones that has positioned itself as a favorite among teenagers is TikTok (formerly known as Musically)which squeezes the video format to the maximum.
What is TikTok/Musically
TikTok, born as Musically, is a social network that could be compared to a mix between and with which you can create, share and discover very short videos, ranging from 15 seconds in length to a maximum of one minute. Videos in which young users can do practically anything and then edit with the powerful tools that the app has.
in the next video Ruben Cane It explains it very clearly and shows you how to record a video on TikTok/ Musically:
The Musically app was created in 2014 by a couple of Chinese entrepreneurs, Alex Zhu and Luyu Yang, who after launching an e-learning project based on short videos that did not go as well as they expected and inspired by the acceptance of Snapchat by the teenagers in America decided Move your business to social networks. At the end of 2017, the Chinese giant Bytedance Technology acquired Musically for nothing less than 1,000 million dollars (more than 850 million euros). Later came the name change, and Musically became TikTok
You may be wondering how a Chinese app has achieved such success so soon in the West: the curious thing is that was designed from the beginning for this marketnot as in other cases, such as and other applications that have wanted to internationalize but have not been able to connect with the preferences of users outside their market of origin.
All this growth has caused Bytedance to become the most valuable in the world: in October 2018, and thanks to a new round of investment of 3,000 million dollars (around 2,638 million euros) by SoftBank, Bytedance reached the extraordinary $75 billion valuation (about 66,000 million euros). A figure with which , leader for a long time in the list of , whose current valuation is more than 72,000 million dollars.
In fact, Bytedance no longer limits its presence in the SocialMedia Universe to TikTok: for a few months the company has been trying to stand up to the giants of instant messaging with its new chat application Feiliao. Feiliao or Flipchat will be a hybrid between instant messaging and interest forumsand is already available for download on operating systems, although for the moment It has only reached the Chinese market.
But more than simply presenting a chat application that, due to the success that TikTok has obtained, could be a great concern for , an application in which millions of Chinese users daily go to maintain their daily communications, make payments, rent cars or order food. at home However, andFeiliao’s differential factor and with which it may be able to overcome the competition, are its forums.
These chat groups or forums will be focused on the hobbies of its usersas it points out: “feiliao is a interest-based social app. Here you will find the familiar characteristics of chats and video calls, but you will also discover new friends with whom you will share what you find most fun: in addition to sharing your daily life in your feed you will be able to interact with close friends”.
How TikTok-Musically Works
We can start from the premise that in TikTok Musically users can record and edit videos in the same application or upload videos that are saved on the mobile. In addition, since 2016 it integrated the possibility of broadcast live videoa tool that is being used very well by the “musers”that is, those of Musically.
When you enter TikTok you will find videos in vertical format full screen, with an experience, and you can navigate the same way by swiping the screen up.
On the right side of the screen are the buttons to follow a user, “like”, comment and share the videos, while the “follow” options are shown at the top where you can see the users you are following. , and “For you” with suggestions from other Musically users that you might like.
As in other social networks, you can go to the profile of each of the users to know their number of followers, see the content they have shared, how many “likes” they have accumulated or even send them a message.
On the right you can find your own user profileat the bottom of the screen is an Instagram-like menu where you can go to home, find hashtags with the most commented topics (on video), find your messages and the people you follow.
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How to create a video on Musically-TikTok
The fun part has arrived. When creating a video, one of the differentiating factors of Musically against other social networks is that everything will start from choosing a song. You can search for your theme or sound from the search engine or select one among the top hits or the theme you want to deal with, such as comedy.
Once you have chosen your song you will be able to record your video choosing the speed, if you will use the front camera or the rear camera of the mobile, the effects, among many other functions and filters. Musically also has a timer clock to record without having to press the button, which gives you greater freedom of movement and once you have finished recording you can edit it.
Once it’s ready, you can put a description, add hashtags and voila! You can share it in your story or with a friend.
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