They have had a considerable growth during this last year, becoming a resource increasingly used by large international brands such as Luis Vuitton or Coca Cola, who see in this type of cryptoactive a useful resource to incorporate into their marketing strategies.
Even the sports scene has been immersed in this world, as is the case of , the Spanish fantasy football platform, which launches non-fungible tokens for all its players, which means creating an additional source of income through a new category of licenses. Sorare uses the to validate the transactions of this type of player cards, which users can buy. The operations with these cards are carried out through Ethereum, one of the main international cryptocurrencies.
La Liga is the first of the five major soccer leagues to enter the world of NFTs
With this agreement, the fantasy football platform would be able to add to its cards the players of the 20 teams of the League Santander and the 22 of the League smart bank. This alliance represents a big step in Sorare’s idea of building “the game within the game”. That is, taking football to new spaces through digital collectibles and fantasy football leagues. A goal he plans to achieve by signing similar agreements with other major international soccer leagues by 2022.
With this, the Spanish company would have agreements with most of the top 100 clubs in the world, including Liverpool FC, FC Bayern Munich, Paris Saint-Germain FC, Juventus FC, Boca Juniors Y River Plate. This association is a great boost for the development of Sorare, which since its launch in 2018 has built a strong community among fantasy football players internationally. In such a way, this market has achieved a great impact in the sports sector that, as explained by Nicholas Juliafounder of Sorare, reaffirms himself with the signing of this agreement.
“This deal is not only another in Sorare’s growth in the world of sports NFTs, but also a clear sign that the industry sees Sorare’s unique capabilities in connecting fans with sports through NFTs as a crucial part of your future. LaLiga is one of the best in the world, and is home to some of the most prominent clubs and footballers. We are very proud that they have become our first agreement with a league, and we look forward to working with them in the coming years. NFTs are the future of sports fans worldwidebecause they allow fans to come together and feel like they can control the game they love.”
The agreement, which includes both LaLiga Santander and LaLiga Smartbank, is also an important advance for the Spanish competition that is entering the NFT space for the first time, which stands out for its rapid growth, with more than 150 million dollars in card sales this year.
As explained by La Liga through a statement, «Sorare cards are NFT, which means that each one is unique, scarce and its ownership can be publicly verifiable via the blockchain. Sorare’s combination of NFT technology with sports cards and fantasy football is the leading next generation offering within football, and is endorsed by football legends such as Gerard Piqué, Antoine Griezmann and Rio Ferdinand. Through collecting, owning and trading limited edition digital collectibles, Sorare has created a unique gaming experience where users can own their game, build real-world connections, and protect and control their assets in a secure space.”
The League proposes digital licenses as its new source of income
Within the entertainment sector, the sports field is one of the most stable, and has one of the most loyal communities. Millions of fans around the world are always aware of the games and news of their favorite teams. As proof of this, we can take Messi’s march to PSG or Cristiano’s return to Manchester United, that created a stir in the .
For this reason it is important to keep up with new trends and diversify the business. And it is precisely in this area that the association with Sorare enters. as stated Javier Thebespresident of La Liga, this agreement will allow them to expand their reach to new digital communities and will mean a new means of monetization for the organization.
“At La Liga we are always looking for innovative formulas to offer our fans new experiences and broaden the appeal of our competition, the best in the world. This deal with Sorare, one of the most exciting NFT projects, allows us to reach new audiences around the world and offers existing fans new ways to engage with the players and clubs they follow.” Thebes has explained.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus