The Swiss pharmaceutical eCommerce giant, Zur Rose,
What is Zur Rose?
Operating under the Zur Rose and DocMorris, the Switzerland-based Zur Rose Group is Europe’s leading online pharmacy and one of Switzerland’s leading wholesale providers for physicians. The group, whose shares are listed on the Stock Exchange, employs more than 1,000 people at its different offices in the Swiss country, Germany and Austria. Zur Rose Group generated revenues of €850 million in 2017.
What is Zur Rose looking for with this operation
As explained in a «Zur Rose Group seeks to internationalize its company with the acquisition of the leading e-commerce marketplace for health, beauty and personal care products that are usually sold in Spanish pharmacies. With this acquisition, Zur Rose Group will also develop technological capabilities in Barcelona, one of the five most important technology and innovation centers in Europe. Promofarma provides leadership in the Spanish market and offers a boost for international expansion, both cross-border and by country, with a very capital-efficient business model.”
With the acquisition of Promofarma, Zur Rose Group continues with its own digital transformation and with the diversification of its business. With the entry into the Spanish market, the Group expands its leadership position in Europe and paves the way for continued growth. Walter Oberhänsli, CEO of Zur Rose Group, explained: “Zur Rose Group is not only acquiring the Spanish online leader in the consumer health category, but it is also acquiring a technological platform that will allow us to continue with our international expansion, as well as deploying a new business model through the association of pharmacies and stores. of health throughout Europe.
Promofarma: sale of one of the greats of Spanish eCommerce
Founded in 2012, Promofarma has built and operates a “managed” e-commerce marketplace that connects consumers with health, beauty and personal care providers, most of them pharmacies.
The business has more than 50,000 parapharmacy products listed on its platform and sells products from more than 3,500 brands, products that are acquired and shipped by more than 500 partners, mainly pharmacies, but also pharmaceutical companies and health stores. In 2017, the company generated a sales volume of approx. €19 million, 50 percent more than in 2016.
During 2018, the Spanish company had begun its international expansion and already serves 20 countries throughout Europe through crossborder e-commerce. David Masó and Adrià Carulla, the founders of Promofarma, comment: “We created Promofarma as a technological platform to be able to offer the best online shopping experience for health, beauty and personal care products at a European level, as well as to help pharmacies and brands to sell online profitably. By combining our “managed” e-commerce platform with the Zur Rose Group, we will become the European leader in e-commerce marketplaces for health products.”
Today we announce the sale of a Zur Rose. A great sale for everyone: employees, investors, buyers and above all for those who can continue with their dream of building the largest pharma company in Europe. An honor to have been there!
– Aquilino Peña (@Aquilino)
The truth is that Promofarma has become one of the main references within the field of eCommerce of hygiene and health products in our country. With amazing growth, the reach of their online business has been recognized through awards such as the one he received at the awards ceremony Precisely, shortly after receiving that award we spoke with David Masó, co-founder of Promofarma.com, who told us some of the keys to the company’s success:
«PromoFarma.com was born to respond to the demand of an increasingly experienced public in digital consumption that, however, was not sure where to go to find an online marketplace focused on parapharmacy products.
Since then, it is true that we have taken advantage of this upward curve of the consumer health market driven by the increase in people interested in a healthy lifestyle and personal self-care. Our users are buyers concerned about their personal health, but also about that of their family, who also trust prestigious brands and want to find a varied catalog at good prices online.
For us, this boom in personal care is a stimulus to continue offering the widest possible catalog and services that are increasingly adapted to the changing needs of our buyers.”
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