Although it is true that, among the search engines, we often forget that man does not live by google alone. There are countless search engines trying to compete with the American giant. For this reason, we present the most used search engines today.
It is true that, globally, none comes close to the success of Google, but there are engines like or whose acceptance in certain countries is substantially greater than this one. You already own a eCommerce, marketer or just everyday useryou may be interested in knowing the diversity of search engines beyond Google.
What are the most used search engines today?
Statcounter periodically presents the most widely used search engines in the world or in different countries. Let’s see what these search engines are like and how they are (data from December 2021).
1. Google, the main search engine worldwide
As we have already seen, toCurrently, worldwide, nor there is no search engine that stands up to Google. According to Statcounter, has 91.4% of the market. Its great popularity makes it one of the most used search engines by online marketing professionals, websites, eCommerce, etc.
Its powerful algorithm is the cause of many headaches for those who, trying to unravel it, strive to get their websites up in the results pages. .
However, its huge popularity could also be a negative, as the competition for paid or organic rankings becomes huge. Appearing in the first positions of the results page is not easy, costly efforts and resources.
2.Bing
Although this is a long way from Google, with a market share, according to Statcounter, of 3.14%, the truth is that it is the search engine that is closest to it. If we could name any of the search engines as its direct competition, it would be Bing. It receives some 12,000 million monthly searches and is present in a large number of countries, especially in those that speak English and Spanish.
Bing is therefore one of the most popular search engines in the world. It is owned by Microsoft and allows integration with Microsoft Office Outlook, etc. and other search engines are powered by Bing searches. In addition, this presents a rewards program in which you will be able to obtain points for interacting with the platform, which will allow you to receive gifts.
3. Baidu
China is one of those countries where Google does not lead the market. is, without a doubt, the most used search engine in this country, followed at some distance by Sogou and Housou. If your market is in China, it is essential that you take this search engine into account.
In many ways it is very similar to Google, being in Mandarin Chinese. have led to the failure of this in its attempt to enter the Chinese market.
While in the world market Baidu stands at 1.76%, in the Chinese market it stands at 86.82%. And it is that, despite the censorship and restrictions imposed on the search engine by the policies of this country, almost everyone seems to use Baidu in China.
4. Yahoo!
With more than 25 years of age and a 1.53% of the world market, Yahoo! It is still one of the most used search engines in the world. Although it is true that it is no longer the Internet giant that it was in the early nineties, being at that stage the pioneer and more important than Google, the truth is that it still has a prominent place on the network.
However, Yahoo Answers, one of its most famous services, saw its end during the last phase of 2021, leaving behind a wide variety of questions and answers very well positioned in Google. As well as some of the best internet memes.
Yahoo! he has wanted to be a lot of things, from a news portal, email, to a financial aggregator, which has led to a series of changes throughout his life. Currently, this is one of the search engines powered by Bing searches.
5. Yandex
Russia also uses its own search engine: . It is the most used search engine in this country. presents 0.92% of the global market, with an audience of more than 12 million users from Russia and other countries such as Ukraine, Kazakhstan, etc. It can be used in both English and Russian or other languages.
Partly, its success in Russia may be due to the importance given, from the outset, to the complex Cyrillic alphabet. Yandex has been expanding to other countries, such as Turkey, where many of its services are well received by users.
With nearly 30 million users per month, spending on innovation, as well as its presence in many countries of the former Soviet Union, it cannot be denied space among the best search engines today. Again, if you run an eCommerce or any other business and want to have, don’t forget Yandex.
6. Duck Duck Go
If what you want is to keep your privacy safe, this is the search engine you were looking for. This American search engine does not track you as a user, does not save your information, nor does it share it with third parties. Thus, the ads that follow you around the internet when you search for information about your next purchase will disappear instantly.
Betting on open source and with 0.66% of the world market, DuckDuckGo has about 62 million searches a day, ranking as the sixth most used search engine in the world. The fact of not tracking your search data means that it does not present personalized results, but they will be the same for both you and your neighbor, whether or not he is obsessed with photos of kittens.
Other search engines…
The truth is that the list does not end here, there are an infinity of search engines like Ask, Naver, Ecosia, AOL, Startpage, MetaGer, etc.
Although many of them are far from being the most used search engines in the world, it seems interesting to take a look and browse their functionalities, characteristics or appearance that they present; observe, in short, the variety of possibilities that users have when surfing the net.
These are the most used browsers in the world
Since we have seen which are the most used search engines by Internet users around the world, let’s take a look at the main web browsers from which they connect:
1.Google Chrome
Unsurprisingly, just like Google’s dominance in the search engine realm, your web browser Chrome leads when it comes to web browsers. According to the data shared by Statcounter, this browser encompasses an estimate of 64.06% of the market share.
In this way, since its creation in 2008, the closed source browser has become one of the most used by Internet users. This thanks to the great variety of applications and extensions that it incorporates within its interface. Likewise, as part of the Google family, it allows a wide degree of interaction between its different products, facilitating its use.
2.Safari
Safari is a high-speed web browser developed by Apple Inc. company released in 2003. This browser, as usual for Apple, is a product for exclusive use of the company’s products, i.e. Macs, iPhones, etc. However, between 2007 and 2012 it had an open version for Windows users.
According to Statcounter, this is the second most used web browser in the world with 19.22% of market share. This browser has a high level of interaction between different devices thanks to the synchronization of the Apple account. Likewise, within browsers, it stands out for its security measures, minimizing the risks of tracking and other malicious actions by third parties when browsing.
3.Edge
We all know Internet Explorer, one of the giants of the old Internet era that was Microsoft’s flagship in the world of browsers. Okay, Microsoft Edgeis the updated version of this already obsolete browser and has only one 4.19% of the market share. Like previous browsers, this one excels at cross-device interaction through synchronization with Outlook accounts. In addition, it also stands out in the integration of different Microsoft products such as Office 365, Microsoft Teams, etc.
It is generally the default browser on devices with a Windows operating system, but its use is usually limited to downloading other more widely used ones such as Chrome.
4.Firefox
Born in 2002, firefox it was one of the main competitors, along with Internet Explorer, in the landscape of web browsing in the early days of Chrome. Unlike the previous ones, this browser works from an open code, offering greater transparency to users and a greater capacity for interaction in terms of development.
Despite its former strength within this ecosystem, Firefox currently has only one 3.91% of the world navigation share. Even so, it continues to be valid in the digital world, especially with the current fight against third-party cookies as it is one of the first platforms to desist from its use.
5.Samsung Internet
This browser is specially developed for mobile devices, and as we can infer, specifically for Samsung models. Its placement in this position within the global ranking of web browsers makes clear the wide impact that the Korean brand has in the digital world. Well, although it is limited to mobile devices such as cell phones or tablets, this browser has a 2.8% of the market share.
One of the remarkable features of Samsung Internet is its customization capacity, offering a more dynamic browsing experience to its users. Likewise, it allows the integration of different exclusive Samsung addons.
6. Opera
Finally, in sixth place we have Operaa browser focused on the user experience and one of the oldest since it was launched in 1995. This browser has only one 2.34% of global usersalthough in recent years its community has been growing thanks to its efficiency, speed and simplicity.
This browser has an automatic ad and advertising blocking function as well as an integrated VPN, to facilitate browsing on websites that are blocked by countries. Likewise, it has a specialized version for gamers called OperaGXwhich helps optimize navigation management to generate a more comfortable gaming experience.
Other web browsers…
Of course the list does not end in these 6, since there are a wide variety of browsers such as brave, Android Internet, UC Browser, IEetc…
However, these aforementioned ones do not accumulate more than 1% of the global navigation share among themselves, leaving them well below those that we have listed previously.
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