Ranking of the 50 most popular online fashion stores in Spain (2020) – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Since the , The fashion sector has been one of the most important and that have reported greater growth around the world, and specifically Spain, where there is an increasing number of brands that offer clothing and accessories online. The ease and convenience of purchasing clothing, footwear, accessories and complements with just one click at any time and place adds to the inspiration that we can find in the immense catalog that is the interneteither in the online fashion stores themselves, or even in search engines.

However, not all online fashion stores are equally successful: some manage to stand out for the number of visits they receive, and for this reason we want to share the ranking with the 50 most popular online fashion stores in Spain.

These are the 50 most popular online fashion stores in Spain, according to their traffic

In order to carry out this research, we have had the collaboration of , the net quest with data intelligence for digital retail. On this occasion, they have been the ones who have provided us with the share of visits received by the different online in Spain between September 2019 and September 2020.

Next, we show you the list of them -which collect a total of 50 businesses or online stores-, with a brief description of the former, so that you can get to know them better and have them on file when you need to access any site specialized in fashion. As you will see, in order not to distort the list, in the ranking We have not taken into account the large multi-category eCommerce, like Amazon, , El Corte Inglés, etc… which also sell a huge amount of fashion items.

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retailers
Share of visits

1. 9.3% 2. Zalando 8.1% 3. Zara 6.9% 4. H&M 5.4% 5. Mango 5.1% 6. Kiabi 3.8% 7. 3.4% 8. Pull And Bear 3.4% 9.Vente Privee 3.0% 10.Shein 2.7% 11.Showroomprive 2.7% 12.Springfield 2.6% 13.Women Secret 2.6% 14.Asos 2.4% 15.Bershka 2.3% 16.Venca 1.9% 17.Veepee 1.8% 18.Cortefiel 1.6% 19.Primeriti 1.5% 20.La Redoute 1.3% 21.C&A 1.3% 22.Desigual 1.0% 23.Merkal 1.0% 24.Oysho 0.8% 25.Dreivip 0.8% 26.Massimo Dutti 0.7% 27.Tous 0.6% 28.Sfera 0.6% 29.Pampling 0.6% 30.0.6% 31.Spartoo 0.6% 32.Pandora Shop 0.6% 33.Pimkie 0.6% 34.0.5% 35.0.5% 36.Deichmann 0.5% 37.Hollister 0.5% 38.Parfois 0.4% 39.Micolet 0.4% 40.Calzedonia 0.4% 41.La Tostadora 0.4% 42.Bimba y Lola 0.4% 43 .Zacaris 0.3% 44.Converse 0.3% 45.La Frikileria 0.3% 46.Tezenis 0.3% 47.Vans 0.3% 48.Etam 0.3% 49.JustFab 0.3% 50 .Inside 0.3%

Percentage of visits received by the different eCommerce with respect to the aggregate total of visits to online fashion stores in Spain. Data from Netrica.com

1. privilege Privalia is one of the great references in the online fashion sector in Spain: an eCommerce that offers on its website large recognized firms such as Nike, Adidas, Timberland, Adolfo Domínguez or Agatha Ruiz de la Prada. This wide range of brands and products at affordable prices is one of the main keys to its success, in addition to its great experience. It currently belongs to the French group

  • Sell ​​private. Foundation date:
  • 2006 CEO:

Fabio Bonfa

2. Zalando

  • is more than a platform specialized in clothing and footwear, one of the preferred online fashion stores in Spain and the rest of Europe. This company of German origin and whose headquarters are in Berlin, has a presence in 12 European countries. In recent months this marketplace has taken great steps in its evolution, moving toFoundation date
  • : 2008 CEO:
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Rubin Ritter

3.Zara It is more than likely that we will not have to explain what Zara is or its great importance in the world of fashion. This immense commercial emporium founded by Amancio Ortega and Rosalía Mera is the group’s flagship chain, and currently has more than 2,000 stores around the world, while your eCommerce and app is used every day by thousands of people

  • making it a great reference in the sector. Foundation date (online store):
  • 2010 CEO:

Oscar Perez Marcote

4.H&M The Swedish chain of clothing and accessories stores Hennes & Mauritz began in the 1970s by merging two major clothing brands for men and women, and around 2004 it began its co-branding model, collaborating with designers that turned the brand around. It currently has 4,700 stores in 69 countries while

  • It has a presence on the internet with its online store and is present in 44 markets. Foundation date (online store):
  • 2007 CEO:

Helen Helmersson

5. Handle The fashion multinational focused on the manufacture and sale of clothing and accessories, is one of the best known in its native Spain and in the world. It currently hasmore than 2700 points of sale in 105 countries

  • while your online store allows you to diversify your sales. Foundation date (online store):
  • 2000 CEO:

Isak Andic

6.Kiabi While it is known for offering low prices on its extensive catalog of clothing and accessories for the whole family, it is also committed to quality. Kiabi is part of the great French Mulliez group,

  • The family that owns Auchan (Alcampo in Spain), Decathlon or Leroy Merlin, among others, and its eCommerce, despite having been slow to arrive in the country, has managed to position itself among the sector’s favorites. Foundation date (online store):
  • 2000 CEO:
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Nicholas Hennon

7. Stradivarius Yet another of Inditex’s great brands, , has managed to position itself among the benchmarks in the online fashion sector. This giant has an online sales platform in more than 27 countries

  • In addition, its physical presence reaches 68 countries with a network of 1,000 stores around the world. Foundation date (online store):
  • 2011 CEO:

Jordi Triquell

8. Pull And Bear One more of the Inditex brands could not be missing from this list: which began in 1991 with the aim of reaching the youngest market in the group.

  • Pull and Bear is currently present in 74 markets with more than 970 stores,Foundation date (online store)
  • : 2011 CEO:

Jose Pablo del Bado

9. Sell Private

  • The French company has become a giant of private sales in Europe, buying, as we have seen, Privalia. An eCommerce that bets on a large catalog in constant renewal… at low prices.Foundation date (online store)
  • : 2001 CEO:

Fabio Bonfa

10.Shein

  • The online store of the Chinese company has been active for more than ten years and bases its success on offering women’s fashion at affordable prices, attaching great importance to the latest trends.Foundation date (online store)
  • : 2008 CEO:

Chris Xu

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