the global eCommerce platform part of the Group, has announced that it is working to favor more than 100,000 content creators around the world over the next year, creating new job opportunities and guiding them to generate new sources of income, which will also allow them to cope with the global economic downturn caused by the COVID-19 pandemic.
This new program, called is a platform dedicated to the creation of structured content in campaigns. consolidated, as well as those who want to explore content creation can access collaboration opportunities through this platform, both with AliExpress and with the brands that sell in the marketplace. In exchange, they will receive compensation for creating original content that helps brands sell their products and attract new customers within the platform.
In Spain, AliExpress has several channels that allow content creators to work with the platform, including AE LIVE and AE Feed (both channels are in the AliExpress mobile application), in addition to digital marketing actions carried out by influencers outside the platform, in their own profiles on . So far, AliExpress collaborates with several agencies, both in China and in Spainand has worked with over 200 content creators. Among the influencers who have established close relationships with AliExpress in Spain, 15 of them have more than 1 million followers.
A new collaboration model between brands and influencers
As explained by Aliexpress itself in a statement:
“At a time when consumers increasingly demand more information during the purchase process and want to interact with brands in a new and attractive way, AliExpress has worked with local influencer marketing agencies across Europe to nurture the talent of content creators and offer a new commercial approach that goes beyond the traditional notion of one-off cooperative actions with brands.”
Under this new approach, agencies will encourage influencers and content creators to try new business models, such as a performance-based commission schemewhich has already been tested in China
“As e-commerce continues to grow and ‘shoppertainment’ reshapes the landscape and changes the way people shop online, influencers and content creators are playing a bigger role in driving retail transformation and retail success. electronic commerce. This is reflected in sales through live streams, which have become a great source of job creation and income in China, especially during the Covid-19 crisis, when offline companies were forced to close their doors and people had to stay at home,” explained Wang Ming Qiang, AliExpress General Manager.
How to participate in AliExpress Connect
Being part of AliExpress Connect is very simple: through a single click and linking your accounts of Facebook, Instagram, Twitter, , VK or Googleestablished and emerging content creators can access numerous activities and campaigns, including creating original content for brands and showcasing their favorite AliExpress products. Influencers will have the option of enrolling in the program individually or through the agencies that represent them.
Once they have registered, they can immediately start sharing the content generated on the platform, as well as promotion codes on their social channels. As they work on the creation of said content and the campaigns to which they have access progress, they will have the opportunity to receive higher compensation.
Spain and the channels to access content developed by influencers on AliExpress
Spain is one of the three main markets for AliExpress and for this reason the platform has launched several initiatives aimed at local content creators to increase the diversity of the content offer on the platform. A) Yes, AE LIVE started operating in Spain in September 2019 and so far has accumulated over 500 live streaming video shows and 1.2 million total viewers, reaching an average of more than 2,000 viewers per show. AE Feed It was launched in Spain in April 2020 and has generated more than 400 posts so far, accumulating more than 300,000 impressions in the application and more than 30,000 visits to product pages.
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