Commercetools it’s a portfolio of flexible and modular e-commerce toolsbased on architecture (Microservice-based, API-first, Cloud-native and Headless) that allows companies with digital businesses to create and extend their business online to respond to current and future needs. It is positioned as the only native solution headless, being the client the one who decides the Front-end technology that he wants to use and integrate through APIs. Having a decoupled ecommerce is a market trend that allows us to offer native omnichannel user experiences, as well as innovate in specific business areas with a very reduced Time To Market. Customers can implement, test and launch new features or services in a much more agile way, giving them control over their ecommerce solution.
According to the latest market analysis by Gartner INC, commercetools is one of the leading solutions to consider if a company enterprise looking for a flexible and scalable commerce solution to respond to business needs, whether they are B2B, B2C or D2C.
Commercetools opens its second largest international hub in Valencia
As the company explains: “The technology it offers commercetools to help enterprise-level companies in Spain and Portugal arouses enormous interest, which is why it is essential to have staff in the territory itself. The client is the most important thing and we greatly value maintaining a close relationship with him. For this reason, we are pleased to announce the upcoming opening of an office in Valencia, a true hub for developers and engineers.”.
«Valencia is becoming the Silicon Valley of the Mediterranean, where commercetools will establish a local office to maintain the expansion of the business in Spain and Portugal from March 2022. In addition to driving sales and customer support activities, the office of Valencia will be our company’s second largest Tech Hub and where we will hire hundreds of engineers and developers who will take advantage of the exceptionally attractive quality of life, and the influx of some of the best talent in Spain” explains us Dirk Hörig, CEO and co-founder of commercetools.
commercetools team in Spain
Leading the team in Spain is recently appointed commercial director for the Spanish market.
Regarding the presence of commercetools in Spain, Henry Round points out: «commercetools is the first 100% headless commerce solution that responds to online consumer demand. It will allow companies to have an integrated online store with the best solutions on the market and reuse existing web developments. We already have active clients in Spain, as well as a network of trusted technology partners that includes Incentro, AtSistemas, Plexus, DMIC, Accenture, Vass and Google Cloud with whom we have already worked with exceptional results.«.
Along with the rest of his team members, Enrique Redondo will be in charge of leading all the activities in the region. Since marketing to customer serviceincluding alliances with local companies and integrators that will help them respond to the needs of companies in Spain and Portugal.
Your current Spanish client portfolio
Among some of the companies that are already part of its portfolio of Spanish clients are: Cione Group, SEAT/CUPRA (VW Group) Y Optica2000. has recently joined Leroy Merlin Spainthe DIY chain for home improvement and gardening based in Madrid, which has 130 stores and 18,000 employees throughout the territory.
«Leroy Merlin Spain opted for commercetools thanks to the ability of our commerce solution to respond flexibly to new market needs and current trends in consumer habits in Spain. In particular, the growing acceptance by customers in the online purchase of materials for the home and garden» explains Dirk Hörig. Now, the commercetools unified sales platform has made it possible to improve the customer experience in the physical store. «Leroy Merlin Spain also benefits from our architecture, which follows the MACH principles (based on Microservices, API, Cloud and Headless) and prioritizes flexibility, speed and scalability.” Add.
Another aspect for which Leroy Merlin Spain chose commercetools as a tool was its approach to composable commerce, a headless SaaS software that separates the front-end customer experience from the back-end complexities. This allows them to choose from numerous third-party providers to perform a single action, but in a great way. He also explains that thanks to this alliance: «Leroy Merlin Spain has managed to take greater control of its business and offer exceptional shopping experiences, adapting its digital commerce solutions to its business objectives and needs«.
If you are interested in the sector and being part of its team in Valencia, you have several .
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