Human relations between clients and companies have always been a factor of great importance, since they constitute a fundamental part of the business image. Likewise, with the importance that the user experience has taken on in the digital ecosystem, maintaining a good interaction between both (client and company) has become a basic strategy for business growth.
In this way, customer relationship management (CRM) tools have a special place in the catalog of today’s companies. These help manage, administer, analyze and even centralize and automate everything related to customer interactions. What finally allows boosting customer loyalty and satisfaction, revaluing the company’s business model.
Comparison of the 6 best CRM software
Based on its relevance for companies, we have currently decided to bring a comparison of six of the most important CRM software on the market. In this we will monitor its functions, advantages, disadvantages and prices, so that you can choose the one that best suits your business.
Founded in 2005, It is one of the best-known CRM tools worldwide, with a count of more than 128,000 clients in more than 120 countries. This tool offers different functions aimed at the organization of companies in terms of dealing with customers, with a special focus on marketing and sales activities. In this way, it allows the use and integration of chatbots, landing pages; in addition to live chats, tickets and forms. Being possible to control these and many more functions from a unified dashboard.
On the other hand, it has a free version that offers solutions focused on different work teams such as: Sales managers and executives, marketers, customer service teams, operations managers; and even has features for business owners. Meanwhile, it also has a paid version built on 5 business aspects: Marketing, Sales, Service, Content Management and Operations. The subscription plans and packages of this CRM range from €41 to €3,680 per month.
Advantage:
- Complete range of functions for different departments and work teams.
- Ease of use and integration.
- Intuitive design.
- Spanish interface.
Disadvantages
- It works better for SMEs and freelancers than for large companies given some software limitations.
- Despite having a free service, the more specialized functions are within its subscription format.
Created by the technological giant of Bill Gates, this CRM offers the possibility of connecting different aspects of the business such as customers, operations and products under the same platform. With this, it offers a fairly centralized solution with extensive integration thanks to its relationship with the different Microsoft products such as office 365.
Being a more specialized product, this CRM requires programming knowledge in order to make more efficient use of its functions. What can be presented as a disadvantage by needing more knowledge and specialized equipment, compared to other software that is easier to use. On the other hand, it has solutions that comply with specific characteristics, thus offering a more direct and efficient management for each field; something that at the end of the day can boost efficiency in different aspects of business. Its price starts at €151.80 per user/month.
Advantage:
- Widely known.
- Integration with Office and Outlook, which facilitates its use.
- Microsoft support.
Disadvantages:
- It works only for large companies.
- It requires previous knowledge for its efficient use.
Pipedrive is one of the most recommended tools in the digital ecosystem, used by more than 95,000 companies worldwide. Despite also being a sales-oriented tool, it has a very complete management that helps close 28% more cases on average.
This tool has the advantage of being easier to use and much more intuitive than others in the market, allowing its implementation in any business; ranging from large companies to SMEs and entrepreneurs. However, as in the case of Salesup, its function is limited to sales, offering a smaller range of action in contrast to another tool, it even leaves out marketing-related procedures in order to stay ahead with sales.
Advantage
- Allows call tracking and contact history for greater control over customer management.
- It has a high level of automation that facilitates processes.
- It has a support chatbot for any inconvenience or doubt.
- Wide safety net, easy use and integration.
- Various visual customization features to help with organization processes.
Disadvantages
- Their support is limited to office hours.
- It does not have an internal email platform.
We have spoken with Pipedrive and they have offered us a 30-day free trial for our readers, plus a 20% discount on the first year from the following link:
Salesforce It is one of the oldest tools with the longest history on the market, being present since 1999. This makes it one of the most used software on the market, especially by large companies. However, for entrepreneurs and SMEs it can be a somewhat more expensive and complex solution, so it is not completely recommended.
Your solution is based on your software Customer 360, which integrates the different departments of a company: marketing, sales, commerce, services and support. From this, it generates a unified platform through a shared data network that allows more efficient and centralized management.
The company offers personalized solutions that adjust to the needs of each client, according to their size and business. This modality contributes to building better relationships both within the company and with customers, based on a more specific administration of resources. Their prices depend on the type of package purchased by the company, since it works with custom solutions.
Advantage:
- Easy to use once fully configured.
- Complete catalog of functions and tools.
- Intuitive interface.
Disadvantages:
- Building on its many features, it works best with specialized departments that can exploit the particular features of each tool.
- The cost can quickly escalate according to the tools and needs of the company.
- It can be difficult to receive support due to the somewhat cumbersome application and communication process.
This CRM is focused on the sales market, so it is especially aimed at eCommerces. Likewise, it is a solution created especially for the Spanish-speaking ecosystem, offering marketing, sales and billing solutions.
Because it is aimed at a specific business model, it can be at a disadvantage compared to other CRMs such as Salesforce or Microsoft Dynamics. However, this allows you to generate more efficient management for sales channels by offering tracing, quotes, automated marketing campaigns; as well as solutions Shipping, storage Y invoice verification.
Advantage
- Development specified for Spanish speakers.
- Greater capacity and boost sales thanks to its specialized management.
Disadvantages
- Its specialized management is also counted as a disadvantage by leaving out other important services for the growth of the company.
Zoho is a similar tool to Salesforce in the sense that it offers different features and integrations, according to the needs of the business. In this way, it has a broader integration within the different departments of a company. But, unlike Salesforce, its business model is adaptable to small businesses and entrepreneurs, making it a more accessible and dynamic option.
Likewise, it can integrate more than 40 secondary applications, related to commercial and productivity aspects, which will help to optimize the organization; In addition, these are available for their web and mobile version, allowing omnichannel management from any place or device.
Advantage
- It allows the creation of portals for consumers, partners and sellers, supporting a more autonomous management of requests.
- It has an API for creating custom integrations.
Disadvantages
- It can be somewhat more complex to use than other options.
- It is very focused on marketing, leaving other aspects a little aside.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus