Toys: Analysis, evaluation and comments – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

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Prices


low shipping costs


Short delivery times


Catalog diversity


Confidence

Juguettos is a toy ecommerce where you can buy all kinds of leisure items for the little ones at a more than competitive price.

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is one of those trademarks with a curious and very attractive name. If its consonantal simplicity and duplicity were to spread across the web, we would soon come across shoe stores called , potato manufacturers called Patattos or cough drops called …. Curiosities aside, Juguettos is a company generated from an initiative of the retailers association cooperative, which brings together more than 70 toy distributors from all over Spain. In their 220 stores from all over the country sells 17 own brands and 100 others of the world’s best-known manufacturers, and is one of the few companies that continues to grow.

Juguettos: An improvable shipping policy

Something clearly improvable about Juguettos are the shipping costs. €8.95 . Fixed. (Of course, without increases due to size, weight or number of products.) A cost that is too high, especially compared to that of many other online stores that we have talked about here. Obviously, there is a reason for such a high cost: Its speed. in 48 hours you should have your purchase at home ready to start enjoying. However, the speed of delivery is a sad consolation for customers who are not in an excessive hurry and prefer to save those almost nine euros. Something quite likely, considering that eCommerce customers mostly prefer free shipping at their speed.

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The structure of the Juguettos.com website can also be improved. There is a lack of categories really adapted to what customers are looking for, drop-down menus…another organization. At least this is offset by an efficient search engine and good product sheets, with large and attractive photographs, and detailing the recommended ages in each case.

If you like the website, and you decide to buy from it, you will discover that their prices are quite competitive, even with quite an advantage over other international toy distributors. Of course, despite being quite extensive, the breadth of the Juguettos catalog is not comparable to that of other major ecommerces.

For the rest, little more to add. On the negative side, there is a lack of free immediate contact, it is missed not being able to pay via transfer or cash on delivery, and returns are at the customer’s expense. But above all, he misses the lack of connection between physical store and online store, which makes you not have the possibility, for example, to request a free delivery in store. Especially strange considering its extensive network of outlets. On the positive side, customers have the possibility of belonging to the Club Toys, which would allow them access to raffles, offers and various promotions.

A well-intentioned ecommerce full of hundreds Y hundreds of toys

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