Today more than ever we know that Having an online presence is essential for any company of any category, especially an online store since during the quarantine due to Covid-19 thousands of small physical stores and companies have had to close their doors.
It is true that many of them have received orders by phone or WhatsApp, among other channels. Nevertheless, having an online store will help you, just as it is helping many companies, to better organize your business, obtain greater visibility and ease of purchase for your consumers.
Despite this, many people may think that creating an online store is extremely difficult, since they do not have programming or design knowledge. The good news is that you can use Prestashop to create an online store quickly and safely.
Advantages of Prestashop when creating your online store
Prestashop is a Content Management System or CMS open source, that is, anyone can use and customize, and is also specifically geared towards eCommerce. Also, it is very easy to install. For this reason, thousands of people, all over the world, have chosen it to develop their online stores. In addition, the PrestaShop CMS is one of the most secure that exists.
The download of Prestashop is completely free, and to create a basic online store, you will only require an investment in domain and hosting, however, customization is always recommended, because each business has its particular needs and objectives.
Among its main benefits are:
1. It is an extremely easy platform to install and use in its basic version
With Prestahop you can create an online store practically in minutes. However, if you want to fully customize the layout, as is recommended, you will need extensive optimization of how it works. For this you can ask for help. For example, the can help you throughout the process of programming and designing the store.
2. You can customize the CMS-oriented themes
Prestashop has multiple templates that you can choose from to fully adapt it to your online store, and with an average workload. This is a most interesting aspect. Since the variety and options of themes for PrestaShop is very wide. In addition, you can find them according to the type of business: pharmacies, fashion stores, shoe stores… However, something you can never forget when choosing your favorite theme for your PrestaShop store is the responsive version for mobile devices.
3. Its control panel is quite simple and intuitive
Despite this, customizing the control panel will always be preferable, in order to speed up some processes and adapt it to your specific needs. Within it you can configure issues such as carriers, taxes…
4. Prestashop also allows you to customize the modules
With the modules you will be able to organize the contents of your online store and facilitate the navigation and search of the users, with an average workload. The modules are complements that you can add to your online store depending on your needs, when they arise. Thanks to them, you will be able to improve both the aspects of the web, as well as its functionalities and usability.
Although many of the modules (and also the themes) are free, there are some that are paid. But you do not have to worry, the investment in them is not excessive at all
5. You will not require an excessively expensive server
Because it is a light platform and you can optimize it, a host with excessive requirements is not required.
6. You can easily integrate it with your ERP
In this way you will be able to increase the productivity of your online store, so that you will be able to automate the order preparation processes, stock updates, product information… In addition, with this integration you will be able to have a 360 view of your business.
7. Allows you to create completely secure stores
One of the aspects that users pay the most attention to when buying in an online store is its level of security, when making the payment and providing the data. With PrestaShop you can install SSL certificates, which encrypt data that can be hacked.
8. Create your international store whenever you want
When you decide to take the international leap in your business, with Prestashop you will be able to carry out the development of your ecommerce in the languages and for the countries that you deem appropriate. This CMS supports almost all types of currencies, which exist and can be configured in 40 languages. Thanks to PrestaShop you will be able to configure taxes according to country, do all the translations that are necessary for you.
9. Prestashop is an excellent CMS for SEO
Organic positioning is what allows us to receive traffic at no cost, and for that reason it is extremely important. Prestashop is a well-optimized CMS for organic web positioning, which will increase the visibility of your online store in search engines.
The possibilities of the for Prestashop are endless, from smaller stores with a reduced catalog to stores with large catalogs of products. Prestashop allows the easy management of tags that are as important for SEO as the goals, it allows you to modify the templates to correctly adapt the web hierarchy and offers you the correct structure of the language tags, among many other points to take into account for web positioning.
Of course, this point is extremely important, and when you have an operational online store, you will need to surround yourself with the best professionals. For this you can contact.
10. Easy update of content and products
Prestashop also allows you to update the contents of your online store easily and quickly, so you can add new products to your stock or remove those that are out of catalog. You will also be able to make all the combinations of products that are necessary to obtain the maximum performance in your business.
By installing and using ecommerce plugins you can customize the characteristics of the products you have for sale. Showing users relevant aspects for the purchase such as sizes, colors, sizes, weights…
11. Optimize WPO
It also offers you the possibility of carrying out a Web Performance Optimization or WPO, in order to improve the performance of your online store, reducing the waiting time of customers, with which you can increase conversion and also your positioning in search engines such as Google. .
12. Great network and user community
PrestaShop has a huge user community that will help you solve all the doubts you may have. Currently, this community is available in English, French and Spanish, and you can be part of it whenever you want to share experiences, tricks, queries…
As you can see, PrestaShop is a great opportunity to create an online business, which you cannot miss. Regardless of the CRM you choose, setting up an online store (if you haven’t already) is the best option for your business. In 2019, electronic commerce invoiced more than 10,000 million euros, only in its first quarter, according to data from the (National Markets and Competition Commission). These data prove it, so get down to work.
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