The children’s fashion has gained weight in recent years. As in many sectors, online commerce represents a significant part of its sales. Neck & Neck is a children’s clothing brand that was born in 2006 and since then it has done nothing but expand, working in the face-to-face and online segments. How does your eCommerce work? Let’s check it…
Neck & Neck, a website adapted to several languages and with a clean design
The first thing you will see when you enter the web is a dialog box What does he ask you? country and idiom. In this way, it will redirect you to one of the 10 countries in which it operates.
At this point, we can say that the web designers They knew how to choose the colors and the distribution. The navigation is pleasant, intuitive and the colors are soft, perfect for a children’s clothing website. The sections available on the web are essential, inspiration, newborn, baby boy, baby girl, girl, boy and uniforms. In this way, you can choose according to the different stages of growth.
In the product sheets Sufficient information is included. You will have the photo composition, price, description, shipping conditions, size availability and the possibility of adding the garment to the trolley of the purchase.
It must be indicated that the store has profiles in different ; however, the update frequency differs depending on the case, from being almost daily on Facebook to more than a year on Twitter. As for customer service, you can call from Monday to Friday in office hours still 902.
How to shop at Neck & Neck
Neck & Neck only accept transactions in credit card. Thus, it is missing to have more possibilities for these transactions, such as cash on delivery. He is from €4.95 for orders of less than 60 euros; from now on, it is free, as well as in the case of delivery to the store. There is no fixed delivery time.
conclusion
If we weigh the pros and cons, we conclude that Neck & Neck is an eCommerce with good things but with room for improvement. The presentation of the page is good, it has a good catalog and its product sheets are correct. However, it should unify criteria to work with social networks, offer a free contact method and improve interaction to learn more about data such as delivery times.
It is noted that its main core business is the face-to-face sale Y they haven’t taken full advantage of it that could to the channel on-line. In any case, we consider that it is an eCommerce that must be followed in the near future because this sector is going to .
- Price: 7.5 (according to the type of product they offer).
- Catalog diversity: 6 (there are several references and choice capacity).
- Confidence: 7.5 (in case of doubt, you have the possibility of calling 902 from Monday to Friday during office hours).
- Short delivery times: 5 (not specified).
- Low shipping costs: 7 (they are within what the market marks today).
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