Having a wide variety of channels and having a presence where potential customers are is one of the invariable keys for companies of any line of business and size, as has been shown the Asian low-cost fashion firm which now leaves its own eCommerce and lands in the largest marketplace in the world opening his own store with his fashion catalog in the giant American Amazon.
Shein will integrate part of its huge catalog on Amazon
At Amazon, Shein has created a catalog that includes a wide variety of items ranging from clothing to household products, for now with a presence on its Amazon.com website, for US and international customers, as well as in , and Germany.
Of course, if you compare the prices with the official page of Shein, characterized by its low costs, clothes are more expensive but this difference is compensated by the logistical advantages offered by Amazon, since those users who have a subscription plan of Amazon Prime, they will be able to receive their order within two days, while on its website the deadlines are up to three weeks.
One more of the advantages that Shein will obtain is that, By selling on Amazon.com, you will gain the reach of consumers around the world who buy products in this great marketplacemainly users from the United States and countries that do not have their own Amazon website.
Shein’s Amazon page has been built differently for different markets. In versions of USA, United Kingdom, France and Germany, a page very similar to the original one is shown with the products within different categories, and there is even a section dedicated to best-selling products and several posts where the products are shown along with their links for purchases. For its part, in the pages of Spain and Italythis space does not exist, but its collection of products still exceeds 700 items.
Amazon will also be able to tap into data from Shein’s more than 150 customer countries
But Shein is not the only one who gains from the integration, by guaranteeing its customers shorter delivery times and taking advantage of the competitive advantage that Amazon has achieved in this field.
It is no secret to anyone that the Online fashion has been, at least until now, one of the most complicated product categories for the company , despite having launched different initiatives such as a multitude of own brands.
So, with this integration Amazon seeks to take advantage of the great offer of the Asian brand to gain ground in the textile sector. In addition to this, he hopes to leverage user browsing data against his advertising business and drive more traffic to his platform.
And it is difficult to ignore the growth and expansion of Shein. Since its founding in 2008, it has become a major online competition for established retailers such as H&M, Mango and currently markets its products in more than 150 countries, where it launches up to 500 new items every month. Similarly, it has positioned itself as the most used fashion shopping app in Spain.
Thanks to this growth, the Chinese platform has generated sales figures of over 10,000 million dollars (9,560 million euros) and a valuation of 100,000 million dollars (approximately 95,000 million euros).
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