The content creation tool Genially closes a round of €17M to accelerate its growth – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The web application for interactive presentations awesomely has announced a for 17 million euros, thus raising the total collected to date by approximately 23 million euros. This is your second round of financing (series B), that will help you expand your functions to new markets.

This is Genially, the Cordovan startup for the creation of interactive content

Genially is a Spanish company created in 2015 by Juan Rubio, Chema Roldan and Luis Garcia who had the idea facilitate the creation of interactive visual contentsuch as infographics, presentations, dossiers, among others, for people who still do not have design or programming knowledge, need to deliver creative visual presentations.

Now, The company born in Córdoba already has a presence in more than 190 countries, with a total of 15 million users. Its majority of clients are in Latin America, where it has employees in Mexico and Chile. The company plans to launch into the Brazilian market during 2022. Currently his team has about 140 employees, while its application is used by people of all kinds and places, including large organizations such as Santillana, Columbia University, Red Cross and Telefónica among others.

“Interactive content used to be premium content because it’s usually expensive to produce, but now used every day in the media and in education«assured , co-founder and CEO of Genially.

offers a freemium version which allows to create presentationsas well as
infographics, interactive images, presentation videos and other content such as guides, training materials or CVs. In addition, Genially offers a comprehensive guide and access to a wealth of resources for creating interactive presentations for business, education, or any other purpose. Among its functions, Genially allows you to integrate animations into tables, images or graphics in a few minutes with just drag and drop, creating content without the need for prior knowledge of design or programming.

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Those who want access to professional features like file import, remove watermark or integration with Google Analytics, they can pay from €6 to €67.

The financing will help you achieve your goal of being a global company

Its Series B round has been led by the North American funds Owl Ventures and 645 Venturesin conjunction with European firms DN Capital Brighteye Ventures, as well as existing investors such as JME Ventures, GP Bullhound, FJLab, Market One Capital and Athos Capital.

«We are profitable, we don’t need this cash flow. This round is more of a strategic decision to accelerate our growth. We needed partners who would add value, not only financial, but people with experience», Blond. «When we started we kind of made a list of 20-30 tools that we would like to look like. We have already overcome half of them and we have even surpassed a usage level. But the value bet is different. They made a difference at the time but with Genially the way of creating, of seeing the content, changes”.

During the last year the startup has tripled its staff and turnover, in addition to opening an office in New York. «We identify a lot ahead to grow. We want Genially to become a new standard for interactive content»the company, which will look for the company to be “global and iconic. We want to create a new standard in communications with the core set on interactive content. We believe this round is an important step forward in completing this goal.”

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