Messenger will launch its new community chats to generate conversation about shared interests – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Meta wants to transfer the WhatsApp Communities experience to its Messenger and Facebook applications, creating the “Community Chats” (Community Chat). This will be a space where users can contact and interact with other people on common topics and interests. This new experience was announced by the Meta CEO himself, through his official Facebook account.

The Community Chats will be a new section within the instant messaging application that groups in the same space the groups that have a common theme or a shared social space, such as the children’s school, the activities carried out by neighborhood organizations and even study groups at a university.

Meta will start its tests of the community chats first in Messenger, where it will deploy them in the coming weeks. It intends to also take it to Facebook groups, giving users a place to contact people who have the same interests and tastes.

As in the WhatsApp communities, in these new spaces the figure of the administrator, who will be in charge of creating the community chat on a central theme. To facilitate conversations and information, the administrator can organize the chats into more specific subtopics on different categories of the main topic, in the form of group conversations. To better understand this aspect, the company provides an example in its : “A band’s fan group might have a ‘Breaking News’ category with chats dedicated to new album releases, tour dates, and group activities.”

These chats have great resemblance to the , that have already begun to be deployed in the beta versions of mobile applications, where they remain in the testing and development phase.

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Administration and security tools

Administrators will have tool kit for communities to connect, such as: chats for group members on a specific topic; event chats, to report an outing or meeting; read-only broadcast chats, where admins can announce updates to the entire group; or admin-only chats, where multiple admins and collaborators from different groups can meet. Another very interesting tool is to create audio channels, where group members can share comments or receive advice on a topic, in real time.

Since a large number of people can participate in these community chats, the administrators will also have moderation tools, with which they can block, mute or suspend users, as well as delete comments and filter messages. They will also have Admin Assist, so that they can establish personalized criteria, which automatically suspend users who violate the rules and delete messages that have been reported, in addition to not allowing messages to be sent to ineligible authors or with violating content.

For their part, the members of community chats can report messagesblock users or even leave a chat whenever they want.

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