It is a term that comes from the English content curation and, at present, it is a task of great importance within digital marketing. We can carry out this task thanks to the multiple tools offered by the web.
It is not easy to define what it is, the best way to explain what it consists of is given when he details the functions of the content curator:
“A person whose job is not to create more content, but to make sense of all the content that others are creating, someone who continually finds, gathers, organizes and shares the best and most relevant content on a specific topic.”
Two good examples of content curation to understand the concept would be the newsletter, like those of Jaime Mesa and Jaime Novoa (it goes from Jaimes, the thing).
- in the of Jaime Novoa, , brings together the best content it finds about the ecosystem every week. The value is in the thematic focus, the time it saves those who receive it from searching for the content and the opinions and interpretations that it makes about the content it shares.
- Similarly, in the Jaime Table, groups the contents that it considers most interesting about the eCommerce environment, its eCommerce pills and no code themes.
The implementation of content strategies in organizations has grown in recent years, driven, among other things, by the growth of and the greater importance of content for the organic positioning of websites. This has led to having users saturated with contentunable to process so much information. Content curation allows us to select relevant and quality information for our audience.
The steps of content curation
The first step is to search or rather, to know where to search.
It consists of defining the sources where we are going to extract the information and selecting the keywords that we will use for the search. Currently, there are many resources that simplify this task, but it is still essential that you contribute your criteria and knowledge of the sector you are dealing with.
The second step is filtering.
Once the sources of information have been selected, we will have (if we have done it well) enough content to work with. At this point we will make a selection of what is most relevant and of the highest quality based on the interests of our audience.
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The most important step, here we must contribute our identity and make the previous work worthwhile. Control the number of publications, combine different types of information and decide the most appropriate channel to share. We must not forget that one of the values of content curation is to avoid information saturation for users, therefore, avoid exceeding the amount of content you share.
The best content curation tools
We will divide all these tools according to their functionalities: search and collection, monitoring and programming, so you can go directly to those that interest you. If you know of any that are not on the list and you think they should, please leave them in the comments so that we can incorporate them in future updates. We do not include newsletters in it. In this other list you can consult some of .
The best content curation tools…
… and others that you may find very useful
This is the list in alphabetical order 👇👇
Below we analyze the different tools that we have selected, divided into three chapters:
Search and collection tools
content aggregators
Do you know what they are? Content aggregators are platforms or applications where you can upload links to your blog posts so that they reach more users. In addition, they allow you combine a large number of information sources on a single platform. The content that will appear on the front page of your aggregator will be of the highest quality, although you should always filter it just in case.
The main advantages of aggregators They are that they provide digital visibility to businesses, they are a source for content curation, they improve your digital reputation, they increase the traffic of your website and they increase the traffic in your .
Some examples of content aggregators are: , , , Y .
This app dynamically aggregates content from millions of sources from which you can create reports (content feeds) with a combination of topics, keywords, sites, and sources. The content is updated every few hours to bring you the latest and most relevant content on the topics you have selected. You can adjust the time period to view content from the last 24 hours or go back 3 months.
The tool also allows you to view content (link to original source), recommend content to colleagues in private teams, add comments, share through apps like Slack and Learning Platforms, or on social media.
It is available in Spanish, French, English, German, Swedish, Portuguese and Italian. The basic plan of this tool is free, although you can purchase one of its payment plans whose amount will depend on the needs of the team.
Bookmark is a tool for manage and organize web bookmarks, tabs, tasks, notes and files.
It is a simple system for optimize, organize and improve all that information that we’ve been bookmarking for years and usually never open again, due to its indecipherable state of disorder. You can choose from over 10 themes, customize icon sizes, folder colors, list columns, etc.
It has a free plan and another Pro from €30.50/year.
ContentGems is a platform that since 2011 facilitates the work of content curators. This tool is very useful for find content relevant to your brand within a customizable workflow. It has an advanced search that allows you to filter content by topics, keywords, hashtags, etc., track them and share them through different channels. The tool will send you every day to the mail the content that interest you the most.
Has a free version, which includes up to 2 filters, 2 workflows, and 2 material sharing destinations. Then, you can choose between three plans ranging from €8.50 to €252 per month.
This tool of Dutch origin has been on the market since 2010 offering its users the best curated content in 25 different languages. You may follow topics and trends and the tool will filter articles and posts of the most outstanding social networks so that you can have quality content to share with your audience. It offers specific curation services for publishers and broadcasters, for sports, and for travel. Using artificial intelligence, the platform finds the most relevant data from millions of articles and social media posts, allowing you to skip the content of competitors. It is a free tool.
This American tool (2007) allows you to go storing important information you find on the web and accessing it whenever you need it. In addition, you can publish (and schedule) the curated content in newsletters, in the RSS feed, or on social networks like Facebook and Twitter with customizable hashtags and author attributions. Integrates with your CMS and with .
It offers two solutions:
- Curate CMP (content marketing platform): an online platform to manage your content marketing strategy, analyzing the impact, tracking, planning and executing content marketing campaigns, keeping the team connected with a calendar of activities and has a system of automation.
- Curata CCS (content retrieval software): A content management tool where you can find all kinds of sources, organize such content and easily share it.
It does not have a free or trial version and you must contact them to find out the price of the service.
With this tool you can collect and share content on any topic via a single web link, via email (Gmail, MailChimp and HTML export) or by embedding it on any website/blog.
Content is created automatically from your choice of RSS feeds or bookmark folders. You may apply keyword filters to include or exclude information. According to your preferences, Elink.io will publish the selected content at a specific time every day, week or month. Content can be sent as a digest, newsletter, or anywhere using the Zapier integration.
You can use the tool for free with quite extensive functionalities, or choose one of its two payment plans: Pro (from €10.20/month) and Autopilot (from €30.35/month).
Is a mobile app that allows you to take notes, quickly find information and share ideas with whoever you want, create task lists, manage projects, deadlines, clients and meetings, etc. Definitely, It’s like having a secretary.
The main utility in terms of content curation is that you can save interesting content, filter it and keep the information that is of quality for your audience. The tool syncs with your computer and mobile phone, and can integrate with Google Drive, Slack, Outlook, MS Teams, Zapier, and Gmail.
It has a free basic plan, a personal one for €6.99/month, one professional for €8.99 and another designed for teams, which comes out €13.99/month.
Feedly, as we mentioned before, is a rss reader, news and content aggregator. Since its launch in 2008 it has become an essential tool for content curation.
Among its functionalities, the following stand out: search, filter and sort blog by category You will receive notifications when the blogs you follow publish something new and you will be able to save the posts that interest you to see later.
It has a free version on the web and on mobile that allows you to follow up to 100 sources and organize them into 3 feeds. In addition, it has two payment plans that cost €5 and €7 per month, with an annual contract.
Flipboard (California, United States) is a platform free quite particular, since it allows you create your own online magazine with the topics that interest you most. from the platform, add the categories and/or themes about which you want to see information and the application itself generates a kind of publication with all the collected material.
You start by signing up and getting your Flipboard Profile. In your Profile you will see the option “Create a Magazine”. Once the curation is done, you can make it look like an extension of your website, a space through which you can share stories, videos and images that link to each content.
Is a video content curation tool. You can create video collections around the topics that interest you most and access them anytime, anywhere. It works in two steps: first you select videos from…
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