Zinklar, the Barcelona company dedicated to market research, he has closed a new series A investment round for a total of 5.5 million euros. The operation was led by Caixa Capital Risc, CriteriaCaixa’s venture capital manager, which has been investing in the company since 2017.
In this round they joined new investors such as, EASO Ventures, Full Global Investments, CDTI Innvierte and the company based on Beacon Capital. A representative of the latter joins the board of directors, also made up of Caixa Capital Risc, Inveready and the founders of Zinklar.
This is Zinklar, a market and consumer research platform created in Barcelona
So far, the startup has managed to raise 7.6 million euros, which has allowed them to have a work team of 60 people and a client portfolio of more than 300 brands from different economic sectors such as Reckitt, Google, Hershey’s, Panasonic, CaixaBank, The Body Shop, Bayer, Disney and AT&T.
Zinklar was founded in 2016 by executives Jordi Ferrer and Borja Ormaechea, and offers insight automation solutions for market research based on artificial intelligence, connecting brands with a database of 140 million consumers distributed in 80 different markets.
Thanks to its team of market research experts, AI-powered interface and quality checks, the platform allows you to easily create surveys using editable templates, a wide library of suggested questions and the use of own questions, images, audios and videos.
Through the surveys brands can gain in-depth knowledge of market habits and segmentation, launch new products or services, create effective advertising campaigns, as well as evaluate the user experience, channel performance, promotion efficiency and make better corporate decisions.
Another competitive advantage is that the Basic data collection can be accomplished in a minimum of four hours and thanks to automation, companies can create up to 15 times more research projects.
Expansion of international presence to the United States
The new injection of capital will serve the company to continue to improve its software, incorporate more advanced analytical capabilities and new research solutions, such as real-time suggestion making, AI-based task automation, and comparison of results to standards.
Similarly, the company plans to attract new professional talent and double its workforce by the end of 2022, as well as continue expanding its presence internationally, with special emphasis on the United States, as well as Europe and Latin America.
Jordi Ferrer, founder and CEO of Zinklar, , “This series A represents a great milestone for Zinklar. With greater automation we can continue to advance in the democratization of insights and ensure that any company can have access to high-quality market research. From the largest companies, who can multiply their studies to cover more research needs in more countries, to SMEs, who can now obtain the information they have always needed to better understand their consumers and start making informed and fast decisions. Our vision is that any professional from any company can access the best research at any time, without needing to be an expert, and thus be able to put the consumer at the center of their decision-making».
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